Work as a consultant for clients to develop marketing strategies, (re)branding, digital marketing concepts, etc.

• Developed marketing strategy and launched social platforms for Auxiliary Services and associated units (10+ platforms)• Developed and curated related content across all of Auxiliary’s platforms according to audience demographics, Sprout Social analytics, and current marketing trends (10+ platforms/brands)• Increased brand awareness, specifically through Instagram, by 120% Auxiliary Services, 905% IU Natatorium, 213% Bookstore• Analyzed audience analytics for X (Twitter), Facebook, Instagram, and TikTok, increasing engagement by 15.9% for Auxiliary, 46.5% for Carroll Stadium, 106.6% for Bookstore, 31.3% for IU Natatorium• Launched ads through Meta, reaching over 115,000 platform users • Managed and directed social platforms, marketing team, and related content through each brand under Auxiliary Services and IU Indianapolis Marketing and Communications• Coordinated monthly bookstore content shoots with IUPUI students and Auxiliary’s marketing team• Launched 12-day digital marketing campaign for IUPUI’s (IUI’s) bookstore in December of 2023, increasing impressions by 13.1% (5.5k impressions)• Increased marketing intern team from 1 to 9

• Attend bi-weekly development meetings• Organize career workshops partnered with Kelley Indianapolis Career Services (KICS)• Arrange yearly Earth Day Events partnered with other Kelley Indianapolis Clubs• Market and attend yearly Dinner with the Dean

• Perform research and discover market potential for medical-related opportunities• Develop projections and help aid in planning to deliver pitch to Elevate Ventures Origins Program

• Attend bi-weekly speaker/ networking events and workshopsSpring of 2024:• Support and provide assistance to the 2024 President and Executive Board, allowing for a smooth transition

• Developed mission, vision, and strategic plan for Women in Business in Indianapolis• Established EPIICC framework to lead executive team and members (Empowerment, Professionalism, Innovation, Inclusion, Community, Collaboration)• Rebranded Women in Business with a new logo, colors, and event opportunities to align with the new vision and increase inclusivity• Restructured the organization, increasing membership from 20 to 140+ active members, increasing membership engagement by 898%• Restructured the executive board to improve efficiency and collaboration among board members and upheld the vision and mission of the organization • Increased executive board positions from 7 to 12• Added new positions: director of philanthropy, director of alumni relations, director of sponsorships, AVP of Finance, AVP of Operations, AVP of Marketing• Manage, organize, and lead member and monthly board meetings• Increase networking and professional development opportunities for members • Identify and coordinate volunteer opportunities, speaker series, and workshop events with operations-related board members• Draft and submit semester and annual reports to The CUBE Student Organization Center• Implement processes and procedures to ensure the student organization is fully prepared to deal with any risks• Be a risk manager by assessing and identifying the potential risks that may hinder the reputation, safety, and security of the student organization, its officers, and its membership

• Preside over meetings in the absence of the President• Oversee and support all committee heads• Schedule meetings/events with appropriate University offices• Coordinate student organization promotion and publicity of events• Complete all required trainings as dictated by The CUBE Student Organization Center by the assigned deadline

• Established brand through creating creative and engaging content• Reached over 5,000 accounts organically in 90 days- Instagram• Increased user engagement by 459%- Instagram• Facilitate communication through social media (Instagram, Facebook, LinkedIn)• Edit and create advertising material• Coordinate important emails through the Spot with the President and Vice President • Comment and Interact with other Kelley organizations• Attend meetings in absence of President or Vice President

• Managed CRM for all entities under 16 Tech (Machyne, AMP, 16 Tech) through HubSpot

• Managed 6 social media platforms and websites for all entities under 16 Tech• Increased efficiency of communication among 16 Tech staff, community, and small business owners in the AMP through Calendly• Managed CRM for all entities under 16 Tech (Machyne, AMP, 16 Tech) through HubSpot

Develop and execute marketing strategies (through Facebook), digital campaigns, and day of operations for special events

Oncology Marketing Department for Verzenio:• Assisted directors and colleagues with department-specific projects in the External Sourcing area of the Medicines Development Unit• Engaged in mentoring sessions, monthly group development meetings, and career workshops