Operator, Entrepreneur in Direct to Consumer, for Health, Fitness and Lifestyle. Former VC. Spent time on both sides as an investor and operator. Continue to build communities of 40MM + consumer health. Specialize in high AOV. Validate models and dream new ideas into revenues. Large network of industry P+E, investors and resources and brought in to build digital businesses. Bio:Executive/GM across Development, Digital, Strategy, Marketing, Technology and Operations in consumer health. Architected GTM strategies and new business units with deep, complex value propositions that capitalize on market trends for over 100 companies, average resulting 4:1 ROI and increasing profitability.Recruited by investors and boards to build and present revenue models, Go-To-Market strategies, manage P+L and secure strategic partnerships and capital leading to value, growth, investment and liquidity. • Currently, I am the Chief Commercial Officer of Performance Health Systems, (Power Plate), brought into assess, create, and execute the Direct To Consumer Division for the Company. Built model, strategy, recruited teams have 20x revenue from inception. • Prior to my current role, I’ve been a VC (subsidiary of a boutique investment banking firm run by former CEO, Morgan Stanley Europe), Co-Founder and Interim Executive. Successes include: initial and subsequent capital rounds, guiding to exit. Building revenues and business units for Fortune 500 companies such as Mondelēz International and Accenture and for industry leaders such as Life Time Global Holdings and Philips Healthcare. Creating digital platforms that yield higher AOV and LTV with life-long buyers with case studies and interviews featured in the New York Times, Wall Street Journal and Good Morning America. Additional: • Publications: Cheat System Diet, St Martins Press, 2015, Cheats and Eats, Healthspan, 2017, Cheat System Diet, Taiwan, Hong Kong • Awards: Various awards including Forbes Best of Web, SEO MOZ, #1 Health Category• Spokesperson: Featured in national press outlets, including CBS News, Good Day New York• Industry: Introduce new studies, information and select practitioners in preventive health. Helped many secure spots on the NYT Bestseller listStill introducing founders with investors and resources in digital. Email: jwicks@gmail dot com
Listed skills include Marketing, Business Strategy, Start Ups, Strategic Partnerships, and 15 others.