-Collaborated regularly with corporate partners to highlight business initiatives and curate programming.-Managed editorial project timelines, scopes, deliverables, and work assignments with internal and external teams, both across the US and overseas.-Launched and maintained 50+ Xtra online specialty channels, with over 21 million listeners to date.-Collaborated with labels, artist management, and publicists to premiere new music, promote album releases, advertise live events and concert tours, and create unique audio content. -Guided content strategy to help company remain agile in changing media landscape and provide value to consumers.-Managed social media pages for multiple channels to promote content and increase channel visibility to a wider audience.

-Scheduled and edited daily music logs for airplay.-Created and built The Emo Project, an online channel dedicated to emo and pop-punk; Pitched channel, created databases for both audio and metadata, managed channel build progress, and assigned work to team members.-Wrote copy for interstitial audio pieces, shaping channel brand identity and voice. -Wrote copy for promotional audio pieces across platform, targeting ads based on shared interests, genres, eras, and audience demographics.

-Managed music copyright, publishing, licensing & royalties metadata for legal compliance.-Refined music channel databases and content strategy using listening metrics and market research.-Ran live festival and concert broadcasts; edited audio on-site for timely airplay.-Wrote content sheets and scripts for hosts and special guests; worked cross-functionally with the talent and legal teams to ensure contracts and releases were up-to-date.-Organized cross-promotion campaigns to highlight service offerings to communicate product value to customers and drive subscriber growth and retention.