Produce business unit communications that effectively engage teammates and influence change adoption by articulating key messages, tone, vocabulary, and business unit priorities.Execute a variety of mediums/channels (email, Teams, SharePoint, video, live town hall meetings) to drive teammate engagement and promote understanding of business unit goals and desired actions and outcomes.

Designed and executed social media campaigns on Facebook, Instagram, LinkedIn, and Twitter to increase brand visibility, engagement, and conversion across multiple platforms.Leveraged graphic design and video editing skills to create visually appealing media that effectively enhanced brand storytelling and conveyed key messages.Managed paid social campaigns on Facebook Business to reach target audiences.Crafted effective email marketing campaigns, weekly newsletters, and blog posts to increase engagement and website traffic. Analyzed email and social media performance to meet engagement metrics and implement improvements to processes and strategy. Identified communication strategies and crafted messaging to support business goals, including PR and speaking opportunities. Created internal, external, and stakeholder communications to support DEI, coaching, and leadership programming for companies like Google, MLB, Union Pacific, LVMH, Warner Music Group, and more. Curated and executed corporate events, including conferences like Black Enterprise Women of Power Summit and EssenceFest, holiday celebrations, and virtual events from conception to completion, ensuring all aspects of logistics, budgeting, and attendee experience were meticulously coordinated.

Strategically formulated and implemented a comprehensive Instagram marketing campaign while providing leadership and guidance to a team for execution.Analyzed trends and strategized how to implement them into the company's business model for growth. Identified and established brand partnerships and collaborations with companies like Verizon and Apple to enhance the brand's reach and reputation. Established and nurtured relationships with media outlets, resulting in media coverage and brand visibility.Crafted press releases, managed crisis communication, and handled media inquiries. Oversaw and executed event coordination to increase brand awareness and celebrate women within the community. Ensured all brand-related activities complied with brand guidelines and brand narrative.

Created and edited content for various communication channels, including newsletters, press releases, social media, website, and intranet. ​​Designed and produced various print materials to support marketing and communication initiatives, including brochures, flyers, and promotional materials.Delivered engaging presentations to external teams, ensuring a clear understanding of company offerings. Successfully launched and created compelling copy for an external blog. Proactively researched, evaluated, and implemented new social media tools. Acted as a public-facing representative to build and maintain strong relationships through speaking engagements and tradeshow exhibitions with clients, partners, and stakeholders. Managed media inquiries and handled crisis communication effectively.Coordinated the inaugural H-GAC Buy Conference efforts by adeptly managing all logistical aspects, from venue selection to speaker coordination, while securing high-value sponsors and conference attendees.

Created social media content, marketing collateral, and promotional items for fifteen multi-family properties. Led the successful redesign of all marketing and promotional materials and website, aligning them with the brand identity and enhancing visual appeal to captivate target audiences.Managed the collecting, moderating, and publishing of Google reviews to enhance brand reputation and manage crisis communication. Collaborated with newspapers and various direct media marketing channels to acquire new leases. Collaborated with cross-functional teams, including sales, procurement, and finance, to align marketing efforts with overall business goals. Conducted market research to identify target audiences, customer preferences, and competitors' activities. Designed and implemented a comprehensive onboarding program for new hires.

Assist with developing, revising, and updating marketing tools to promote services at the San Marcos and Round Rock campuses; including the website, social media, print material, videos, and giveaways.