Jacquelyn Devries Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois, United States

Direct, strategize, and execute marketing strategies for 12 individually branded restaurants. Mentor team on email communications, brand standards, paid ad strategy, brand voice, out of home marketing, and cross promotions. Curate and produce compelling content for 13 brand social media accounts, resulting in remarkable organic growth of accounts by 164-3978% within a single year. Developed tailored content plans, optimization strategies, and brand voices aligned with each property's unique needs and analytics. Led art direction for captivating photoshoots, setting visual standards for each property. Develop impactful social media ad campaigns to drive awareness and boost sales. Manage campaigns and analyze all data and analytics, adjusting strategy for optimal results. Develop and execute highly effective yearly Integrated Marketing Plans, meticulously tracking progress on followers, engagement, and impressions while holding both self and team accountable for deliverables and metrics. Create and implement annual marketing plans encompassing events calendar, full scope marketing initiatives, CRM strategy, website design, key partnerships, press coverage, and budget allocation. Skillfully project managed and facilitated communication on new projects, collaborating with diverse stakeholders in branding and art direction, including solely owning the web design of 9 new sites in one year. Copy-write and execute regular email campaigns with a remarkable 46% average open rate, achieving a substantial 618% growth in subscribers within a single year. Manage PR initiatives and influencer marketing to further engage new audiences. Implemented SEO plans and skillfully managed Google Business Accounts, resulting in an exceptional 177% increase in web views and a staggering 1.9 million profile views per month. Develop comprehensive training guides and established. Manage Marketing operations on Google, Tock, OpenTable, DoorDash, UberEats, Grubhub, Caviar, Eventbrite, etc.

Chicago, Illinois, United States

Worked closely with B2B Merchants to handle their inquiries and issues professionally, effectively, efficiently & accurately, making recommendations to product development team & operations management for a better user experience. Created a balanced approach to solving Merchant issues that minimizes the company’s financial liability while maximizing the Merchant experience. Managed queue of incoming tickets through Salesforce and calls on a day-to-day basis, including following up to inquiries based on dates that were committed to. Built sustainable relationships of trust through open and interactive communication. Educated Merchants on ShipBob Logistic’s Dashboard and Fulfillment solutions in order to minimize, and prevent, future issues and the need for future support calls/interactions. Regularly evaluated and identified opportunities to innovate policies & processes in a way that positively impacts the Merchant experience.

Greater Chicago Area

Identified creative partnerships in alignment with strategic business and culture needs. Designed and executed experiential programming for Freehand Chicago, Broken Shaker Chicago, and Café Integral, including live music, cultural, wellness, and community events to increase revenue, drive traffic, and enhance guest experience. Developed strategies to support sales team, driving revenue through programming, promotional offers, custom packages, and marketing initiatives. Created and managed hotel’s Consumer Relationship Management program, building brand loyalty and increasing cost per stay as well as repeat business from guests through amenity packages and personalized outreach plans. Maintained and managed a budget based on annual plan. Created and presented business cases for high ROI opportunities. Collaborated with global team on all website content, blog updates, and email communications including monthly property culture eBlasts, guest communication letters, and content for OTA sites and other third-party sites. Led strategy and execution of lifestyle and property photo and video shoots, including photo brief creation, layering & styling. Maintained database of photography and video. Solely managed and curated the Freehand Hotels and Broken Shaker Global Instagram accounts. Reviewed and selected content submitted by New York, Los Angeles and Miami Freehand creative teams and provided continuous feedback and coaching on content creation. Developed strategies and created content for paid social ads and managed the brand’s editorial calendar for promotional and content needs. Improved ambiance of the hotel through interior design projects, custom scents, music, and overall aesthetics, sourcing vintage pieces, art, décor, furniture, plants and other branding materials.

Greater Chicago Area

Opened the first Current/Elliott boutique in the Midwest, second Current/Elliot store in the company. Hired and trained staff in designer product knowledge, sales, operations, client outreach, styling, loss prevention, cross-selling, and customer relations management. Traveled for the Collected Group and trained all newly hired Store and Assistant managers across the country for both the Current/Elliott brand and our sister brand, Joie. Developed and managed store Clientele Program and outreach plans, contributing to 76% of store sales annually. Trained team on developing personal relationships with clients to improve sales, create brand loyalty, and build predictable business, resulting in a $3 million boutique. Oversaw all store visuals, including mannequins, window displays and product shelves, to ensure product was properly displayed and representative of the brand, trends, and our core customers. Created concepts, executed in-store storytelling elements and styled looks, communicating through visual merchandising the aesthetic of CE. Managed the Visual Merchandising calendar for the store, updating window displays, store layouts, wall builds and in-house marketing communications to keep guests intrigued, stay updated with product assortment, and create cohesive stories between marketing materials and store visuals. Designed and executed community marketing events to create brand awareness, build client base, and drive store sales, partnering with local hotels, restaurants, and bloggers to give each event a unique twist. Collaborated with buying and allocation team via weekly leadership calls and reporting to refine store product assortment, improving sales and product sell-through.

Chicago

Led, developed, and motivated store team and Assistant Visual Merchandisers throughout the Midwest District regarding all aspects of sales, styling techniques, visual execution, store operations, and customer service, resulting in $7 million in store sales annually, improving sales by 13% year over year. Designed and built store fixtures and displays, created innovative floor plans and wall builds, merchandised product, and styled mannequins to drive sales while improving store ambiance and communicating trends to guests. Designated district mentor and manager for Assistant Visual Managers across the Chicagoland district. Top of district leadership umbrella, directly managing AVMs, Visual Managers in Training, Product Flow Managers, and Sales Team. Communicated and implemented corporate directives through product trend education, sales contests, and operational challenges. Developed training guide to onboard and develop new team members. Utilized weekly sales and velocity reporting to track, analyze, and communicate business results, as well as determine strategies to maximize sales through product placement, visual merchandising, and selling initiatives. Worked closely with Allocations team on product reordering and assortment needs. Oversaw operational tasks such as transfers, shipping processing, back stock management, and inventory.

Chicago

Led, developed, and motivated the team regarding all aspects of styling techniques, visual execution, and customer service expectations through assigning ownership, team involvement, strategic planning, and consistent feedback. Managed and developed Visual Manager in Training and Product Flow Manager. Communicated and implemented corporate directives through product trend education, sales contests, and operational changes. Utilized and managed weekly sales reports to track, analyze, and communicate business results, as well as determine strategies to merchandise effectively while maximizing sales. Communicated product performance observations, providing feedback to District Managers and Allocations team. Worked closely with Allocations team on product reordering and assortment needs. Designed and built store fixtures and displays, created innovative floor plans and wall builds, and merchandised product, driving sales and improving store ambiance.

Chicago

Chicago

Managed a $22 million women’s designer sales floor in the top performing Nordstrom department in the company. Coached women’s designer sales teams on customer relationship management and personal selling techniques for our high-end client base, working with both local and transient guests. Improved sales by 9% year over year through strong CRM development, visuals, and strategic planning. Built and maintained relationships with vendors to exceed sales goals and uphold vendor merchandising direction. Led by example through selling on the floor with team and maintaining and evolving a client book of designer focused buyers. Networked to drive appointments and obtain new clients.

New York City, New York

As a whole coordinator in Accessories at Diane Von Furstenberg, I assisted in the selling of accessories to stores across the globe. I was responsible for creating and updating Lookbooks for buyers, updating inventory, submitting orders from buyers, updating product availability, calculating product sell-through, and preparing merchandise for meetings with buyers. I also merchandised our showroom and managed our archive closets.

Bachelor Of Science (B.S.), Consumer Science, Marketing, Organizational Leadership & Supervision

Activities and Societies: Purdue Student Union Board, Tomahawk Honor Society, Purdue Fashion Association, Purdue Retail Organization, Toms.

Associate Of Science (A.S.), Fashion Merchandising Management

Activities and Societies: National Retail Federation