Jacquelyn Osbey Email & Phone Number

• Guided and mentored junior designers, providing constructive feedback and nurturing their professional growth• Engaged proactively in design evaluations, actively seeking and providing valuable and encouraging input• Actively contributed to the development and maintenance of brand guidelines, defining how the brand was applied across our product environment and touchpoints, ensuring uniformity and cohesiveness in all brand communications • Managed multiple design projects concurrently, including timelines and resources, to ensure timely, high-quality results within project scope• Collaborated with cross-functional teams, including marketing, product development, and UX/UI designers, to ensure design consistency and alignment with company objectives • Planned and executed photo shoots to elevate the brand aesthetic and voice on digital platforms, print deliverables, and product materials• Managed the organization’s image library and visual assets within the company’s digital asset management tool

Remote

• Crafted clear brand messages and aesthetics that spoke directly to the client’s target audience • Defined and implemented an organic social media strategy and content plan to encourage follower growth and brand engagement• Provided a brand launch strategy using storytelling to attract the target audience and connect with quality leads • Met with and presented brand strategy and design concepts to clients; assessed and reevaluated their goals for projects; guaranteed concepts were focused and deadlines were kept• Designed clean, distinctive, and innovative web interfaces that were intuitive, functional, and easily navigable• Developed and iterated on ideas using storyboards, prototypes, and high-quality designs which effectively communicated visual strategies• Established brand aesthetic library and guidelines • Helped brainstorm and produce effective short and long-term plans and goals for client’s business

Cuyahoga Heights, Ohio

• Generated project outlines through active involvement with key stakeholders and offering design suggestions• Strategized, outlined, and designed compelling and functional design concepts across digital and web• Updated and maintained website using knowledge of HTML, WordPress, and CSS • Designed and set up A/B testing. Testing included subject lines, message content, creative, CTAs, customer segments, and send time intended to drive member interaction• Collaborated with the marketing team and cross-functional leaders - brainstorming, researching, and strategizing on content, branding, and design• Boosted member experiences to drive customer engagement and reinforce company goals• Maintained superior quality across all customer touchpoints and ensured all digital and print output was on-time and on-brand

Cleveland/Akron, Ohio Area

• Advised cross-functional team leaders on design options aligned with their marketing goals• Distributed tasks within the internal graphic design team ensuring end-to-end oversight of production from initial input through development, reviews, and final production, all while adhering to the budget• Oversaw graphic design operations, while pinpointing avenues for enhancement and tools to bolster graphic design processes• Led a fast-paced design team, delivering customer-centric solutions to complex business needs • Conveyed timely and relevant feedback that encouraged others to improve performance• Designed marketing collateral to increase reachability and profitability to strengthen the brand experience • Organized printing needs by reviewing proofs and acting as a liaison between printers and internal stakeholders

Medina, Ohio

• Created monthly marketing ads in Adobe Photoshop and Illustrator and placed inside industry magazines • Organized and planned for Suco Tech to exhibit at the International Fluid Power Expo in less than 6 months • Developed email marketing campaigns for Suco Tech • Set up and managed pay-per-click campaigns using Google AdWords and Analytics • Collaborated with web developer to create and maintain structure for the websites• Coordinated with cross-functional team leaders in Germany to deliver and ensure high quality design deliverables• Displayed thought leadership by using subject matter expertise in the area of content and visual design, user research, and online user behavior.• Led all design projects, from concept to execution, generating high-quality, on-brand designs• Oversaw brainstorming meetings, creative deliberations, and project check-ins with team• Planned and managed time and effort needed for creating and maintaining deliverables

Bowling Green, Ohio

• Converted entire bookstore website from old platform to Rhythmx content management system.• Updated web content on a daily basis.• Assisted with creating new marketing materials for store.• Kept track of marketing projects’ status and deadlines by updating task list daily.• Met with the Bookstore Director on a weekly basis to review progress of current marketing projects.