Jacquelyn Panetta Email & Phone Number

San Diego, California, United States

- Oversee multiple gemologists in providing appraisal services and repair recommendations to both wholesale and retail clients- Evaluate jewelry pieces/loose stones for retail replacement value, insurance valuation and other purposes, including estate/trust and donation- Market to wholesale clients through website content, social media posts, print advertisements and promotional deals/specials- Manage communications with clients regarding order status, repairs, custom work and invoice payment- Invoice clients for services performed by lab by entering into QuickBooks Online software, assist in verifying and recording payment- Coordinate appearances at trade shows to promote business, generate leads- Arrange for and help prepare material used in presentations at trade shows- Lead team in managing jewelry inventory for pawn shop, including entering wholesale purchase into system, pricing items using Bravo inventory management software

Dertroit, Mi

- Lead eCommerce team and train on sale of fine jewelry, designer handbags, musical instruments, tools, antiques, art and more using multiple third-party sales platforms and store website- Wrote company operation manual processes for eCommerce team - Evaluate personal property of customers to determine loan value- Wrote training manual on jewelry identification/evaluation for loan processors- Lead in creation of lifetime jewelry warranty for jewelry purchased at store- Wrote blog/social media posts, MailChimp newsletter, and website content- Use 3Design CAD software to design custom jewelry pieces, print models using 3D printing technology for use in lost wax casting

Researches, professionally photographs, and lists inventory for sale on eBay, Etsy, & Shopify online storefronts. Handles customer interaction including fan mail, inquires, and returns. Manages American Jewelry & Loan AdWords campaign.

Royal Oak, Michigan

Created print advertisements, in store signage, and web graphicsManaged store Google AdWords account - Created and optimized landing pages for each campaign - Optimized campaigns by doing keyword research, reviewing search terms, targeting specific locations, improving landing pages, and setting a schedule for the ad campaign.Managed Bra~vo's WordPress website, blog, and online store. - Wrote and researched original website content, blogs, and product listings. - Managed all site updates, researches and chooses plugins to perform various functions

Optimizes websites of various organizations and businesses to help place them in a prominent position in organic web search results to maximize visibility and compete with other companies and websites. - Researched topics ranging from estate sales, to boat motors and law practices to determine keywords and compose relevant, useful content that would help a client's website be visible to potential customers or clients. - Worked with several accounts, helping to not only compose their web content, but create custom graphics, Google My Business Pages, and assist in optimizing Google AdWords accounts.

Royal Oak, Mi

Managed Wordpress site, both front & back end, as well as general firm web presence - Wrote all web content, researched and wrote blogs on personal finance topics - Created graphics for website - Researched and wrote legal guides for websites like Nolo.com - Managed social media, including Twitter, Google+, and FacebookBuilt a website to act as a credit repair resource for clients - Researched credit topics & wrote articles on credit repair - Created brochure detailing site to give out at client consultationsManaged competitive pay-per-click account with 6 campaigns - Targeted specific campaigns to locations - Did keyword research to determine which keywords and search terms were most effective to target - Optimized landing pages to increase Quality Score and decrease cost per clickAssisted with firm legal assistant duties - Answered client phone calls and questions, directing them to offices, scanning & filing documents, and entering data into bankruptcy petition

Royal Oak, Mi

Responsible for utilizing my passion for and extensive knowledge of vintage clothing, pop culture, history and design to meet client clothing needs & wants ranging from casual to formal dress, as well as costuming. - Cleaned and mending clothing and accessories before they were priced and added to floor. - Worked with a close-knit team to manage display, inventory, customer service- Managed opening and closing procedures as a keyholder

East Lansing, Michigan

Worked as part of volunteer student group at Michigan State University advocating for Shanti Ashram, a non-profit organization of India- Began partnership between SAID and East Lansing Hot Yoga to hold annual donation yoga events benefiting Shanti Ashram- Wrote press releases to promote the event, leading to stories in the State News and Lansing State Journal- Contributed to MSU SAID’s Annual Indian Gala Celebration by procuring donations for a silent auction from local businesses, booking entertainment and acting as event’s Master of Ceremonies- Created brochures detailing SAID’s charity initiatives, including supporting a sanitation initiative and a woman's fund for higher education, using InDesign

East Lansing, Mi

Responsible for various office tasks, data entry, making appointments, answering phones and greeting visitors.- Assisted in writing Dean Pamela Whitten's speech to introduce distinguished alumni at the 2012 CAS Alumni Awards.

Lansing, Michigan Area

• Composed content for staff newsletter, press releases, social media, donation request letters and web• Researched contact information & communicated with legislators, businesses, organizations and individuals about participation in and support for events including Governor’s Fitness Awards, Michigander bike tour, & All Children Exercise Simultaneously (ACES) Day.

Mitchell Research & Communications

I contacted survey samples via telephone, conducting various political and corporate polls that were used to present data to clients of Mitchell Research. I developed excellent interviewing, customer service, and phone skills.

Clawson, Mi

- Wrote press releases to promote in-store events, social media updates, e-commerce product descriptions- Wrote content for newsletter distributed using Constant Contact

Royal Oak, Mi

Ran day-to-day operations and managed social media, graphic design, and special events. - Opened and closed the store- Assisted customers, created display- eCommerce, including listing on eBay and shipping packages- Managed promotion and execution of special events such as store’s one year anniversary celebration & fashion show, the Detroit Dally in the Alley, the Royal Oak Garage Sale, and the Detroit Fashion Collective’s 2012 sample sale and style preview.

Ferndale, Mi

- Rented booth at Rust Belt Market, a local retail space for independent retailers of handmade goods, original art and artisan vintage June-July 2011- Selected, purchased, priced and sold vintage clothing, knickknacks and furniture- Sold items belonging to clients for commission

Bachelor Of Arts (Ba), Communication

Activities and Societies: MSU Students for Advancing International Development, MSU Bailey Scholars MSU Public Relations Student Society.

Graduate Gemologist