• Led transformation of a modest startup to industry leader, achieving double-digit growth and market dominance• Managed major retail accounts including Walmart, Target, Publix, Whole Foods, Meijer and INFRA, among several others• Expanded retail presence with 45,000+ new distribution points• Developed and managed promotional trade spend tool for Sales team, enhancing ROI• Formulated sales strategies driving increased velocities (Walmart +58%) and profitability• Crafted captivating presentations that effectively secured distribution for a dynamic sales team of four individuals• Provided item level sales forecasting, budgeting and competitive analysis• Facilitated cross-functional collaboration with Marketing on shopper marketing and advertising initiatives• Directed national broker relationship• Led launch of 20+ new product innovations across 4 categories in both Grocery and HBC• Responsible for delivering all retail and category management analytics• Played a key role on the Management team in the strategic planning and execution of the company's acquisition

• Achieved #1 Organic Raw Honey brand status in the US with triple-digit growth in chocolate confection items in two years• Successfully negotiated high-value distribution deals and proactive promotional strategies with major retailers such as Kroger, Hy-Vee, Publix and Ahold• Conducted data analysis and strategic planning to identify sales opportunities, develop budgets, forecast demand, and manage trade spend• Developed compelling retailer facing presentations to secure new distribution for Sales team

• Spearheaded the research and selection of top-tier specialty food assortments for an innovative in-store food initiative driven by subsidiary Cost Plus World Market• Achieved an impressive 18% year-over-year growth by optimizing seasonal assortments through comprehensive pricing and market trend analysis

• Managed a comprehensive portfolio of 285+ natural food suppliers across 13 warehouses for the nation's largest distributor of natural and specialty foods• Established impactful sales growth programs and provided best practice guidance for new and existing brands• Revitalized and streamlined processes including new item setup, legal document tracking, and promotional planning through the implementation of analytical tools

• Led assortment, pricing and advertising strategies for the Grocery team's Natural & Organic department while managing the third-largest Conventional category for 185+ retail grocery locations• Utilized POS, market basket, and syndicated data to analyze assortment trends, pricing, and promotional opportunities, resulting in consistent double-digit category growth year-over-year• Developed consumer-centric solutions in merchandising and advertising, driving enhanced customer engagement and satisfaction

• Maximized vendor partnerships by developing quantitative and qualitative research solutions utilizing internal and syndicated data for purchasing programs, marketing promotions, and vendor/category reviews• Provided support to Category Manager in vendor negotiations, pricing strategies and assortment decisions