Providing strategic and creative thinking to help clients achieve the best results possible. Known for combining creativity and innovation, with functional and user-friendly design, I understand that a talented designer creates design solutions, not just attractive ones.

I absolutely LOVE my career as a designer but fine art has been my life long passion. During my down time, I find comfort in translating my thoughts, feelings and emotions into a visible piece of art. With every painting or drawing I do, I feel like I have opened up and shared a little piece of who I am with the world.

Played a crucial role in creating design processes, solidifying the consistency of the brand across all departments and outside vendors, and gate-keeping all copy and visuals to ensure they follow all OLG™ and PlaySmart© regulations. Implemented time-saving templates and data merge files to enhance accuracy and increase productivity.• Producing marketing and promotion materials that include specialty print, direct & digital mail collateral, on-site signage, internal communication and marketing materials.• Developing concepts and executing original content, determining ideal usage of colour, text, font style, imagery, and layout.• Developing and executing off-site signage including stage banners, kiosk booths and exhibition banners.• Designing and producing bilingual layouts for visual communication, including direct mail collateral, on property signage, email design, internal communication, mural wraps and marketing materials.• Meeting time sensitive deadlines designing over 100 projects, and their derivatives, per month by utilizing time management and job prioritizing.• Creating solutions to improve design workflow with the use of data merging, template creation, and creative libraries—significantly reducing production time for repetitive tasks.• Overseeing all preflight press checks to ensure quality and accuracy on all print files before being sent to outsourced vendors.• Clearly communicating with vendors and ensuring designs from outside agencies are accurate and meet brand standards.• Adapting to last minute changes in prioritization or scheduling of items in the work queue.• Collaborating weekly at marketing board meetings to review upcoming promotions and brainstorming for creative direction.

A pivotal role under a short term contract, creating and managing corporate branding, streamlining workflow and outlining all brand standards for employees to follow—ensuring consistency by utilizing excellent oral and written communication skills with the team.• Spearheading the daily design workflow in a small but prolific start-up firm.• Composing the entire branding standard including logo/font usage, colors, images, and voice.• Facilitating team meetings to collaborate on high-quality ad campaign projects with the purpose increase client revenue and meet timelines.• Creating layouts and extensive editing images for written presentations and e-books using technical software such as InDesign and Illustrator.• Building custom templates for G-Suite (Google docs, pages, slides), InDesign and PPT (Powerpoint) to increase workflow by 25%.• Tracking project management software (Teamwork) and workflow process to ensure that timelines were on schedule. • Managing the digital marketing team to ensure visuals across all platforms were on brand, cutting brand recognition time in half. • Developing custom icons and editing images for the website. • Organizing and maintaining the library database of assets such as images, templates and client files using file management process.• Crafting UI wireframe design for multiple clients as well as the company sub-brand, NoHype Masters. and giving the direction to the development team regarding hex codes, images, favicon, and icons.

Returned as a Senior designer to help alleviate workloads by using excellent time management skills and meeting short timelines to boost productivity by 15%.• Designing eye-catching whitepaper Indesign templates for subscriber downloads which assisted in the SEO score, generated leads and gained new clients.• Managing multiple identity designs such as logos, brochures, flyers, kit folders, and other visual communication pieces.• Auditing the PROSAR website with the development team and redesigningit with the goal to not only better reflect the brand identity, but to also communicate the services in a simplified manner.• Implementing time-saving resources that cut production time by 30%.• Crafting website wireframe designs for small and large businesses such as Ottawa Employment Hub and Browns Cleaners with updated branding, creating visually appealing sites that were easy to navigate, responsive, and adhered to Corporate and government standards. • Creating of custom illustrations and animations using design software such as Illustrator and Photoshop.• Collaborating with print vendors about file setup, preflight specifications, templates and specialty print. • Producing extensive social media visual ads and video for clientele.

Instrumental in providing clients, as well as the team, with fresh and creative ideas, provoking designs and custom illustrative work. Took part on a wide range of projects and media using various computer software. • Designing multiple identity designs such as logos, brochures, flyers, kit folders, and other visual communication pieces.• Creating of custom illustrations, animations and emoticons using design software such as Illustrator and Photoshop.• Collaborating with print vendors about file setup, preflight specifications, templates and specialty print.

Managed and mentored a team of 5 inspiring and talented designers, overseeing everything from department branding, corporate brand management, layout, imaging, digital content, and time management. • Instrumental in spearheading the entire rebrand of the Meat Department including new department logo, typography treatments, signage, price tags, meat labels, meat case dividers, colors, and textures. Starting with the Rideau Centre in Ottawa, this design had to maintain brand standards yet remain flexible enough to be implemented in all other stores across Ontario• Driving creative team on the execution of extensive brand campaigns such as the holiday family meals, Fresh Start campaign and BBQ campaign based on the strategic direction from the marketing manager.• Extensive photo editing for creating product collages, package mock-ups and advertisements using software such as Photoshop.• Creating and editing of social media images and videos.• Implementing layout templates for print and web campaigns utilizing data merge templates which became instrumental to time management and cutting down production time. • Managing a wide range of collateral within tight timelines such as vendor designs, new product signs, company e-books, shelf strip designs, and e-newsletter graphics.• Website updates using Wordpress, Dreamweaver, CSS, and HTML.• Corresponding with corporate to develop presentation templates.

Instrumental in a 40% client gain by implementing social media strategies, online order forms, weekly e-newsletters, and sales campaigns. • Conceptualizing and overseeing all marketing strategy and design concepts within the company and the clients.• Working on social media posts, e-newsletters, and updating website content. • Consulting with clients and vendors on their design needs and goals.• Design and prepress for print collateral, such as direct mailers, auto vinyl, signage, booklets, and specialty print formats.• Managing active projects and guide external freelancers to meet the design brief expectations as well as meeting deadlines.

Creating visually appealing manufacturer, dealer and classified ads for a Canada wide agricultural and heavy equipment publication, as well as brainstorming dynamic manufacture magazine spreads.• Solely responsible for 3 out of 7 regional agricultural magazines a month with a 4-day timeline per publication ranging from 32 to 72 pages.• Resizing artwork provided by advertisers to fit magazine specifications.• Running scripts and data merges in Quark Express then formatting text.• Archiving library database monthly.• Corresponding with sales representatives as to special instructions, content deadlines and client reviews for sign-off.

• Setup of typeset and die lines for product imprinting for clients such as NCC and the RCMP• Layout and design of multi-page catalogue and marketing material• Work within fast turn around times

Groupe Dynamite is a Canada-based clothing company. It was founded in 1975 as The Garage Clothing Company. This group creates, designs, markets and distributes from its Head Office located in Montreal, Quebec, and operates over 300 stores from coast to coast, the United States and abroad, with more than 5,000 employees.The Garage brand, operated since 1975, provides teen girls with trend-right denim and fashion, within a casually cool, unique shopping environment.• Open and close• Bank drops• Interviews and hire• Scheduling, sales quotas, Team lead• Prep all staff on a daily basis on store greeting branding zones, daily brand and promotion quizzes• Customer service and addressing needs of customers adhering to brand standards• Maintain and produce Illustrated chalkboards at entry, adhering to Groupe Dynamite brand standards.• Maintain visual quality and consistency for all departments, adhering to Groupe Dynamite brand standards.• Follow all regional signage graphic standards• Daily walk through with merchandiser checking all walls and zones are to brand standards for displays.• Maintain inventory.• Maintain working knowledge and branding of all merchandising expectations.