Jackie Palmer Email & Phone Number

San Rafael, Ca, Us

Chicago, Il, Us

Foster City, Ca, Us

The Scale GTM Advisor Network is made up of world-class practitioners who deliver critical expertise to help Scale portfolio companies drive efficient hyper-growth. As a GTM Advisor in Marketing, I advise companies on key strategic decisions such as product marketing strategy, product launch best practices, pricing and packaging, analyst relations, and more!

San Francisco, California, Us

Raleigh, North Carolina, Us

I lead the product marketing team at Pendo. Pendo’s mission is to elevate the world’s experience with software. Pendo’s product experience platform allows companies to make product intelligence actionable with speed and scale, giving rise to a new generation of companies that put product at the center of everything. Through Mind the Product and customer communities, sponsored events and a podcast, Pendo aims to support the success of product and digital leaders everywhere.

San Francisco, Ca, Us

• Shepherded the transition from a single to multi-product company across three acquisitions, doubling of company size, and revenue >$250 million.• Matured the product marketing function to meet the needs of a rapidly scaling org, expanding the team from two to eight. Introduced industry marketing to support a new industry-focused go-to-market strategy.• Led the company to three leader positions in Gartner Magic Quadrants and Forrester Waves as well as multiple additional leader positions in secondary analyst evaluations.• Oversaw the release of 12 “gold” product releases, including internal enablement and external go-to-market, as well as numerous “silver” releases. Established a cross-functional product launch process for bringing products and features to market.• Initiated formal processes for competitive analysis, win/loss, product enablement, and analyst relations.• Created a formal pricing review committee and new product introduction process to support IPO readiness requirements.• Responsible for the post-merger integration process for marketing following the acquisitions of InsideView and DemandMatrix.

Broomfield, Co, Us

• Rebuilt the product marketing team from the ground up with a focus on go-to-market and messaging strategy, pricing and packaging, release launches, analyst relations strategy, competitive intelligence, win/loss analysis, sales enablement, and collateral creation.• Managed a team of seven product marketing and analyst relations managers responsible for a broad set of products across the Quote-to-Cash market landscape.• Attained leadership position for the third and fourth years in a row in the Gartner Magic Quadrant for Configure, Price, Quote Application Suites as well as attaining Visionary on the inaugural Gartner Contract Lifecycle Management Magic Quadrant.• Oversaw the post-merger integration process for marketing following the acquisition of Conga and the subsequent rebranding of the company from Apttus to Conga.

Walldorf, Bw, De

• Responsible for overall strategic direction and vision for the SAP Marketing Cloud suite including long-term product roadmap, go-to-market planning, thought leadership, acquisition and partnership strategies, pricing and packaging, new product introduction, and analyst/influencer relations.• Managed a team of five solution managers responsible for product roadmap, high-level requirements and design, strategic customer and sales support, analyst relations, and market/competitive intelligence.• Created and facilitated the first Customer Advisory Board and worked with key strategic customer partners on product roadmap.• Led the acquisition of Gigya, a leading customer identity and access management SaaS solution, which has now become the SAP Customer Data Cloud.• Achieved Leader position in the inaugural Gartner Multichannel Marketing Hubs Magic Quadrant and transitioned the product from Contender to Strong Performer in the Forrester Enterprise Marketing Software Suites Wave.• Presented at numerous industry events and tradeshows as well as SAP’s own conferences.

San Francisco, California, Us

Mentor to startup cohorts as part of the SAP.io Foundry program powered by Techstars Accelerator. Focus areas include marketing technologies, machine learning and artificial intelligence, and customer data and analytics.

San Diego, California, Us

• Led product marketing and product strategy for the $225 million Teradata Integrated Marketing Cloud.• Managed a team of ten product marketing managers and pricing directors responsible for product positioning and messaging, product launches, sales enablement, demos, win/loss analysis, and market/competitive intelligence.• Attained the leadership position in the inaugural Forrester Real-Time Interaction Management Wave.• Responsible for strategy and execution for splitting the product division into two companies following its divestiture to private equity.

New York, Ny, Us

• Owned strategic direction for the $80 million Infor CRM Suite including product direction and roadmap, go-to-market planning, product acquisition and partnership strategies, product marketing, and analyst relations.• Successfully transitioned the product from Contender to Strong Performer to Leader in the Forrester Cross-Channel Campaign Management Wave.• Directed the acquisition of Orbis Global to expand the CRM Suite with marketing resource management capabilities.• Led the Customer Advisory Board and worked directly with customers to understand business challenges and effectively communicate requirements and needs to the development team.• Managed the product team responsible for product design and requirements leading to annual strategic product releases.• Served as the Chief Product Advocate for Infor CRM across the company to promote cross-sales strategies and uncover opportunities to expand the CRM business with other product groups and industries.

New York, Ny, Us

• Led strategic product direction and roadmap, product marketing and product requirements for Infor Epiphany Marketing Applications, part of the Infor CRM Suite.• Managed the requirement gathering, design, and global introduction of a new Marketing Resource Management product.• Created the first ever formal Customer Advisory Board for the CRM products and instituted the first voting process for customer enhancements. Led all aspects of the CAB including annual meetings and design review sessions.

San Francisco, Us

• Owned strategic product direction and roadmap, product marketing and product requirements for Epiphany’s Marketing Applications, including leading one of the largest releases ever for the Marketing products.• Built key relationships as the Marketing Applications solution expert with prospects, customers, internal personnel and industry analysts that led to increased sales and improved product leadership position.• Directed all competitive analysis, product messaging and pricing, collateral development and other marketing and sales support activities such as customer visits and trade shows.

San Francisco, Us

• Implemented marketing application solutions using Epiphany’s software. Managed all aspects of projects, including requirements gathering and design sessions, client relationship, budgeting, work planning and task management, issue management and personnel.• Educated clients on marketing methodologies and best practices to deliver solutions that met their strategic needs.• Designed and executed over 75 customized multi-channel marketing campaigns for clients.• Clients included: several large automotive companies, a global media corporation, a Fortune 500 mortgage bank, several international retail banks, several Fortune 500 online and offline retailers, a large insurance company, several telecommunications providers and a loyalty marketing company.

Dublin 2, Ie

• One of the founding members of Accenture’s Customer Relationship Management Group, a cross-industry specialty practice responsible for implementing solutions for all aspects of the business-to-consumer relationship cycle.• Led multiple projects for Fortune 500 companies. Notable projects included demand forecasting and revenue management for a French television company, assortment optimization for a Fortune 100 retailer and data mining analysis for a Fortune 500 insurance company.• Benefits included a 25 percent increase in revenue and a 10 percent decrease in inventory costs for one client and a 50 percent reduction in time required to perform customer risk assessment for another client.