Senior Manager, Corporate Marketing
CurrentAs a Senior Marketing Manager at Macerich, I lead strategic initiatives that drive innovation, efficiency and measurable success across our marketing department and portfolio of properties. Highlights of my role include:Generative AI Leadership: Spearheaded the rollout of ChatGPT Team across the marketing department, significantly enhancing productivity, content quality and efficiency. Developed custom GPTs aligned with brand guidelines and created a Monthly Generative AI Digest to inform leadership and drive AI integration strategies.Vendor and Contract Management: Successfully negotiated and transitioned to Sprinklr to enhance our social media management capabilities. Worked closely with our social media agency to refine workflows, improve collaboration and ensure high-quality deliverables across dozens of diverse locations.Social Media Growth: Delivered year-over-year growth in social media performance including an 81% increase in Instagram Reels impressions, a 200% increase in Facebook video views and an 8.6% improvement in follower growth over 2023 metrics.Content Strategy and Video Excellence: Collaborated with professional videographers and local content creators to diversify and elevate video content quality driving higher engagement and authentic storytelling across platforms.Recognition and Internal Communication: As the Chair of the Recognition with Purpose Committee, I Launched MacImpact News, bringing greater visibility to property successes and fostering collaboration across teams.Mentorship and Development: Actively contributed to team growth by mentoring colleagues, fostering cross-departmental relationships and pursuing professional development through industry conferences and advanced training.Through a combination of strategic vision, data-driven decision-making and a commitment to excellence, I deliver impactful results that strengthen Macerich's brand and create lasting value for the organization.