Research and write content for multiple blogs -- optimizing for SEO. Maintain editorial calendars and manage third party vendors who write additional content. Curate and write content for social media platforms. Research and write content for several newsletters.

Oversaw the development and launch of United Rheumatology's website. Curate and write content for daily member newsletter. Develop communication pieces for national meetings. Develop marketing pieces for membership recruitment. Maintain relationships with journalists, pitching UR-related stories.

Responsible for developing digital marketing strategies utilizing social, e-mail, SEO/SEM and paid search campaigns. Partnered with key vendors to develop paid digital marketing campaigns in support of marketing goals. Write content for all social media channels. Monitor KPIs and provide detailed reports to executive team, recommending changes to digital strategies as needed. Manage marketing team to ensure goals are achieved.

Provide management and oversight for HarMan's ecommerce site, including but not limited to site content, information, SEO, site usability, management of day-to-day e-commerce operations, and user experience and flow utilizing web analytics, click analysis, and other site reporting. Oversee the ecommerce operations to ensuring customer satisfaction and fulfillment including but not limited to customer surveys, support calls, and social media feedback. Develop and execute ecommerce promotions programs.Manage and grow HarMan's membership rewards program. Oversee the ecommerce communication/newsletters/email/blog posts, continuously update social media sites, including the ecommerce community. Work directly with CEO to analyze revenue growth, pricing strategy, markdowns, product mix evaluation utilizing consumer profiling, demographics, and geographic information behavior/patterns.

Served as the organization’s brand identity specialist, ensuring the corporate image was used consistently in all marketing/communication materials. Crafted successful marketing campaigns based on the organization’s strategic objectives. Supervised both in-house and freelance talent to develop collateral pieces on-time and within budget. Managed the organization’s external and internal websites, as well as social media presence. Major accomplishmentsServed on the lead team responsible for rolling out the organization’s new brand (Bancroft). Provided creative direction to the team responsible for the development of various collateral pieces (websites, brochures, newsletters, presentations, displays/signage, etc.). Trained employees on the proper use of the brand. Launched the organization’s social media presence on Facebook, Twitter and several blogs. Developed editorial calendar and worked with clinical staff to develop content tied to marketing objectives. Trained designated employees to serve as social media ambassadors responsible for cultivating relationships and posting relevant content. Grew both communities to over 600 followers combined in just over a year.Worked collaboratively with our brain injury program to launch our “Heads Up” webinar series. Created multi-faceted marketing campaign (direct mail, social media and e-mail) designed to connect with key referrals sources. The series now has a regular following, and has grown by more than 50% in the last 6 months.Worked collaboratively with our education program to launch our iPad workshop series for parents and professionals. Created multi-faceted marketing campaign (direct mail, social media and e-mail) designed to connect with key referral sources. Workshop series was a tremendous success, garnering multiple stories in local news outlets.

Worked with the vice president of communications to develop a special brand celebrating Bancroft’s 125th anniversary. Created commemorative logo, and other collateral pieces. Assisted with the planning of key events throughout the year. Worked with the vice president of communications to launch an e-newsletter specifically for parents. Created email template and managed mailing list using Constant Contact.Supervised in-house and freelance creative talent.

Lead the design and development of the organization’s first intranet. Trained designated staff members to serve as administrators, and served as a technical resource when needed.Worked with the vice president of communications and the director of communications to roll-out the organization’s new brand (Bancroft NeuroHealth). Redesigned all collateral materials (brochures, website, advertising, stationery, signage, etc.) to conform to the new identity standards.

Designed and developed collateral pieces in support of the organization’s marketing goals (brochures, ads, newsletters, etc.)Staffed freelance photographers at organizational fund-raising events.