Jacquelyn Ottman, a pioneer in green marketing now puts her passions, energy, expertise advocating for zero food waste through enlightened culinary practices. She has authored three personal culinary histories; her most recent: "Connecting from a Quarantine Kitchen". recounting her experience using up every morsel while sheltering in place during the Covid-19 pandemic.She is currently open to assignments related to developing, advising and promulgating policy, programs and new traditions aimed at reducing food waste. From 1989 to 2011, she advised 60 Fortune 500 companies, U.S. EPA, and USDA on credible green marketing strategies. Key Accomplishments• Founder, WeHateToWaste.com - 2012A global influencer platform for changing consumption culture through the prism of zero waste. 140+ articles by 75 contributors, including several on food waste. 12,000+ social media followers in 100+ countries. • USDA Certified Biobased Consumer Label - 2011Developed management plan, oversaw development and evaluation of label design. Provided strategic guidance for consumer communication of environmental benefits• Strategic Counsel - HSBC "There's No Small Change Sustainability Campaign - 2008Partnered with JWT. Awarded a "Green Effie" in 2008. • Founder, Design:Green Educational Initiative in Eco-Design - 2004Spearheaded this groundbreaking initiative for US EPA with goal of jumpstarting eco-design education for students and practitioners• Author, "The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding" (Berrett-Koehler, 2011), 252 pp. Named ‘Top 40 Sustainability Book of the Year’ by Cambridge University (UK). Required reading at undergraduate and graduate courses across the U.S. and abroad. (Two previous editions published in 1993 and 1998)• Co-author, "How to Make Credible Green Marketing Claims: What Every Marketer Needs to Know About the Updated FTC Green Guides", with David Mallen. 48 pp. (Ad Age, 2012)

Spearheaded national advertising and promotional launch for Ralston Purina's Purina One, now the largest selling pet food in the U.S.

Strategic account management and new product development for Procter and Gamble (Sure, Pringle's, Prell) and Ralston Purina (Purina Dog Chow). Promoted from: Director of Information Services. New Business Development.