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Jacquelyn Wu Email & Phone Number
Guest Lecturer ICB
at
HKU Business School
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@oxfordsm.com
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Jacquelyn Wu is listed as Guest Lecturer ICB at HKU Business School, based in Shanghai, China, China. AeroLeads shows a work email signal at oxfordsm.com and a matched LinkedIn profile for Jacquelyn Wu.
Jacquelyn Wu previously worked as Founder & Managing Partner at Searchlight Management Consulting and Lecturer, International Branding, Global MBA@Shanghai Jiaotong University at Kedge Business School. Jacquelyn Wu holds Master Of Science (Ms)/ Bachelor Of Science (Ba), Cognitive Psychology, Top 1% Graduate from National Chung Cheng University （Taiwan）.
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Profile bio
About Jacquelyn Wu
Brands often struggle with China. I have a track record of success in this market for brands such as Lee Kum Kee, Campbells Soup, JDE Peets Coffee and Octave Living - building brands on a solid understanding of consumers and the market in a way that leads to measureable business success. Additionally, as founder and consultant at Searchlight, I've contributed to the success of J&J Vision Care, Hollister Medical Devices, Little Ondibe, Youxin Coffee and Sunner Foods, among others.Many of these successful cases have been celebrated within the industry - China Marketing Awards (2012 and 2013) for Lee Kum Kee and Campbells respectively. In my earlier agency career I've won awards for McDonalds, KFC, Kotex and other brands at the Effies China, Great Wall Awards and NYT Awards. Recently, our work for Sunner Foods won an award for "Brands worth watching" at the 2014 Influencers awards - a group comprising key marketing leaders across China. Superbrands also recognized Lee Kum Kee as China's favourite condiment brand in 2012 - a direct outcome of the focused marketing strategy and a great result after years of struggling to build a brand and business in China.There has also been business success to back these awards. Lee Kum Kee more than doubled revenue during my 3 years as Global Marketing Director. Campbells also doubled their China revenue in slightly over a year. At Searchlight, I helped Sunner successfully launch a B2C business that overachieved their 2024 CNY goal and continued to hit aggressive revenue miiesones well ahead of schedule.Across brand management and consulting roles, my experience covers both estabished and start-up companies, across both MNC and Chinese enterprises. I am skilled in identifying, building and executing strategic initiatives that leverage a holistic, multi-channel approach to driving business results while energizing and inspiring teams. My experience covers diverse product categories - food, beauty and healthcare. Most of my career has focused on brand building in a fast evolving digital landscape. I have considerable experience across e-commerce and product portfolio management. I've worked on both B2B and B2C, with international work experience in the UK and Greater China.Over the course of my career I have also found it fulfilling to teach marketing related courses at the EMBA / Masters level - covering Fudan University, Shanghai Jiaotong / KEDGE and most recently, HKU. I am also currently a mentor at School 28, a team of academics and consultants dedicated to helping NPO and charities in Taiwan.
Listed skills include Integrated Marketing, Brand Management, Market Research, Strategy, and 17 others.
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15 roles
Jacquelyn Wu work experience
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Guest Lecturer Icb
Current港大Faculty page中 https://icb.hku.hk/chs/staff/detail/jacquelyn-wu 英 https://icb.hku.hk/en/staff/detail/jacquelyn-wu
Jan 2023 - Present
Founder & Managing Partner
Current-Consulting on Sunner Foods to help the company identified focused catgory to grow its B2C brand after 40 years known as a strong B2B company in meat production business. Its fast growing business (revenue 1.5 billion RMB after B2C for less than 3 years) is recognized as "Brands worth watching" at the 2024 Influencers awards - a group comprising key.
Oct 2018 - Present
Lecturer, International Branding, Global Mba@Shanghai Jiaotong University
Oct 2020 - Jan 2024
Head Of Marketing/ Business Director Of Branded Solutions, Greater China
JDE is the global largest specialist coffee company as well as the fastest growing challenger in China. It is a brand hub of 30+ leading coffee brands all over the world incl. Maxwell House (MH), Jacobs, Old Town White coffee, Moccona, TASSIMO...etc. providing total coffee solutions. www.JDEcoffee.com-Leading brand & marketing strategy and implementation.
Sep 2017 - Sep 2018
Brand General Manager
Octave is a curated wellbeing platform funded by Singapore IMC Pan Asia Group, offering the widest choices of premium wellbeing services in China incl. Medical Clinic, Organic Gourmet Restaurants, Wellness Programs, Family Learning Centers, Wellness Hotels & Villas, …etc. (www.octaveliving.com) One brand across 5 business categories.-Built brand.
Mar 2016 - Sep 2017
Marketing Director (Head Of Marketing)
Functioned as Commercial Head, in charge of all three business sectors: Retail, e-commerce, and B2B-The innovative strategy and implementation to re-build Campbell Soup won the 2013 Award of China Marketing Excellence: “Marketing Excellence” and “Best Innovation”-Developed brand new marketing strategy to re-position Campbell Soup as an ingredient, focusing.
Aug 2012 - Jan 2016
Professor Of Marketing, Itesm Program
-Lectured 350+ international BA and MBA students during the course of Integrated Marketing Communication/ International Market Studies in 3 years. -With an unique and passionate teaching method: theories combined real case studies and final group presentation in real agencies and companies, this course has been rated highest 4.6 out of scale 5.
Jan 2013 - Jul 2015
Global Marketing Director- Brand & Communication/ China Brand Director
-Led Global marketing communication strategy to achieve disproportionate global brand exposure that contributed to LKK China’s rapid business growth, leading to double sales in 2012 compared with 2009.-Influenced MDs in key countries to co-develop the global brand architecture and launched new brand proposition with a series of integrated communication.
Mar 2009 - Jun 2012
Account Director
Major Client: McDonald’s, InterContinental Hotel Groups (Indigo)Conceptualised and implemented the McDonald’s Brand Affordability platform resulted in 12% sales growth (same period). McDonald’s (global) considered the strategy one of the top 10 best innovations Executed McDonald’s Olympic campaign, “Cheering for China” to attract over 20m unique viewers.
Nov 2007 - Jan 2009
Account Director
Major Client: YUM (KFC China)Led five teams (total 13 members) to develop all ATL and BTL communications to support KFC’s intensive new product launch (over 40 TVCs were developed in one year). Rapid business growth (appx. 60% share) in ChinaConsistently developed successful campaigns with proven effectiveness. Two campaigns (Miao Burger & Red Wine Roasted.
Sep 2006 - Sep 2007
Marketing Consultant
Learndirect Concord International Centre, Uk
Developed integrated marketing communication plan to earn funding from British government by recruiting learners for Learndirect, the largest e-learning network in the UK (www.learndirect.co.uk). The revenue doubled compared with that of previous year New business development for Asia market, including market research and marketing plan. Co-op with.
Oct 2004 - Sep 2006
Associate Account Director/ Account Manager
Mainly handled Dove (Unilever), Pampers & Kotex (Kimberly Clarks), Maxwell House & Maxim (Kraft)Elected the only "Rising Star" to represent Ogilvy Taiwan in 2005 overseas training.Developed two sub-brands for Kimberly Clark. The new launch campaign successfully helped Kotex White occupy a 5% market share within 3 months.Winners in New York Advertising.
May 2002 - Aug 2004
Marketing Manager, E-Learning/ Associate Manager, Integrated Marketing Dept.
Sunnet Technology
-SUNNET was the pioneer to set up “Cityfamily” similar to Facebook that came 4 years later. Cityfamily was the largest on-line e-community & social media in Taiwan (year 2,000) and later on transformed to the largest e-Commerce and e-Learning community and expanded business to China.-Creating strategy to build up ‘Cityfamily’s brand image and to.
Aug 2000 - May 2002
Account Executive
SK-II surpassed Shishedo to become No.1 skincare brand in Taiwan in year 2000.-Reported directly to GM to Handle P&G account for SK-II’s Greater China communication. Launched 6 new products with TVC and integrated communication campaigns for TW, HK an China respectively. -With an unique insight found by me, the SKII's sun screen product was able to price 3.
Jul 1999 - Aug 2000
1 education record
Jacquelyn Wu education
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National Chung Cheng University （Taiwan）
FAQ
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Quick answers generated from the profile data available on this page.
What company does Jacquelyn Wu work for?
Jacquelyn Wu works for HKU Business School.
What is Jacquelyn Wu's role at HKU Business School?
Jacquelyn Wu is listed as Guest Lecturer ICB at HKU Business School.
What is Jacquelyn Wu's email address?
AeroLeads has found 1 work email signal at @oxfordsm.com for Jacquelyn Wu at HKU Business School.
Where is Jacquelyn Wu based?
Jacquelyn Wu is based in Shanghai, China, China while working with HKU Business School.
What companies has Jacquelyn Wu worked for?
Jacquelyn Wu has worked for Hku Business School, Searchlight Management Consulting, Kedge Business School, Jacobs Douwe Egberts, and Octave Living.
How can I contact Jacquelyn Wu?
You can use AeroLeads to view verified contact signals for Jacquelyn Wu at HKU Business School, including work email, phone, and LinkedIn data when available.
What schools did Jacquelyn Wu attend?
Jacquelyn Wu holds Master Of Science (Ms)/ Bachelor Of Science (Ba), Cognitive Psychology, Top 1% Graduate from National Chung Cheng University （Taiwan）.
What skills is Jacquelyn Wu known for?
Jacquelyn Wu is listed with skills including Integrated Marketing, Brand Management, Market Research, Strategy, Advertising, Marketing, Business Development, and Marketing Research.
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