Brands often struggle with China. I have a track record of success in this market for brands such as Lee Kum Kee, Campbells Soup, JDE Peets Coffee and Octave Living - building brands on a solid understanding of consumers and the market in a way that leads to measureable business success. Additionally, as founder and consultant at Searchlight, I've contributed to the success of J&J Vision Care, Hollister Medical Devices, Little Ondibe, Youxin Coffee and Sunner Foods, among others.Many of these successful cases have been celebrated within the industry - China Marketing Awards (2012 and 2013) for Lee Kum Kee and Campbells respectively. In my earlier agency career I've won awards for McDonalds, KFC, Kotex and other brands at the Effies China, Great Wall Awards and NYT Awards. Recently, our work for Sunner Foods won an award for "Brands worth watching" at the 2014 Influencers awards - a group comprising key marketing leaders across China. Superbrands also recognized Lee Kum Kee as China's favourite condiment brand in 2012 - a direct outcome of the focused marketing strategy and a great result after years of struggling to build a brand and business in China.There has also been business success to back these awards. Lee Kum Kee more than doubled revenue during my 3 years as Global Marketing Director. Campbells also doubled their China revenue in slightly over a year. At Searchlight, I helped Sunner successfully launch a B2C business that overachieved their 2024 CNY goal and continued to hit aggressive revenue miiesones well ahead of schedule.Across brand management and consulting roles, my experience covers both estabished and start-up companies, across both MNC and Chinese enterprises. I am skilled in identifying, building and executing strategic initiatives that leverage a holistic, multi-channel approach to driving business results while energizing and inspiring teams. My experience covers diverse product categories - food, beauty and healthcare. Most of my career has focused on brand building in a fast evolving digital landscape. I have considerable experience across e-commerce and product portfolio management. I've worked on both B2B and B2C, with international work experience in the UK and Greater China.Over the course of my career I have also found it fulfilling to teach marketing related courses at the EMBA / Masters level - covering Fudan University, Shanghai Jiaotong / KEDGE and most recently, HKU. I am also currently a mentor at School 28, a team of academics and consultants dedicated to helping NPO and charities in Taiwan.