• Spearheaded the full value chain, overseeing Manufacturing, Logistics, Sales, and New Business, transforming the organization from a startup into a sustainably trading company for over 5 years. • Committed to exceptional Customer Service, fostering positive relationships through regular engagement with clients. • Launched a Business Consultation division, delivering successful projects for industry leaders such as Lucozade and Bidvest Waco.

• Spearheaded Market Development and New Business Development initiatives at Waco, expanding the outlet base by over 100 stores and driving substantial sales growth through optimized processes. • Implemented processes that drove substantial sales growth across all projects.• Developed a world-class BI Dashboard for data-driven insights and strategy.• Streamlined FY25 Business Plan, enhancing forecasting and purchasing efforts utilizing my dashboard.

• Spearheaded Revenue Growth Management and New Business Development, enhancing sales performance through strategic partnerships with a third-party sales and merchandising company. • Cultivated and maintained robust relationships with 71 key accounts, including major retailers such as Massmart, BEC Foodzone, and Food Lovers Market. • Successfully revamped Trading Terms, transitioning fixed percentages to variable growth incentives, resulting in significant savings and incentivizing customer business growth. • Drove double-digit growth through innovative initiatives and promotions, including the "More 4 Less" campaign at Makro.

• Spearheaded Revenue Growth Management, Customer Retention, and New Business Development across Pretoria, Centurion, and Forest Hill while leading a team of 7 Account Managers. • Cultivated strong partnerships with major retailers such as Spar, Pick n Pay, and Makro, driving sales in Grocery, PFM, On-Premise, and recreational channels. • Mentored and developed a high-performing sales team to consistently achieve and exceed targets.

• Led a team of 21 sales representatives, driving exceptional performance in traditional and informal trade in Mamelodi. • Achieved record-breaking sales through strategic in-store activations. • Cultivated a dynamic team culture that emphasized collaboration and success.

• Execute outlets to RED standards.• Achieve KPI standards• Control damages and trade returns• Optimize customer service• Manage budgets• Optimize sales performance• Perform administrative duties.• Ensure the maintenance of Master-data.• Action and feedback on management reports.• Manage personal development and performance for the Sales Department