Manage the existing product portfolio, brand establishment and brand building and also new product launching and strategy for pipeline products and executionCollaborate with diverse internal and external partners and stakeholders to consistently meet or exceed brand financial objectives Analyze market trends and sales potential to achieve high product forecasts accuracy, helping to ensure reliable supplies to meet customer demand Manage promotional budget strategically to align with market trends and brand opportunities

Planning/Development: Leads the brand planning process and successful development of strategic and tactical plans to achieve brand objectives Implementation: Champions the implementation of brand plans and collaboration on other commercial activities to realize brands’ business objectivesLeadership: Leads cross functional team to optimize commercial performance of brand in support of portfolio prioritiesTeam effectiveness: Fosters an environment of excellence in collaboration across functional teamsParticipated in 360 assessment for Supply and Demand Canadian functional team

Achievement of the regional sales goals while promoting a work environment conducive to talent developmentActively contributed to the success of the organizational objectives by pursuing an open and comprehensive communication with other members of the Leadership TeamParticipated in the development of the Business Partnership Program

Achievement of the territory sales goals through a strategic and targeted promotion of emphasis brandsContributed to the enhancement of Pfizer’s image as a leading supplier through the development of key business relationshipsParticipated in Revolution launch planning teamAchievementsManaged Revolution to become the largest selling pharmaceutical brand in the Canadian veterinary marketFounded the Canadian Parasitology Expert Panel to provide guidelines on the appropriate use of antiparasiticides for dogs and cats in CanadaAchieved sales budget in 12 of my 14 full years in sales while controlling expensesRecruited and trained 9 Territory Manager over a 5 year period due to sales force expansion and the promotion of 4 of my direct reportsLed the Strategic Planning Teams in order to achieve greater alignment between Sales, Marketing and Technical, as well as to develop more effective strategic direction through cross functional interactionContributed as a Sales and Product Manager to the 13% compound annual growth of the Canadian Companion Animal business unit over the past 5 years, as compared to the industry at 5%