Jacques Liu Email & Phone Number

Hong Kong

Hong Kong SAR

RAS Hong Kong

Part of team of 3 with direct responsibility for portfolio of >100 products with focus on developing marketing plan and product roadmap based on market research, industry benchmark and analysis of latest industry trends.Core responsibilities:- Product research and development- Marketing design and conceptualisation- Quality control and management- Cross.

Région De Paris, France

Part of team of 6 that coordinated internal brand standards, designed product toolkits and visual guidelines as well as defined key visuals and corporate video to produce content across all marketing channels.Core responsibilities:- Launch of PR events- Develop brand standards- Tracking media spend/ROI- Social media developmentAchievements:- Created >20.

Paris Area, France

Spearheaded competitive intelligence and data collection for B2B loyalty programs in hospitality industry, managed social media accounts and conducted monthly analysis of B2B loyalty program performance by creating dashboard and sales reports.Core responsibilities:- Marketing loyalty program- Media ROI measurement- Newsletters and campaigns- Reporting on.

Lyon

• NOISE emlyon is the social innovation association of emlyon. NOISE also provides financing solutions to entrepreneurs from all around the world who don't have access to traditional credit.
• Created visuals (posters, logos, brochures, templates) for 6 events and 5 long-term projects
• Animated the Facebook pages of the association and updated website
• Participated in the micro-finance competition The Rise 2017, implemented the communication strategy and raised 45 890€ (x4 vs. last year) with 291 lenders

Chongqing City, China

Led team of 5 F&B executives to organize work schedule and conduct training sessions for new employees, and assisted F&B Manager in daily hotel activities from recruitment, meetings, accounting, and service.Core responsibilities:- F&B operation management- Roster and training - Recruitment - Accounting statements- Service standards & qualityAchievements.

Certification Copywriting, Marketing

Définition d'un avatar client (persona), storytelling, techniques d'écriture persuasive, newsletters et séquences email, SEO, page de vente

Msc In Management, Major In Marketing, Programme Grande Ecole, Marketing

Exchange Student

Four months exchange program in Shanghai Jiao Tong University Antai IMBA

Classe Préparatoire Aux Grandes Écoles De Commerce (Ecs)

Baccalauréat Scientifique, Mention Très Bien