Jacques Chouchane Email & Phone Number

Chicago, Illinois, United States

- Specializing in mergers and acquisitions for small and medium companies: * We work with companies which have limited or no presence in the U.S. * We create the best market entry strategy according to our clients’ needs and corporate capabilities * We facilitate the entire market entry from selecting the best potential acquisitions to the complete.

Greater Chicago Area

• Specializing in marketing, product development and brand communications.
• Developed new products and marketing strategies for international markets (Baby products, Appliances, Smart Tires, Home Automation, Wireless Energy Transfer).
• Advised on the development for disruptive innovative technologies and calculated their market value

Chicago

• Marketing consultant specializing in marketing, product development and brand communications
• Developed new marketing strategies and products for international markets.
• Redefined brand and communications for service company.

Paris

• Created the company mission statement, marketing strategy and product positioning.
• Defined Optimum's visual brand language, including corporate and brand logos, product design, brand communication and product catalog.
• Developed a complete new line of strollers and car seats in 12 months and managed pricing strategies for all markets.
• Negotiated product costs, payment terms and market exclusivity with suppliers.
• Established corporate and marketing three-year strategic plans.

Paris

• Led all product and brand marketing activities as well as product development, managing a team of 27 marketers and engineers.
• Exceeded P&L objectives by increasing sales from $150 million to $175 millions in two years, aggressively introducing new models and streamlining existing product lines.
• Supervised all advertising and digital marketing activities.
• Directed ethnographic marketing research throughout Europe to better understand consumer needs, resulting in the development of innovative new products.
• Implemented pricing strategies to support new product introduction and to attack profitable segments in each country.
• Developed and presented marketing strategic plans to top global executives.

Chicago, Illinois

• Managed the $180-million laundry category worldwide (except U.S.), exceeding corporate objectives by growing revenues 30% and profits 50% in four years.
• Led global multi-functional teams to develop new products, implement marketing strategies and launch new models worldwide.
• Implemented the laundry category global marketing strategy and developed the three-year marketing plans.
• Spearheaded a joint venture with Samsung to create a new global line of washers and dryers:o Led the negotiating team to a comprehensive agreement for the production of new models in Korea. Sales were forecasted to.

Comerio, Lombardy, Italy

• Managed all marketing and product development activities for the European laundry category. Annual sales exceeded 600,000 units. Responsible for achieving all P&L objectives.
• Increased sales 10% annually by introducing new models, improving quality and cutting costs.
• Coordinated all communication and advertising functions for complete brand alignment.
• Developed and presented the business unit three-year strategic marketing plans.

Comerio, Lombardy, Italy

• Managed the $250 million top-load laundry category for the Whirlpool brand, exceeding yearly sales and profit goals by working closely with Sales and major retailers. Responsible for P&L objectives.
• Coordinated all marketing functions to provide effective support to country sales organizations.
• Created and presented the three-year business and marketing plans.

Mba, International Business

Bs, Marketing

B.S. Economics, Economics