Senior Leader of Marketing and E-commerce with leading corporations. Over 30 years of consumer marketing experience. Directed several major digital transformation projects for national brands generating growth and instilling profound changes in acquisition/retention of business and service models. Champion of innovation, puts performance and outstanding customer experience at the heart of the strategic process. Areas of specific skill:Campaign planning • Content & Engagement • Brand development • Media • Omnichannel Customer Experience • Digital marketing & E-commerce • Performance marketing • Digital properties Operations • Multichannel/multimedia campaign orchestration • Personalization strategies • CRM Expertise • Team Development & Leadership • Mobile App development • Business leadership and Governance • Works collaboratively with all levels to build consensus • Proven success Managing cross-functional teams and agencies while ensuring brand alignment
Listed skills include E Commerce, Product Management, Strategy, Digital Marketing, and 9 others.