Jacques Drolet Email & Phone Number

Laval, Quebec, Ca

Head of brand, content & media strategy for Sports Experts and Atmosphere-Launch of the Ad platform Sports Experts d'ici (Sports Experts from here) -Integration of our brand ambassador LDT (Laurent Duverney Tardif) to our advertising platform-Digital integration to the business model -Change management to reflect Omni Channel imperatives-Team and MARCOM leadership -B to B / Franchisees relationsAwards/Survey results about Customer Satisfaction and brand appreciation:2024Enterprise reputation - Survey with Léger MarketingSports Experts est en 11e place sur 377 bannières présente au Québec (14e en 2023). On figure plus haut sur la liste qu’Amazon et Costco et on est loin en avance vs nos compétiteurs et autres grands détaillants québécois2023Campaign : Sports Experts « La Boule de Crystal Black Friday »Gagnant d’un Gold lors des 15 Annual Internationalist Award - Innovative Digital Solutions.The 15th Annual Internationalist Awards for Innovative Digital Solutions (internationalist-awards.com)2023Campaign : Sports Experts « The Crystal ball »Shortlisté au prestigieux concours M&M Global Award – Best campaign led by digital media.https://festivalofmedia.com/mmg/mm-global-awards-2023-winners/#BestCampaignledbyDigital-Anchorhttps://vimeo.com/8298765382022Campaign : Atmopshere “Camping Rituals”.Gagnant d’un gold lors des Media Innovations Awards - Integrated Campaign under 250k$. https://mediainnovationawards.strategyonline.ca/Winners/Winner/2022https://vimeo.com/7407550192022Campaign : Atmopshere “Camping Rituals”.Gagnant d’un bronze au prestigieux concours M&M Media Global Awards - Best Campaign for a Local Brandhttps://vimeo.com/7407550192019Entreprise de sport et plein air la plus cool selon l'étude jeunesse de Léger Marketing réalisé auprès de 1500 milléniaux et de la génération Z au QuébecGagnant du Grand Prix Meilleure utilisation des moteurs de recherche : Sports Experts par Touché! aux Prix Média Infopresse 2019

Town Of Mount-Royal, Qc, Ca

Leading digital marketing & Omni channel user experience:-Ecommerce P&L responsability for both Garage and Dynamite on a North American basis -Strategic planning, growth initiatives & innovations-Seasonal Campaigns & Omni channel orchestration-Mobile commerce & Mobile App engagement-Omni Channel User Experience and roadmap-Increase of LTV through Email life-cycle & CRM/Loyalty program-Customer acquisitions through Paid Media, Affiliates marketing, Store POS & SEO-Retargeting of online and offline customers-Partnerships and revenue share model with Influencers & bloggers-Targeted and personalized communications-Automated marketing-Change management

Montréal (Québec), Québec, Ca

Main responsibilities included: Strategic planning, Digital media buying, CRM + Overall below the line campaign orchestration. I was also the company lead for customer experience design (UX/UI) of the digital ecosystem. Key responsibilities:•Develop and Implement Videotron’s business strategies for Web/mobile platforms, marketing products and TV contents, as well as transactional and self-serve tools•Implementation of communication/advertising/sponsorship strategies through interactive campaigns to support residential & business marketing goals•Formulating yearly plans for Digital Media, Digital marketing operations and Digital transformation •Managing multi Million dollars Digital marketing and Digital transformation budgetPrimary Achievements:•Defined and oversaw the implementation of the Digital transformation plans•Delivered company first self-serve mobile Application conceived and designed with the user’s needs in mind, to allow customers control their Videotron accounts from their mobile devices and manage their services more effectively•Delivered the complete Rebrand of the Videotron.com site with distinction, including deployment of the company first E-commerce platform•Directed design of the interactive technology user experience at Videotron’s flagship store•Successfully implemented automated media buying (programmatic) and innovative advertising techniques, including native advertising and retargeting for much higher KPIs•Designed SEM/SEO performance management methods and DashboardsHonors and Awards:•Golden Arrow (DMA Association) - 2015, in the Mobile Upgrade Integrated Campaign category•Boomerang - 2012, Best Major B2C Site •Créa Grand Prize - 2012. Interactive Media Category - Videotron Flagship Store•Gold Digital Marketing Awards - 2011. Other Digital Media Category - Videotron Flagship Store

Jtan Communications became Azuldesign.ca in November 2017Piloted business development and project management. Governed product/consulting offering development, customer service, and finances. Solicited clientele and directed complex communications-marketing initiatives in retail commerce, transportation, food, software, and Internet industries. Hired and Supervised 5 employees. • Timely launched and delivery of over 450 Marcom initiatives (Digital and Traditional media)• Doubled growth in company’s 2nd year and achieved 30%-50% growth in following years• Succeeded in demonstrating the quality of Jtan services and acquired a regular and diversified clientele that included such prestigious names as Bell Canada, Canac-Marquis, Cogeco, La Presse, MSN, Volvo (Prevost) and McKesson• Defined company growth strategy, hired and coached the core team in exceeding customer expectations• Built a strong network of freelancers to support company growth • Lead the identification, development and qualification of innovative mix-media solutions opportunities

Bachelor, Business Administration

Gartner For Marketing Leaders