Worked with key opinion leaders in the field of rheumatology as it pertains to the use of our biologics (rituximab and tocilizumab) in rheumatoid arthritis and other auto-immune diseases.

.Developed marketing plans and sales strategy to increase market shares of company's high end products, i.e cabinetry and millwork throughout the North American market..Coordinated the implementation of all field related activities and introduced electronic marketing as a mean to reach potential customers.

Initially worked with two key major injectable antibiotics through various life cycle period.Developed afterward pre-marketing plans to increase the awareness of osteoporosis in Canada (1993-1995) and launched Fosamax (bisphosphonate) in Canada in 1996 . This incorporated extensive work with all internal partners (Production, Pricing, Government Affairs, Medical Liaison, CHE and Sales but also with external associations (Patient and Medical).Furthermore developed the plans which led to… Show more Initially worked with two key major injectable antibiotics through various life cycle period.Developed afterward pre-marketing plans to increase the awareness of osteoporosis in Canada (1993-1995) and launched Fosamax (bisphosphonate) in Canada in 1996 . This incorporated extensive work with all internal partners (Production, Pricing, Government Affairs, Medical Liaison, CHE and Sales but also with external associations (Patient and Medical).Furthermore developed the plans which led to the launch of a division responsible to increase diagnostic capacity of osteoporotic patients in Canada. Show less

Promotion of products to specialists in Hospital setting