Jacqui C. work email
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Jacqui C. personal email
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Jacqui C. phone numbers
Jacqui Chew is an award-winning marketing and business executive with more than two decades of experience delivering creative, data-driven strategies for venture-backed, high-growth companies. She is a proven positioning expert, brand builder and innovation thought-leader with P/L experience.In 2006, Jacqui founded the first fractional CMO consultancy in the Southeast focused on high-growth, venture-backed companies. Primary client projects: positioning, messaging, customer journey mapping, marketing plan development and marketing and sales alignment. The company led the launch of more than two dozen companies/products and contributed to $100+m in funds raised. Taking a hiatus from iFusion, Jacqui served as CMO at various high-growth tech startups, adding revenue responsibilities along the way. As CMO of Liquid, a global payments platform for agile businesses she was responsible for driving top line growth, brand management and sales enablement. As senior vice president of marketing at Avertium, a market leading cybersec firm, she spearheaded the company’s successful repositioning, messaging and rebranding and, its CRM/marketing automation platform integration. During her tenure, the firm was awarded prestigious “partner of the year” and other industry awards for excellence. She also worked cross functionally to support the acquisition of a fourth company during this period.As CMO-in-residence at the Advanced Technology Development Center at Georgia Tech (ATDC), a globally ranked business incubator, she worked with the 170+ companies to develop their go-to-market and product strategy. During her tenure, she also developed and taught the incubator’s first strategic marketing curriculum.A creative problem solver and convener, Jacqui believes in the potential for ideas to change the world. As licensee of TEDxAtlanta, one of the largest TED affiliates in the region, she galvanizes a team of volunteers to produce the annual TEDxAtlanta show. Under her leadership, tickets for nine of the 11 sold out weeks before. This must attend event has become the platform for tomorrow’s leaders playing host to renowned bioethicist Paul Root Wolpe, hunger eradication entrepreneur Jasmine Crowe and Ryan Gravel, the “father” of the Atlanta Beltline.Finally, Jacqui previously served in executive marketing roles at PeopleSoft (acq by Oracle), Stonesoft (acq by McAfee now Intel), Silverpop(acq by IBM) and worked, on the agency side, with IBM Global Services, The Weather Channel, KontrolFreek, MessageGears, Preparis, Venture Atlanta, EarthLink and eBay.
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Managing Director And CmoIfusionAtlanta, Ga, Us -
Managing Director / CmoIfusion Oct 2006 - PresentAtlanta, Ga, UsBuilding on iFusion managing director Jacqui Chew's 12 years of successfully coaching dozens of STEAM experts for the TEDx stage, hundreds of tech founders on their investor pitch and C-level executives for media interviews, iFusion is now offering speaker coaching and media production - podcast, video series, etc. - services designed exclusively for founders and STEAM executives. These services complement existing fractional CMO consulting and program implementation services spanning strategic messaging, brand narrative design, digital content development, video and podcasting production, and social media management.A practitioner of the remote team model since 2011, our collective of subject matter experts are well-versed in providing outcomes wherever clients are based. Clients included: Nanolumens, KontrolFreek, MessageGears, Preparis, Gimme Vending, Invistics, Venture Atlanta and ThePort. -
Chief Marketing OfficerF&I Sentinel Oct 2023 - PresentTallahassee, Florida, Us -
President / LicenseeTedxatlanta Jan 2018 - PresentAtlanta, Ga, UsAfter leading TEDxPeachtree over a five year period, where attendance grew from 200 to 700+, I successfully collaborated with the previous organizer of TEDxAtlanta to merge the two organizations together to become the new TEDxAtlanta.As TEDxAtlanta's licensee and organizer, I set the vision and mission for TEDxAtlanta and lead a core team of 20 year-round. The first TEDxAtlanta organized under the merged team enjoyed record attendance. Tickets for TEDxAtlanta 2019 was sold out, attracted more than 1,000 attendees with a waitlist. -
Startup MentorTechstars Jan 2022 - PresentNew York City, New York, Us -
Steering Committee MemberInnovatl Jan 2023 - Present
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Startup MentorGeorgia Tech Create-X May 2023 - PresentAtlanta, Ga, Us -
AdvisorGivt Jun 2022 - PresentLelystad, Flevoland, Nl -
Executive MemberPavilion Mar 2020 - Mar 2023New York, Ny, UsRevenue Growth Architecture School Graduate (July 2021). Learned the key skills, strategies, and scientific models needed to be a revenue growth architect, including the principles of recurring revenue, the GTM operating model, the SPICED methodology, identifying moments that matter, and more.Pavilion is a private, invitation-only community of sales and marketing executives at growth-focused companies. -
AdvisorLiquid (Goliquid.Io) Apr 2022 - Jul 2022Los Angeles, California, Us -
Vp Of Sales And MarketingLiquid (Goliquid.Io) Sep 2021 - Mar 2022Los Angeles, California, UsReporting to the CEO, I was responsible for developing the GTM including pricing and revenue architecture as well as establishing positioning, messaging and demand generation programs. -
Fractional CmoLiquid (Goliquid.Io) Jul 2021 - Sep 2021Los Angeles, California, Us -
Svp Of MarketingAvertium Nov 2019 - Feb 2021Knoxville, Tennessee, UsAs head of marketing, I oversee all direct and channel marketing activities at Avertium including digital, events, web, social media, thought leadership, PR, industry awards and the martech stack. Avertium was forged out of three leading cybersecurity service companies with a unique perspective on the security landscape. These firms were already providing enterprise level of service in their local regions and joining made these capabilities available nationwide. In 2019, Terra Verde, TruShield, and Sword & Shield came together to create the foundation for this new nationwide service: Avertium. Now one of the largest providers serving the mid to large enterprise market, Avertium is changing the cybersecurity landscape. Our show-no-weakness approach brings more rigor, more relevance, and more responsiveness to more than 1,200 organizations across industries ranging from financial services and manufacturing to technology and healthcare.Avertium. Show no weakness. -
Interim Head Of MarketingAvertium Apr 2019 - Oct 2019Knoxville, Tennessee, Us -
Startup Catalyst, Cmo-In-ResidenceAtdc May 2016 - Oct 2019Atlanta, Ga, UsAs startup catalyst and CMO-in-residence at the state of Georgia's technology incubator ATDC, I am responsible for:1. The success of startups in my portfolio from prototype to product/market fit including the raising of a seed round of funding as appropriate.2. Serving as strategic marketing counsel for the 170+ companies in ATDC's portfolio. 3. Developing core and advanced marketing content and programming to ensure founders have a working knowledge of the marketing function. Over the course of two years, I have helped companies: - Increase ARR 70%-100% - Develop messaging and positioning that showcase the company's unique selling proposition - Identify profitable customer segments beyond the initial pool of beta customers - Refine pricing and go-to-market strategy in order to achieve product/market fit and acquire customers at a faster pace - Develop appropriate job descriptions and RFPs that identify and source the right marketing talent and marketing service providers, respectively. - Educate and mentor junior marketers from portfolio companies. -
MentorAtdc Jan 2010 - Apr 2016Atlanta, Ga, Us -
Advisory Board MemberC3 Security Inc. - (Acquired) Mar 2017 - Feb 2019Atlanta, Georgia, Us -
Editorial DirectorVenture Atlanta Conference Apr 2011 - Jan 2017Atlanta, Georgia, UsResponsible for setting editorial tone and direction Venture Atlanta's publications across digital channels including email, Twitter, newsletter and blog. -
Interim Vp Of Sales And MarketingGimme Vending Oct 2015 - Jul 2016Norcross, Georgia, UsLed marketing and business development strategy. Achievements:Secured key channel partnership and established sales process. Gimme received industry recognition for product innovation. -
Editor In Chief, PublisherBeyondmvp Jul 2014 - May 2016News, analysis and lifestyle features of startups and tech in the South
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Vp Of Marketing, AmericasStonesoft Network Security Acq By Mcafee Jul 2005 - Oct 2006Responsible for executing marketing and sales support programs in USA, Canada and Latin America.
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Vp Of Global Marketing & SalesCorecard Software, Inc. Mar 2002 - Jul 2005Norcross, Ga, UsLed marketing and sales efforts globally. Initiated and managed channel relationships with HP, Intel and Microsoft in Asia. -
Regional Marketing ManagerOracle 2001 - 2002Austin, Texas, UsSpearheaded marketing and lead generation initiatives for $100M regional business unit spanning 16 states. Directed a team of 7 across 3 states and collaborated with sales leadership to develop an effective lead qualification and passing process as well as region-specific activities to accelerate time to revenue. -
Vp MarketingIbm 2000 - 2001Armonk, New York, Ny, UsFirst marketing lead and helped company successfully raise $30M in venture funding in the summer of 2000. Led cross-functional team to rebrand the company from Activegrams to Avienda and finally to Silverpop. -
Dir Of Media Relations/Account SupervisorMslgroup 1997 - 2000Paris, FrDay-to-day management of client accounts spanning $250,000 - $2M in annual billings. Developed strategic media relations training curriculum for junior account executives. A media strategy development resource for the company's global network.
Jacqui C. Skills
Jacqui C. Education Details
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University Of Hawaii At ManoaBachelor'S Degree
Frequently Asked Questions about Jacqui C.
What company does Jacqui C. work for?
Jacqui C. works for Ifusion
What is Jacqui C.'s role at the current company?
Jacqui C.'s current role is Managing Director and CMO.
What is Jacqui C.'s email address?
Jacqui C.'s email address is ja****@****com.com
What is Jacqui C.'s direct phone number?
Jacqui C.'s direct phone number is +140496*****
What schools did Jacqui C. attend?
Jacqui C. attended University Of Hawaii At Manoa.
What skills is Jacqui C. known for?
Jacqui C. has skills like Leadership, Direct Marketing, E Commerce, Social Media, Strategic Partnerships, B2b, Online Marketing, Brand Development, Digital Strategy, Sales, B2b2c, Event Planning.
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