Jacqui C.

Jacqui C. Email and Phone Number

Managing Director and CMO @ iFusion
Atlanta, GA, US
Jacqui C.'s Location
Atlanta Metropolitan Area, United States, United States
About Jacqui C.

Jacqui Chew is an award-winning marketing and business executive with more than two decades of experience delivering creative, data-driven strategies for venture-backed, high-growth companies. She is a proven positioning expert, brand builder and innovation thought-leader with P/L experience.In 2006, Jacqui founded the first fractional CMO consultancy in the Southeast focused on high-growth, venture-backed companies. Primary client projects: positioning, messaging, customer journey mapping, marketing plan development and marketing and sales alignment. The company led the launch of more than two dozen companies/products and contributed to $100+m in funds raised. Taking a hiatus from iFusion, Jacqui served as CMO at various high-growth tech startups, adding revenue responsibilities along the way. As CMO of Liquid, a global payments platform for agile businesses she was responsible for driving top line growth, brand management and sales enablement. As senior vice president of marketing at Avertium, a market leading cybersec firm, she spearheaded the company’s successful repositioning, messaging and rebranding and, its CRM/marketing automation platform integration. During her tenure, the firm was awarded prestigious “partner of the year” and other industry awards for excellence. She also worked cross functionally to support the acquisition of a fourth company during this period.As CMO-in-residence at the Advanced Technology Development Center at Georgia Tech (ATDC), a globally ranked business incubator, she worked with the 170+ companies to develop their go-to-market and product strategy. During her tenure, she also developed and taught the incubator’s first strategic marketing curriculum.A creative problem solver and convener, Jacqui believes in the potential for ideas to change the world. As licensee of TEDxAtlanta, one of the largest TED affiliates in the region, she galvanizes a team of volunteers to produce the annual TEDxAtlanta show. Under her leadership, tickets for nine of the 11 sold out weeks before. This must attend event has become the platform for tomorrow’s leaders playing host to renowned bioethicist Paul Root Wolpe, hunger eradication entrepreneur Jasmine Crowe and Ryan Gravel, the “father” of the Atlanta Beltline.Finally, Jacqui previously served in executive marketing roles at PeopleSoft (acq by Oracle), Stonesoft (acq by McAfee now Intel), Silverpop(acq by IBM) and worked, on the agency side, with IBM Global Services, The Weather Channel, KontrolFreek, MessageGears, Preparis, Venture Atlanta, EarthLink and eBay.

Jacqui C.'s Current Company Details
iFusion

Ifusion

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Managing Director and CMO
Atlanta, GA, US
Employees:
4
Jacqui C. Work Experience Details
  • Ifusion
    Managing Director And Cmo
    Ifusion
    Atlanta, Ga, Us
  • Ifusion
    Managing Director / Cmo
    Ifusion Oct 2006 - Present
    Atlanta, Ga, Us
    Building on iFusion managing director Jacqui Chew's 12 years of successfully coaching dozens of STEAM experts for the TEDx stage, hundreds of tech founders on their investor pitch and C-level executives for media interviews, iFusion is now offering speaker coaching and media production - podcast, video series, etc. - services designed exclusively for founders and STEAM executives. These services complement existing fractional CMO consulting and program implementation services spanning strategic messaging, brand narrative design, digital content development, video and podcasting production, and social media management.A practitioner of the remote team model since 2011, our collective of subject matter experts are well-versed in providing outcomes wherever clients are based. Clients included: Nanolumens, KontrolFreek, MessageGears, Preparis, Gimme Vending, Invistics, Venture Atlanta and ThePort.
  • F&I Sentinel
    Chief Marketing Officer
    F&I Sentinel Oct 2023 - Present
    Tallahassee, Florida, Us
  • Tedxatlanta
    President / Licensee
    Tedxatlanta Jan 2018 - Present
    Atlanta, Ga, Us
    After leading TEDxPeachtree over a five year period, where attendance grew from 200 to 700+, I successfully collaborated with the previous organizer of TEDxAtlanta to merge the two organizations together to become the new TEDxAtlanta.As TEDxAtlanta's licensee and organizer, I set the vision and mission for TEDxAtlanta and lead a core team of 20 year-round. The first TEDxAtlanta organized under the merged team enjoyed record attendance. Tickets for TEDxAtlanta 2019 was sold out, attracted more than 1,000 attendees with a waitlist.
  • Techstars
    Startup Mentor
    Techstars Jan 2022 - Present
    New York City, New York, Us
  • Innovatl
    Steering Committee Member
    Innovatl Jan 2023 - Present
  • Georgia Tech Create-X
    Startup Mentor
    Georgia Tech Create-X May 2023 - Present
    Atlanta, Ga, Us
  • Givt
    Advisor
    Givt Jun 2022 - Present
    Lelystad, Flevoland, Nl
  • Pavilion
    Executive Member
    Pavilion Mar 2020 - Mar 2023
    New York, Ny, Us
    Revenue Growth Architecture School Graduate (July 2021). Learned the key skills, strategies, and scientific models needed to be a revenue growth architect, including the principles of recurring revenue, the GTM operating model, the SPICED methodology, identifying moments that matter, and more.Pavilion is a private, invitation-only community of sales and marketing executives at growth-focused companies.
  • Liquid (Goliquid.Io)
    Advisor
    Liquid (Goliquid.Io) Apr 2022 - Jul 2022
    Los Angeles, California, Us
  • Liquid (Goliquid.Io)
    Vp Of Sales And Marketing
    Liquid (Goliquid.Io) Sep 2021 - Mar 2022
    Los Angeles, California, Us
    Reporting to the CEO, I was responsible for developing the GTM including pricing and revenue architecture as well as establishing positioning, messaging and demand generation programs.
  • Liquid (Goliquid.Io)
    Fractional Cmo
    Liquid (Goliquid.Io) Jul 2021 - Sep 2021
    Los Angeles, California, Us
  • Avertium
    Svp Of Marketing
    Avertium Nov 2019 - Feb 2021
    Knoxville, Tennessee, Us
    As head of marketing, I oversee all direct and channel marketing activities at Avertium including digital, events, web, social media, thought leadership, PR, industry awards and the martech stack. Avertium was forged out of three leading cybersecurity service companies with a unique perspective on the security landscape. These firms were already providing enterprise level of service in their local regions and joining made these capabilities available nationwide. In 2019, Terra Verde, TruShield, and Sword & Shield came together to create the foundation for this new nationwide service: Avertium. Now one of the largest providers serving the mid to large enterprise market, Avertium is changing the cybersecurity landscape. Our show-no-weakness approach brings more rigor, more relevance, and more responsiveness to more than 1,200 organizations across industries ranging from financial services and manufacturing to technology and healthcare.Avertium. Show no weakness.
  • Avertium
    Interim Head Of Marketing
    Avertium Apr 2019 - Oct 2019
    Knoxville, Tennessee, Us
  • Atdc
    Startup Catalyst, Cmo-In-Residence
    Atdc May 2016 - Oct 2019
    Atlanta, Ga, Us
    As startup catalyst and CMO-in-residence at the state of Georgia's technology incubator ATDC, I am responsible for:1. The success of startups in my portfolio from prototype to product/market fit including the raising of a seed round of funding as appropriate.2. Serving as strategic marketing counsel for the 170+ companies in ATDC's portfolio. 3. Developing core and advanced marketing content and programming to ensure founders have a working knowledge of the marketing function. Over the course of two years, I have helped companies: - Increase ARR 70%-100% - Develop messaging and positioning that showcase the company's unique selling proposition - Identify profitable customer segments beyond the initial pool of beta customers - Refine pricing and go-to-market strategy in order to achieve product/market fit and acquire customers at a faster pace - Develop appropriate job descriptions and RFPs that identify and source the right marketing talent and marketing service providers, respectively. - Educate and mentor junior marketers from portfolio companies.
  • Atdc
    Mentor
    Atdc Jan 2010 - Apr 2016
    Atlanta, Ga, Us
  • C3 Security Inc. - (Acquired)
    Advisory Board Member
    C3 Security Inc. - (Acquired) Mar 2017 - Feb 2019
    Atlanta, Georgia, Us
  • Venture Atlanta Conference
    Editorial Director
    Venture Atlanta Conference Apr 2011 - Jan 2017
    Atlanta, Georgia, Us
    Responsible for setting editorial tone and direction Venture Atlanta's publications across digital channels including email, Twitter, newsletter and blog.
  • Gimme Vending
    Interim Vp Of Sales And Marketing
    Gimme Vending Oct 2015 - Jul 2016
    Norcross, Georgia, Us
    Led marketing and business development strategy. Achievements:Secured key channel partnership and established sales process. Gimme received industry recognition for product innovation.
  • Beyondmvp
    Editor In Chief, Publisher
    Beyondmvp Jul 2014 - May 2016
    News, analysis and lifestyle features of startups and tech in the South
  • Stonesoft Network Security Acq By Mcafee
    Vp Of Marketing, Americas
    Stonesoft Network Security Acq By Mcafee Jul 2005 - Oct 2006
    Responsible for executing marketing and sales support programs in USA, Canada and Latin America.
  • Corecard Software, Inc.
    Vp Of Global Marketing & Sales
    Corecard Software, Inc. Mar 2002 - Jul 2005
    Norcross, Ga, Us
    Led marketing and sales efforts globally. Initiated and managed channel relationships with HP, Intel and Microsoft in Asia.
  • Oracle
    Regional Marketing Manager
    Oracle 2001 - 2002
    Austin, Texas, Us
    Spearheaded marketing and lead generation initiatives for $100M regional business unit spanning 16 states. Directed a team of 7 across 3 states and collaborated with sales leadership to develop an effective lead qualification and passing process as well as region-specific activities to accelerate time to revenue.
  • Ibm
    Vp Marketing
    Ibm 2000 - 2001
    Armonk, New York, Ny, Us
    First marketing lead and helped company successfully raise $30M in venture funding in the summer of 2000. Led cross-functional team to rebrand the company from Activegrams to Avienda and finally to Silverpop.
  • Mslgroup
    Dir Of Media Relations/Account Supervisor
    Mslgroup 1997 - 2000
    Paris, Fr
    Day-to-day management of client accounts spanning $250,000 - $2M in annual billings. Developed strategic media relations training curriculum for junior account executives. A media strategy development resource for the company's global network.

Jacqui C. Skills

Leadership Direct Marketing E Commerce Social Media Strategic Partnerships B2b Online Marketing Brand Development Digital Strategy Sales B2b2c Event Planning Start Ups Mobile Marketing Blogging Digital Media Business Development Content Marketing Partnership Marketing Competitive Analysis Digital Marketing B2b Marketing Integrated Marketing Lead Generation Fundraising Seo Interactive Marketing New Media Inbound Lead Generation Online Advertising Content Strategy Entrepreneurship Marketing Social Networking Customer Lifecycle Management Go To Market Strategy Enterprise Software Social Media Marketing Sem Email Marketing Business Strategy Saas Sales And Marketing Alignment Management Product Launch Public Relations Marketing Communications Brand Management Multi Channel Campaign Management Social Media Measurement

Jacqui C. Education Details

  • University Of Hawaii At Manoa
    University Of Hawaii At Manoa
    Bachelor'S Degree

Frequently Asked Questions about Jacqui C.

What company does Jacqui C. work for?

Jacqui C. works for Ifusion

What is Jacqui C.'s role at the current company?

Jacqui C.'s current role is Managing Director and CMO.

What is Jacqui C.'s email address?

Jacqui C.'s email address is ja****@****com.com

What is Jacqui C.'s direct phone number?

Jacqui C.'s direct phone number is +140496*****

What schools did Jacqui C. attend?

Jacqui C. attended University Of Hawaii At Manoa.

What skills is Jacqui C. known for?

Jacqui C. has skills like Leadership, Direct Marketing, E Commerce, Social Media, Strategic Partnerships, B2b, Online Marketing, Brand Development, Digital Strategy, Sales, B2b2c, Event Planning.

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