Jacquie Burnside Email and Phone Number

Destination North Coast is one of six new and professional regional tourism entities that have been established to drive the growth of the visitor economy in Regional NSW. Based in Lismore, as the lead agency, Destination North Coast oversees tourism development and management in the region from Mid-Coast to Tweed Heads including Lord Howe Island. As the third largest tourism destination in the country (based on domestic visitor nights YE June 2017) - the North Coast of NSW is an important contributor to the State Government’s goal of doubling overnight visitor expenditure by the year 2020. Key Responsibilities• Industry and Business Development• Product Development• Industry Engagement and Relationship Management• Industry Education and Training• Operational and Financial Management for Business Development Programs• Communications Management

Coral Expeditions is Australia’s pioneering cruise line. Coral Expeditions operates small ship expedition cruises on the Great Barrier Reef and in the Kimberley, Cape York & Arnhem Land, Tasmania, Papua New Guinea, West Papua and South East Asia. Key Responsibilities• Overall responsibility for revenue generation and sales maximisation strategies• Develop innovative approaches to global marketing and distribution• Effectively manage external 3rd party service relationships (Graphic Design, PR/Media Management, Media Buying Agency etc) and assume ultimate guardianship of Coral Expeditions brand• Overall budgetary responsibility for Sales and Marketing Department• Develop industry and business partnerships in support of Coral Expeditions growth strategy • Manage Loyalty Club and Coral Expeditions community of past travellers• Lead domestic sales team, international sales representation and reservations department

The Intrepid Group is the world’s largest provider of adventure travel experiences, carrying over 250,000 passengers a year. The portfolio of travel brands that make up the Intrepid Group collectively offer over 1,000 itineraries on every continent, catering for all ages, budgets and appetites for adventure.Key Responsibilities• Establish and drive strategic direction for the Emerging Markets with a particular emphasis on China, India and Brazil• Develop and implement Emerging Markets business strategy• Accountable for building and delivery of divisional budget• Maximise sales; manage regional profitability and growth• Develop trade and business partnerships and manage external stakeholder relationships• Position the Intrepid Group brands and product as the competitive choice• Assess resource needs and build team accordingly

Adventure Tours Australia is an award winning Travel Company. Key Responsibilities• Provide leadership enabling the company to attain its agreed Core Purpose and Vision • Perform full P&L and general management responsibilities• Develop and implement company business strategy • Manage company profitability, consolidation and growth• Develop and implement marketing strategy• Assume overall responsibility for matters of governance, building external relationships, managing stakeholders and promoting company values and culture • Build, guide and lead employees to be engaged and high performing individuals and team members• Effectively manage key senior managers; Finance Manager, IT Manager, Marketing Manager, Global Sales Manager, Product Manager and Inside Sales/Customer Service Manager

Intrepid Connections - A Join Venture between APT and Intrepid Travel and operator of Australian and New Zealand small group adventure tours.Key Responsibilities• Manage development and implementation of business strategy• Oversee company profitability and financial goals• Develop and implement sales and marketing strategy• Marketing campaign management• Management of tour operations; product monitoring and development• Manage and develop Connections team and align with Intrepid culture

Intrepid Connections - A Join Venture between APT and Intrepid Travel and operator of Australian and New Zealand small group adventure tours.Key Responsibilities• Manage development and implementation of business strategy• Oversee company profitability and financial goals• Develop and implement sales and marketing strategy• Marketing campaign management• Management of tour operations; product monitoring and development• Manage and develop Connections team and align with Intrepid culture

The Travel Lab - The R and D Division of Intrepid TravelKey Responsibilities• Research, test and trial new products. Monitor potential for Intrepid Travel• Research new markets with potential for Intrepid Travel e.g. membership-based organisations• Achieve growth in sales of Travel Lab product• Develop and manager corporate partnership strategy• Build, optimise and manage The Travel Lab website and content

Set up Intrepid Travel's Sales & Marketing office in the United States and Canada and establish brand presence. Develop and build business and trade and consumer relationships.Key Responsibilities• Appointed to set up and lead new business unit and establish brand presence in North America• Achieve strong sales and targeted growth and manage distribution• Implement and manage B2B and B2C marketing campaigns • Forecast sales targets and plan marketing budgets• Develop new business and secure new partner contracts• Customer service management and complaint handling