Applying 20 years of media advertising experience and idea generation in a collaborative one-on-one partnership with independent publishers.The goal is to increase advertising revenue with organic growth of current advertisers and by building new media partnerships via the alignment of existing relationships in the industry,as well as, by developing new strategic points of contact.

Brand development and advertising sales for Flavours 360 including print, digital and live activation.Bringing brands to life and engaging consumers via custom content and an integrated media platform in Flavours Magazine and on www.flavoursworld.ca.Working with CPG branded suppliers at executing a 360 media platform with the food services channel by leveraging the YFM-distributor partnership and www.yfmonline.ca.

Senior Sales Representative selling national advertising in B2B and Consumer magazines.New Business Development-working to facilitate corporate advertising plans for 16 Dovetail B2B/professional magazinesProject Manager-day to day liaison with consumer magazine client as well as responsible for managing and spearheading sales and marketing initiatives.

Cultivated significant new business opportunities with Kraft Canada, Unilever, McCormicks, Bulova, Rogers Wireless, Korean Airlines,Campbells, LCBO and major wine/spirit distributors including Charton Hobbs, Diageo, Treasury Wine Group and Authentic Wines & Spirits for their respective brand portfolios.Developed database initiatives to include targeted e-blasts, direct mail programs, sampling opportunities and custom publishing content.Spearheaded marketing initiatives such as media… Show more Cultivated significant new business opportunities with Kraft Canada, Unilever, McCormicks, Bulova, Rogers Wireless, Korean Airlines,Campbells, LCBO and major wine/spirit distributors including Charton Hobbs, Diageo, Treasury Wine Group and Authentic Wines & Spirits for their respective brand portfolios.Developed database initiatives to include targeted e-blasts, direct mail programs, sampling opportunities and custom publishing content.Spearheaded marketing initiatives such as media kits and promotional marketing materials.Initiated sales program to include and incorporate larger corporate buys across all Dovetail publications.Nurture strong agency and non-agency relationships by providing excellent client service.Project Manager for Bio/LAB Business Magazines with duties including: liaise with marketing department to discuss and implement marketing initiatives; ensure sales reps follow through on prospects from competitive publications; evaluate and highlight potential advertising revenue; coordinate and chair bi-weekly sales meetings; report to President with bi-weekly status updates. Show less

Planned and assisted in new business development strategies.Negotiated contracts and ensured proper management of client accounts.Accountable for achieving overall sales objectives through new business acquisition, organic growth, and client retention within the healthcare stakeholder sector.Generated company awareness through strategic alliances with healthcare PR/Marketing firms and non-competitive adherence organizations.Organized weekly sales meetings and liaise with… Show more Planned and assisted in new business development strategies.Negotiated contracts and ensured proper management of client accounts.Accountable for achieving overall sales objectives through new business acquisition, organic growth, and client retention within the healthcare stakeholder sector.Generated company awareness through strategic alliances with healthcare PR/Marketing firms and non-competitive adherence organizations.Organized weekly sales meetings and liaise with marketing consulting firm.AchievementsIncreased pipeline from 15 key accounts to 100+Developed corporate re-branding strategy and marketing materialsDeveloped and manage monthly e-newsletter Show less

Managed and developed vertical markets of National Accounts for Eye Weekly in the condominium, pharmaceutical, financial, personal care and packaged goods sectorsDeveloped national advertising strategies both in paper and onlineCompleted internal and external requests in a timely and professional mannerMaintained pro-active dialogue with internal departments in order to fulfill service commitments to clienteleAchievementsSigned first frequency contract for a condo… Show more Managed and developed vertical markets of National Accounts for Eye Weekly in the condominium, pharmaceutical, financial, personal care and packaged goods sectorsDeveloped national advertising strategies both in paper and onlineCompleted internal and external requests in a timely and professional mannerMaintained pro-active dialogue with internal departments in order to fulfill service commitments to clienteleAchievementsSigned first frequency contract for a condo developerRealized and exceeded revenue targets on a consistent basis for durationDeveloped and/or continued relationships with many of Eye Weekly's key accounts Show less

Managed and developed national accounts advertising via advertising agencies and client direct for the Xtra group of papers - Toronto, Vancouver, OttawaWorked closely with the Marketing and Promotions departments to develop and enhance the image, and increase awareness, of the publicationsActively managed and mentored a team of sales representatives AchievementsConsistently achieved revenue targets during tenure with Pink Triangle PressIncreased national account… Show more Managed and developed national accounts advertising via advertising agencies and client direct for the Xtra group of papers - Toronto, Vancouver, OttawaWorked closely with the Marketing and Promotions departments to develop and enhance the image, and increase awareness, of the publicationsActively managed and mentored a team of sales representatives AchievementsConsistently achieved revenue targets during tenure with Pink Triangle PressIncreased national account advertising revenue 300% to $685,000 in 2006Successfully mentored and motivated retail sales repsCultivated exceptional strategic relationships with key accounts both client direct and via agenciesFacilitated Ipsos-Reid Readership Survey in 2004Recognized twice for outstanding sales achievements Show less

to investigate and analyze the US territory for unsolicited advertising revenue for Lab Business and Bio Business magazinesIntroduced and created awareness of the magazines in US marketAchievementsInstrumental in the recommendation of ideas and process for change in improving circulation, demographic research, promotions, sales and editorial contentConfirmed revenues generated in the US and Canada were in line with expectations

Spearheaded internal brand group support through clearly defined CRM initiativesDeveloped brand advertising strategies as it related to seasonality and editorial contentFacilitated effective communication between the client and Redwood editorial, creative and production departmentsEvaluated organic growth opportunities AchievementsConsistently achieved or exceed sales quotas Developed an interactive cross promotion between Weber Barbeque and Kraft Parmesan… Show more Spearheaded internal brand group support through clearly defined CRM initiativesDeveloped brand advertising strategies as it related to seasonality and editorial contentFacilitated effective communication between the client and Redwood editorial, creative and production departmentsEvaluated organic growth opportunities AchievementsConsistently achieved or exceed sales quotas Developed an interactive cross promotion between Weber Barbeque and Kraft Parmesan CheeseAssisted in the development and implementation of a CRM brand launch for Boca BurgersCoordinated a blended advertising and CRM initiative between Dempsters and Kraft Show less

Responsible for acquiring and developing third party national advertising via advertising agencies and client directDeveloped advertising sales plans for Sears vendors both in the magazine and onlineWorked with advertisers to develop and implement synergistic and complimentary CRM initiativesAchievementsSuccessfully exceeded launch issue advertising quota and revenue expectations-sold an intangible!Developed an instrumental component to Sears CRM strategy for… Show more Responsible for acquiring and developing third party national advertising via advertising agencies and client directDeveloped advertising sales plans for Sears vendors both in the magazine and onlineWorked with advertisers to develop and implement synergistic and complimentary CRM initiativesAchievementsSuccessfully exceeded launch issue advertising quota and revenue expectations-sold an intangible!Developed an instrumental component to Sears CRM strategy for member recruitment with the orchestration of a Mazda MPV mini-van give away via advertising in the launch issue and national in-store promotionAlways exceeded sales quotas and revenues Show less

Managed and developed national accounts advertising via advertising agencies and client direct for Your Office and Canadian Retailer MagazinesActively prospected, targeted and secured new businessMaintained and grew senior level Dovetail client relationshipsDeveloped fully integrated advertising campaigns for clients via print, online and outsertsAcquired national sponsors for annual industry specific conferences, events and dinners (as per the industry the magazine… Show more Managed and developed national accounts advertising via advertising agencies and client direct for Your Office and Canadian Retailer MagazinesActively prospected, targeted and secured new businessMaintained and grew senior level Dovetail client relationshipsDeveloped fully integrated advertising campaigns for clients via print, online and outsertsAcquired national sponsors for annual industry specific conferences, events and dinners (as per the industry the magazine served)Empowered and mentored junior sales teamAchievementsIncreased advertising territory revenue from $350,000 to $1.2 million in 2000First account manager to sign IBM Canada into an annual contractMoved existing business into mature business through 20% annual organic growth on key accounts Show less

Developed local retail and national account strategic advertising campaigns for CKSY-FM 95Worked closely with the Promotions department to increase awareness of the station AchievementsExceeded sales quotas and annual revenue expectationsTook a non-existent territory to a burgeoning revenue source in 18 months