Jacqueline (Jacquie) Gierl Nelson, M.A. Email & Phone Number

Bowling Green, Ohio, United States

BGSU

Oversee all marketing and public relations efforts for The Division of Student Affairs, New Student Orientation, and the Division of Diversity and Belonging

Bowling Green, Ohio, United States

• Managed SWOT analysis, rebrand of organization, including web site, graphic standards, direct mail, print, online and on-air billboards, event planning and execution.
• Developed and execute marketing communications strategies, tactics and deliverables including, direct mail, print and internet advertising, packaging, publicity, merchandising, branding and promotions as well as market.
• Producer for local television show, Scenic Stops which included arrangement of all aspects of pre-production such as segment research, planning and coordination, episode co-script writing, editing, shot preparation and.
• Social media marketing, including Facebook fan page development, daily oversight, ad placement and special promotions.
• Support all local productions including set direction, art direction, and overall strategic plan.
• Write and manage grants applicable to the overall strategic direction of the station.

Greater Minneapolis-St. Paul Area

• Developed, coordinated, and served as the on-site sales representative for annual trade show/event schedule
• Created, developed and designed monthly e-newsletter
• Social media marketing, including Facebook fan page development and oversight, as well as Google analytics
• Developed a creative, one-of-a-kind corporate, realtor and builder program designed to garner qualified lead generation
• Member referral program implementation at all active member touch points
• Trade show floor sales representative

Greater Minneapolis-St. Paul Area

• Responsible for all media planning, buying, reconciliation and joint marketing ventures for all agency clients requesting media services (about 50 percent of client base).
• Developed multi-faceted marketing and communications plans, including direct mail, print and internet advertising, broadcast, out-of-home, packaging, publicity, merchandising, branding and promotions.
• Served as senior project manager for 80 percent of agency clients.
• Supervised internal and external staff: designers, copywriters and web developers. Conducted strategic and creative planning; market research and competitive analysis for clients from project kick-off to conclusion..

Longmont, CO

• Developed and executed marketing communications strategies, tactics and deliverables including, direct mail, print and internet advertising, packaging, publicity, merchandising, branding and promotions as well as.
• Managed strategic and creative planning for business-to-business and business-to-consumer audiences.
• Business development – Secured agency’s largest client in its 15-year history, one of the largest builders in Colorado at the time (Melody Homes, since bought out by DR Horton). Account garnered more than $300,000 in.
• Managed and established vendor alliances working with hundreds of vendors across all media venues, including print and fulfillment vendors.
• Developed joint marketing ventures/partnership marketing opportunities for agency clients. One example was the design, copy, and control of a new home publication to showcase top new builders in Colorado, and the.

Logan, Utah

• Wrote copy for all mediums and audiences: press releases, advertising copy, media and collateral materials.
• Business development experience including establishing and managing vendor alliances.
• Managed marketing for $7.5 million athletic club, supervising a staff of 12 - 15 full-time employees.
• Planned and implemented all special events.
• Developed and implemented comprehensive public relations plans; cultivated beneficial relationships with media, community, governmental and university audiences.
• Managed $200K annual budget with an unlimited launch budget (6-months prior to and including Grand Opening week-long events with a budget of $300K).

New Concord, Ohio

• Directed all media relations for Muskingum College Department of Athletics.
• Oversaw production and advertising sales for media guides and game-day programs.
• Developed and coordinated all special events including award-winning 100th Year of Muskingum Football Celebration.
• Hired, trained and supervised a staff of 13 part-time employees.
• Oversaw annual budget of $100K.
• Served as Vice President, Ohio Athletic Conference Sports Information Directors for two years.

Masters Of Strategic Communications

Bachelor Of Liberal Arts, English & Philosophy

High School

Education record