Skilled developer of strategic communications that align cutting-edge creative direction with comprehensive communication plans that drive results. Marketing Campaign Management• Developed and executed marketing communications strategies, tactics, and deliverables within the BGSU Division of Student Affairs and Division of Diversity• Managed $7.5 million marketing campaign for an athletic club• Conducted strategic and creative planning, market research, and competitive analysis for clients from project kickoff to conclusionBrand Strategy• Worked with clients/brands including: Pentax Optics, Hain Celestial Seasonings, Orange Glo, Melody Homes/DR Horton, Big-O-Tires, City of St. Paul, Winmark • Increased brand awareness by 50% for key credit union clients resulting in a 20% membership increase over a 12-month campaignBusiness Development• Wrote and managed grant applications on multiple occasions across several industries• Secured agency’s largest client in its 15-year history, which garnered more than $300K in AGIEvent Management • Oversaw grand opening events for BGSU Student Recreation Center focused on students, campus community, and local community• Managed groundbreaking event for $38 million Greek Housing Project at BGSU• Led weeklong grand opening events for Sports Academy and Racquet Club. Creative Development & Implementation• Collaborated with and managed graphic designers, photographers, web developers, videographers, writers, and other creative teams on large- and small-scale campaigns • Provided content and copywriting for advertisements, posters, press releases, promotional materials, websites, social media, and newslettersBudget Management• Provided oversight for media planning, buying, reconciliation and joint marketing ventures for majority of client base• Managed $200K annual budget and unlimited launch budget for sports academyLeadership Experiences• Recruited, hired, and managed a junior agency-style team for graphic design, web development, and project management• Supervised and grew a staff of 12 to 15 full-time employees• Managed internal and external staff including media buyers, talent agency team, web developers, copywriters, and photographers• Bowling Green Leadership Institute, Graduate • Bowling Green State University, JAQ Grader, Office of Human Resources• Bowling Green State University, Administrative Staff Council (3 years, 1-term)EDUCATIONMA, Strategic CommunicationsBowling Green State UniversityBLS, Concentration in English and PhilosophyBowling Green State University