-Manage core product group for the largest national marketer of legal services-Responsible for generating qualified leads for a network of nationwide law firms with an annual media budget of over $20M-Develop cross-channel product messaging, branding and media placement strategies-Manage creative development across Digital, Broadcast, Mobile, Email, Direct Mail and Print campaigns-Manage cross-functional integration between Marketing and Operations teams to ensure campaign tracking is in place and reporting needs are met-Analyze and report on performance metrics using Salesforce, Google Analytics and IBM Cognos Analytics -Owner of consumer research studies: manage project execution, reporting and application of learnings -Participate in client-facing campaign performance and strategy meetings-Manage Assistant and Associate Product Manager roles*Proficient in Emma, Constant Contact and Mail Chimp email marketing platforms

2011 recipient of 'Sokolove Star' award, in recognition of exceptional performance.-Responsible for reporting and analysis of weekly, monthly and quarterly campaign performance-Wrote/edited and reviewed content for Sokolove Law web properties, paid search and broadcast television advertisements-Managed external vendor relationships for Direct Mail, Email and Print marketing initiatives -Participated in off-site grassroots marketing efforts including tradeshows and legal conferences

-Responsible for the creation of various product briefs and internal process documentation-Assisted Product Managers with campaign reporting and client presentation needs-Prepared legal filing paperwork for all TV, Radio, Direct Mail and Print advertisements to ensure compliance with state specific advertising guidelines-Assisted in the creation and publication of Sokolove Law Graphic Standards and Brand Identification materials

-Originated new business by means of market research and cold calling, use of social media, email marketing campaigns, and online advertising-Conducted market research and competitive analysis for national and international healthcare, biotech and legal markets to determine hiring trends, most active practice areas and financial standings

-Provided strategic planning and project coordination to develop client marketing strategies by leveraging technology, design and business development skills-Led copywriting efforts to develop new company marketing materials including, brochures, sales datasheets, case studies, and web content

-Two-time recipient of Account Manager Award of Excellence – 1st and 2nd Quarter 2008 (companywide performance recognition, based on consulting services, sales, account growth and billing records)-Awarded ownership of the PRIDE (Premium Recognition Incentive Division for Employees) which included responsibilities such as overseeing production, sales and execution of all collateral utilized for direct marketing campaigns, networking events and referral programs-Facilitated tactical and strategic communications efforts for the marketing demands of a blue chip client roster in the areas of Education, Finance, Energy & Technology, Healthcare and Professional Services