Search And Online Marketing Specialist, Marketing Manager
Madison, Wi, Us
The main purpose of my appointment at Netconcepts was to develop the natural search consulting practice and to lead the team with consulting assignments with clients in United States, United Kingdom, Australia and New Zealand. I managed a team of 5 to 6 SEO and Paid Search consultants and analysts. A sample of clients were Discovery Channel, Budget Truck, Northern Tool, HSN.com, REI, Figleaves.com, Mr and Mrs Smith, Realestate.co.nz, House of Travel, University of Auckland, Vodafone New Zealand, Microsoft New Zealand, AA (Automobile Association) and Bayleys Real Estate. We were responsible for the creation and delivery of the consulting and search management product which included SEO Audits, Online Marketing Plans, SEO Training, Monthly SEO Deliverables and Paid Search Advertising Management. I supported the Netconcepts sales channel with development of product material, proposal templates and pre-sales activity with prospective clients. In addition, I established a team of contract content optimizers to provide writing services on the GravityStream platform to increase the visibility of Fortune 500 companies’ websites within search engines. During my 3rd year within the company I was responsible for the marketing of the Netconcepts brand in New Zealand. This included speaking engagements, PR management, website, blog and paid search management and tradeshows.