Jacqui Mackenzie Email & Phone Number

Oak Brook, Il

Lead global social strategy for world's largest community service organizationRun all @lionsclubs social channels from end to end, with daily responsibilities including campaign planning, content sourcing and curation, writing and editing, scheduling posts, social monitoring, engagement, and reportingCreated and support multiple Facebook communities totaling over 50,000 global membersDevelop social media training, guides, and brand kits to members, promoting use of social media to recruit new members and increase impact at local club levelPlan and execute live social media coverage for annual five-day international convention

Oak Brook, Illinois

Managed content and analytics for LCI's main website in 11 official languagesServed as liaison between internal staff and external web developersManaged LCI global social media operations, including strategy, content creation, distribution, community engagement, and analyticsManaged social media coverage for international events, from promotion and planning to live posting and engagement onsite

Oak Brook, Il

Managed content and strategy for lionsclubs.org—wrote, edited and published web pages designed to raise brand awareness, promote global causes, and provide resources to membersServed as liaison between content coordinators and web developers, collaborating to implement page updates while maintaining best practicesSupported complete redesign of lionsclubs.org, conducting web audit of 30,000+ pages, files and assets in 11 languages, rebuilding content architecture, and updating content

Oak Brook, Il

Oversaw team of writers and content specialists for prompt execution and publication of SEO content, including blog posts, press releases, and web articlesWrote and edited SEO content for clarity, style, tone, and grammarWorked closely with clients to ensure client message and brand were conveyed clearly through all content marketing outlets

Generated leads for clients through content marketing, developing copy for websites, press releases, articles, blog posts, e-mail blasts, PPC campaigns, and social mediaOptimized web content with highly-analyzed keywords and SEO strategies for top-ranking search resultsCommunicated closely with content managers, SEO specialists, project managers, and designers to exceed client expectations and deliver outstanding results

Trained and managed freelance writers, in-house editors and interns in development and editorial production of more than 1,000 informational Web articles Researched, wrote, and edited original Web content and meta descriptions on topics including travel, cooking and finance, with strong focus on SEO/SEMUsed CMS to edit content, upload images, create image captions and meta keywords, and publish articles for the WebContributed to large-scale search engine marketing (SEM) project by creating campaigns and ad groups for a taxonomy of more than 1 million targeted keywords