Green Economy plays a leading role in championing and supporting the businesses who make a sustainable, net zero economy possible.The transition to net zero in the UK is expected to create a £230 billion market for green technologies and services by 2030. We are advocating for this UK supply chain and improving access to local installers and providers so that this opportunity can be shared equitably with businesses of all sizes across the country.Green Economy is the result of more than a decade of listening and learning about the sector’s needs. Our expert team is made up of chartered environmentalists and specialist consultants with over 40 years combined experience supporting green technologies and services businesses. We started life in Greater Manchester, where we nurtured a thriving green tech sector that is now the strongest outside of London. Now we are national in focus and stand ready to support every business helping to create a true green economy.

I led the GC communications team to position GC as a leading ethical service provider. Managing a team of executives, and multiple third party providers I was responsible for delivering campaigns that supported strategic objectives across service provision, business development and internal communications. I was responsible for coordinating media and stakeholder communications, and developing key messaging and narratives that delivered against the business plan. I managed the end-to-end communications campaign for the PROGRESS21 conference, leading a team of 15 to deliver a multi-channel campaign that included stakeholder engagement, media relations, and direct marketing. Key achievements: Delivery of a communications campaign which reached 4 million users 329% above targetManagement of stakeholder engagement campaign which ensured consistency in messaging across local government, policy bodies and business representative organisations

From 2020, I was seconded to The Growth Company to manage the Group’s COVID-19 emergency response, leading a team responsible for developing and distributing advice and guidance to SMEs impacted by national and local restrictions throughout the pandemic. I developed the Group’s communications plan, and the project won Best COVID response Campaign at the CIPR PRide Awards in 2021. I shaped messaging and narrative and pivoted across delivery streams to respond to critical priorities. I established relationships across Group, and with other stakeholders in GMCA, GMLEP and TFGM, and was able to draw upon an extensive network to identify, onboard and prepare spokespeople to support communications activity. I took an active role in the GC marketing team, supporting other business units and colleagues in the creation and distribution of communications, and mentored colleagues to help manage their work priorities in what has been an unusual and difficult time.

I developed a communications strategy and content plan for the Hub’s newly formed Manufacturing Service. I procured suppliers and project managed the development of two microsites and an online network, as well as a resource library including case studies, technical factsheets, blogs, insight papers and sector news. I wrote and edited copy and content for the website, social media and the monthly newsletter, whilst developing and delivering marketing campaigns designed to support client acquisition and promotion of the fully funded support with is available for SMEs in the sector.

This position gave me the opportunity to hone my skills as a marketing and communications professional within a vibrant corporate environment. I enjoyed creativity across a range of marketing outputs, delivering planned projects to tight deadlines, whilst also responding to the needs of the business and external priorities.Using a range of channels including social media, PR, advertising and online, I engaged different audiences through written and visual marketing. Working with board members and the wider business I shaped our message in line with corporate and individual objectives whilst engaging team members to support delivery of the communications strategy.I built strong relationships with external stakeholders to maximise reach and performance of our online presence, leading on monitoring and reporting to ensure return on investment. In addition I was involved in internal communications projects including successful applications to Great Places to Work and ISO 9001. Key achievementsIncrease in PR exposure by 50% over six months whilst building relationships with high-profile contacts including Manchester Evening News and the Huffington PostImplementation of an induction programme for the marketing team enabling individuals to perform efficiently as well as providing a clear training and handover processHelping to shape and deliver a robust communications strategy.

I was responsible for delivering events to support business development and promote the co-operative business model. I also was a key member of the working group to deliver the United Nation’s International Year of the Co-operatives core event ‘Co-operatives United’, which attracted over 10,000 visitors to Manchester Central. My role included management of the operations and logistics for build, live event and breakdown, ensuring health and safety standards and venue expectations were adhered to, at the same time delivering a creative, dynamic and enjoyable delegate experience. I was responsible for exhibition sales and design and managed contractor and stakeholder relationships, as well as providing an overview of project status and budgets.I also managed a multi-channel marketing campaign, which included agreeing a targeted campaign for material dissemination and promotional activities, producing print materials and publications, writing press releases, working with local media to place adverts and editorial to ensure the best ROI. I delivered a full social media campaign, wrote blogs and developed compelling website content. I was also responsible for conducting post event evaluation to ensure the aims of the projects were met.

I was responsible for large-scale event projects (up to 2,000 delegates) including strategic planning, financial forecasting, event development, producing and delivering a marketing campaign, execution of the event and post event evaluation. I led and managed contract event services for third parties, liaising with all stakeholders to ensure professional service and quality delivery. In addition to event management, I also led on a project to secure over 200 abstract submissions and delivered conference proceedings for a major geological summit, involving the development of an online submission system and publication of abstracts at the event.I developed event marketing plans and ensured delivery of quality, targeted marketing and event materials, as well as writing marketing copy, press releases and digital content. I delivered a full re-brand of our lead event, working with a designer to achieve a quality design and meeting client requirements. I oversaw contracts with suppliers and negotiated discounts and reductions to ensure team expenditure was reduced where possible. I managed a team of four, the annual budget with turnover of £1m which included forecasting and reporting, along with planning the yearly events and communications programme. I reported directly to the senior management team, and delivered events and projects for clients including Deloitte, Ashurst, DMG and Standard Chartered Bank, as well as managing contractors, designers and other third parties.In addition, I sat on the committee responsible for testing and launching the redesigned company website, produced website content and used Google Analytics to measure success.

Within a team producing over 40 events per year, I organised a number of events ranging from full day conferences to formal lunches, awards ceremonies and dinners for up to 1400 guests. My role included researching, developing and writing conference programmes, managing budgets and forecasting income, producing and implementing marketing strategies, negotiating contract deals, writing copy for direct marketing, adverts, websites, press releases and programmes, speaker liaison, contracting designers and printers for the production of all event materials, venue sourcing and liaison and coordinating events on the day.

As secretariat to four committees I was responsible for delivering an educational events programme for health practitioners. My responsibilities included administering these committees, comprehensively marketing the annual programme, securing sponsorship and delivering 30 commercially successful events each year.

I provided administrative support to a busy Communications Team, supporting the delivering of events and production of publications and print materials. I dealt with press enquiries, updated website content and was responsible for managing the company database.