Strategic and data-driven marketing specialist with a background in psychology and a track record of driving high-impact campaigns in digital, wellness, and tech-focused markets.In the last years, I’ve assisted startups and non-profits in turning around stagnant or declining online engagement metrics towards rapid growth. Results from successful strategies over 1-2 years on limited ad spend include:- Grew prospect email lists by 280% with a sustained 35%+ open rate- YouTube subscriptions increase by 150x and views increase 35x from 50,000 to 1.75M+- Instagram follower growth by 4x and a 160% increase in engagement- Website rebrand resulting in 2x web trafficI love projects that are pioneering new spaces, and have the challenge of designing campaigns for forward-thinking niches and emerging cultural phenomenon.
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Brand ManagerBarimelts®Florida, United States -
Wellness Marketing & Operations SpecialistMisfits Gaming Group Oct 2023 - Nov 2024Boca Raton, Florida, UsLed marketing and operations for wellness solutions alongside Chief Wellness Officer.- 280% email subscriber growth with a sustained 35%+ open rate- Designed cost-effective lead campaigns with lowest 15% industry CPL on Meta and Instagram ads- 68% increase in organic social traffic to website- Created go-to-market strategy and end-to-end funnels (social, email, web pages, ads, lead magnets) for new wellness products resulting in a 6x increase in workshop attendance -
Marketing ManagerSounder.Fm Dec 2021 - Mar 2023Led copywriting, creative, and advertising across Sounder’s channels (email, blog, IG, LinkedIn, X). - Grew LinkedIn following 110% and social engagement by 150% via content and podcast marketing- Managed copywriting, SEO, and creative team for website rebrand growing monthly traffic by 100%- Grew product blog traffic 70% with a focus on feature launches and updates- Managed PPC advertising (Meta, Google) towards growing subscription rates by 20% - Proposed use case for Sounder’s AI technology to restore equity to marginalized voices in audio advertising, leading to a new research partnership with Urban One.
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Digital Marketing SpecialistNu Deco Ensemble Feb 2020 - Sep 2021Miami, Florida, UsLead brand marketing with new positioning, social strategies, and PPC campaigns that resulted in 45K+ audience growth and 5M+ video views.- Managed brand marketing across socials, email, and ads with a focus on YouTube and Instagram. Results in one year included growing Youtube subscribers 150x, channel views by 35x reaching 1.75M views, and IG engagement by 160%. - Drove digital marketing strategy with routine data reports and presentations to staff and stakeholders. -
Digital Strategy ManagerOolite Arts Jun 2018 - Dec 2019Miami Beach, Fl, UsCreated digital marketing strategy across website, email, and socials, to increase local artist following, engagement, and event turnout.- Increased event attendance 3x reaching 450+ guests per local gallery launch- Grew email subscriber list 60%- Managed Oolite Arts’ content marketing, copywriting, and creative direction across platforms growing Instagram following 45% and garnering 1.2M+ views in one year - Created and presented analytic reports to team with multidisciplinary insights for strategic planning -
Social Media Account ExecutiveThe Workshop Collective Jan 2018 - Apr 2018Miami, Florida, Us- Developed brand launch proposals and quarterly decks with leadership team to define clients’ KPIs and strategic plans- Managed online advertising strategies to grow brand awareness, social media presence, email lists and restaurant reservations- Produced shot lists and managed contractors to create branded assets for client channels- Created analytics reports to iterate and optimize strategies across clients' socials and ads
Jacqueline O. Skills
Jacqueline O. Education Details
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Mount Holyoke CollegePsychology
Frequently Asked Questions about Jacqueline O.
What company does Jacqueline O. work for?
Jacqueline O. works for Barimelts®
What is Jacqueline O.'s role at the current company?
Jacqueline O.'s current role is Brand Manager.
What schools did Jacqueline O. attend?
Jacqueline O. attended Mount Holyoke College.
What skills is Jacqueline O. known for?
Jacqueline O. has skills like Social Media, Brand Development, Digital Strategy, Marketing Materials, Digital Media, Content Marketing, Digital Marketing, Advertising, Integrated Marketing, Social Marketing, Marketing, Marketing Campaign Design.
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