Jacqy Law Email & Phone Number

Austin, Texas, United States

Washington Dc

- Advised clients by providing relevant marketing and creative expertise to better understand their brand objectives and adapt their thinking and approach accordingly.- Spearheaded project briefs and orchestrated all client creative initiatives, including advertising campaigns, branding strategy, communications, and visual design efforts.- Headed and mentored a diverse, creative team of copywriters and graphic designers in a fast-paced, deadline-driven… Show more - Advised clients by providing relevant marketing and creative expertise to better understand their brand objectives and adapt their thinking and approach accordingly.- Spearheaded project briefs and orchestrated all client creative initiatives, including advertising campaigns, branding strategy, communications, and visual design efforts.- Headed and mentored a diverse, creative team of copywriters and graphic designers in a fast-paced, deadline-driven environment.- Fostered multiple agency accounts, including sales process, lead prospecting, scheduling pitch meetings, negotiating and closing.- Oversaw all work relating to agency marketing, establishing appropriate prioritization of projects, production and operations.- Served as liaison between clients and in-house creative. Show less

Washington D.C. Metro Area

- Set a benchmark for quality writing, strategic direction and content development in a multiple formats, ranging from glossy print, to web copy, to promotional and marketing collateral materials.- Headed and mentored a diverse creative team of writers, editors, photographers and social media coordinators in a fast-paced, deadline-driven environment.- Generated and implemented story ideas and weekly editorial calendars aimed at amplifying readership,… Show more - Set a benchmark for quality writing, strategic direction and content development in a multiple formats, ranging from glossy print, to web copy, to promotional and marketing collateral materials.- Headed and mentored a diverse creative team of writers, editors, photographers and social media coordinators in a fast-paced, deadline-driven environment.- Generated and implemented story ideas and weekly editorial calendars aimed at amplifying readership, shares and brand awareness.- Oversaw the financial and operating performance of the publication while achieving revenue and volume plan goals through sound planning and strategy.- Identified growth opportunities and introduced long-term strategic marketing partnerships aligned to drive revenue and meet target readership.- Cultivated and curated brand strategy by ensuring consistency of all on-brand editorial in terms of style, quality and tone of voice, and optimized for user experience for all channels of content including, online, social media, email, video, print and in-person.- Directed and executed big-picture directional shifts, to audience/readership expansions to on- trend one-off editorial concepts. Show less

Washington D.C. Metro Area

- Managed all areas of brand management including creative concept, copy, photography, branding, and printing to elevate brand awareness, festival attendance and community involvement.- Provided strategic direction for the creative and operational functions of all original campaign ideas, brand experiences and art direction for film, mobile, web and television programming.- Oversaw projects from conception through execution, partnering with other organizations to… Show more - Managed all areas of brand management including creative concept, copy, photography, branding, and printing to elevate brand awareness, festival attendance and community involvement.- Provided strategic direction for the creative and operational functions of all original campaign ideas, brand experiences and art direction for film, mobile, web and television programming.- Oversaw projects from conception through execution, partnering with other organizations to develop compelling and effective content.- Analyzed and identified innovative trends in digital and print design and usability.- Executed all promotional marketing for the festival by working with outside film publicists, film studios and media outlets Show less

Washington D.C. Metro Area

- Directed day-to-day management of the Marketing Department by driving the execution of department deliverables, which include sales support solutions, sponsorships/partnerships, key vertical marketing, product development and brand positioning.- Leveraged revenue opportunities from key advertising verticals (food, music, politics, nightlife and arts & entertainment) to drive development of new product and promotional capabilities.- Developed complex… Show more - Directed day-to-day management of the Marketing Department by driving the execution of department deliverables, which include sales support solutions, sponsorships/partnerships, key vertical marketing, product development and brand positioning.- Leveraged revenue opportunities from key advertising verticals (food, music, politics, nightlife and arts & entertainment) to drive development of new product and promotional capabilities.- Developed complex, multi-faceted strategic marketing plans and quarterly departmental budget.- Managed digital social platforms such as facebook, twitter, youtube and social networking tools.- Collaborated with technical team to launch digital products such a mobile applications, SEO/SEM driven-products, digital ad networks, readership loyalty programs and social networking tools.- Teamed with advertisers, community influencers and editorial staff to leverage strategic partnerships, compelling cross-brand extensions and 360° strategic marketing solutions. Show less

Washington D.C. Metro Area

- Headed the coordination and administration of all aspects of ongoing events including planning, organizing, staffing, leading, and controlling program activities.- Devised and executed annual plan that identified key objectives, strategies and tactics for each event.- Strategized and implemented public relations/marketing campaigns for new prospects/business including writing and releasing press releases to key industry publications, e-mail campaigns… Show more - Headed the coordination and administration of all aspects of ongoing events including planning, organizing, staffing, leading, and controlling program activities.- Devised and executed annual plan that identified key objectives, strategies and tactics for each event.- Strategized and implemented public relations/marketing campaigns for new prospects/business including writing and releasing press releases to key industry publications, e-mail campaigns and cold-calling to potential sponsors and supporters.- Spearheaded the management of volunteers, interns, staff and consultants.- Devised and supervised event budgets, soliciting donations and securing high profile speakers. Show less

Washington D.C. Metro Area

- Production and execution of film festival programming to include film screenings, receptions, live award shows, speaking panels- Recruitment of corporate and individual sponsorships.- Development and oversight of 2006-2007 festival budget.

Washington D.C. Metro Area