Spearheading a new approach that integrates tried and traditional, with more modern agile methodologies. Insight driven customer experience design & development.

At WPP Global, my role as Digital Transformation Manager was pivotal in revolutionizing our creative and operational dynamics. I led the full-scale implementation of the Adobe Creative Cloud for Enterprise, ensuring that it was not just adopted, but fully harnessed across our various offices and teams. This focus on the Adobe Core Creative Suite laid the foundation for unparalleled creative synergy.Simultaneously, I integrated Learning Management Systems that allowed for seamless onboarding and continuous professional development, keeping our teams at the forefront of industry standards. The rollout of Microsoft Office 365 was instrumental in this, providing a robust platform for both conventional productivity and innovative practices. With the inclusion of Power BI, we unlocked powerful data visualization and business intelligence capabilities, enabling informed decision-making.Microsoft Teams became the linchpin for collaboration, transforming communication within and across our operating groups. By combining the communicative power of Teams with the expansive suite of Office 365 and the creative powerhouse of Adobe, we achieved a synergy that propelled efficiency, reduced project timelines, and escalated productivity to new heights. This holistic approach to digital transformation has positioned WPP Global as a leader in cutting-edge collaborative and creative excellence.

********************************************************************RESPONSIBILITIES: Oversaw development and application of digital strategies and solutions, establishing and implementing clear direction regarding interactive and new media, web design/development, multi-channel marketing, social media initiatives and events. Directed and supervised development teams, vendors, and low-cost providers across technology initiatives.KEY ACCOMPLISHMENTS:• Served as Technology Subject Matter Expert (SME) in client- and business-facing presentations and publications resulting in the deployment of 3 enterprise solutions, and the awarding of 3 new brand assignments and new business wins.• Trained, mentored and managed cross-functional staff, providing performance evaluations and spearheading resolution to complex problems and conflicts. Revamped agency intranet and integrated LMS systems, collaborative add-ons, personalization options, as well as LDAP integration. This resulted in a boost of digital acumen, staff participation, as well as a streamlined environment for IT user management.• Created an agency digital roadmap across departments, capabilities, brands, technical platforms/programming languages that resulted in the hire of 3 key new roles and the operationalizing of 2 new core capabilities.********************************************************************SERVICES: Digital tactics & strategy, creative direction, interactive and new media, web design & development, CMS systems, mulit-channel marketing, social media initiatives, events, video, mobile, tablet********************************************************************CLIENTS: AbbVie, Amgen, Pfizer, Novartis, Genentech, Gilead, Johnson & Johnson, Takeda, Astellas

********************************************************************RESPONSIBILITIES:Lead and managed deployment of digital tactics and strategies, provided effective project oversight/governance across all technology initiatives, collaborating closely with internal staff, clients and key stakeholders to ensure consistent evolution of agency’s digital offerings, processes and innovations. Subject matter expert representing technology arm of agency in presentations, symposiums, and publications.KEY ACCOMPLISHMENTS:• Using new Virtual Reality technologies, lead a team in the creation of a 360 experience used in an Oculus Rift as well as Google cardboard. In addition to a new business win, this also resulted in a new capability and deeper immersion into serious gaming.• Enhanced overall efficiency and client satisfaction through effective representation of agency’s technology arm and the coordination and delivery of insightful and engaging presentations. This lead to the publishing of several articles in key industry publications as well as being awarded several client white paper and point of view assignments.• Established new agency partnerships with key technology vendors (IBM, Microsoft, Adobe, Salesforce, 4A’s). Assigned as a board member and business partner on several key partner initiatives.********************************************************************SERVICES: Digital tactics & strategy, interactive and new media, web design & development, web marketing, social media initiatives, events, multimedia, video, mobile, tablet********************************************************************CLIENTS: AbbVie, AstraZeneca, Amgen, Daiichi Sankyo, Lilly, Pfizer, Teva, UCB, Vertex, Purdue

********************************************************************RESPONSIBILITIES:Managed and directed digital tactics, interactive and new media, out-of-home, graphic design, brand identity and awareness, collateral, web design & development, web and social media marketing and events. Spearheaded establishment and evolution of technology infrastructures and business strategies, and served as project oversight leader for production of all print and digital services. Served on corporate task forces to improve standards and efficiency.KEY ACCOMPLISHMENTS:• Worked closely with IT and HR to train, deploy, and evangelize Adobe Creative Cloud as well as the fledgling Adobe Marketing Cloud. Presented case examples and demos at AdWeek and AdobeMAX• Architected a modular digital sales aid system that allowed for the easy creation, collaboration, and deployment of content. At the announcement and launch of the system at a client national sales meeting, we were able to iterate nimbly and in parallel push new and segmented content in a matter of minutes without a mobile device management (MDM) system.• Delivered numerous client-facing presentations representing the digital arm of agency for new business, new initiatives, and ongoing dialogues.• Architected and evangelized a platform that resulted in a 15% boost of incremental revenue at the close of the quarter as well as securing a boost of 20% project awards as a result.• Assisted in the structuring of a near-shore production facility********************************************************************SERVICES: Digital tactics & strategy, interactive and new media, web design & development, web marketing, social media initiatives, events, multimedia, video, mobile, tablet********************************************************************CLIENTS: Abbott, Gilead, Sanofi-Aventis, United Therapeutics, Mead Johnson, AstraZeneca, Proctor & Gamble

********************************************************************RESPONSIBILITIES: Managed infrastructure and resources and oversaw all schedules and team calendars, delegating assignments and tasks across multiple brands to ensure optimal efficiency.KEY ACCOMPLISHMENTS:• Cultivated strong and productive vendor relationships, resulting in increased reliability and cost efficiency.• Established a cross-discipline resource system using automated as well as manual methods to ensure accurate staffing, resourcing and task delegation, as well as create and house document templates• Collaborated effective with Project Management, Creative and Finance Department, and Account Representatives to ensure effective management of resources and time, resulting in increased quality and timeliness of deliverables.********************************************************************SERVICES: Digital tactics & strategy, Interactive and new media, collateral, web design & development, web marketing, social media initiatives, events, multimedia, video, mobile********************************************************************CLIENTS: Don Julio, H&R Block, Merck, Novartis, Johnson & Johnson, Abbott

********************************************************************RESPONSIBILITIES: Maintained full responsibility and accountability for all print and direct advertising initiatives. Implemented critical processes, policies and marketing strategies, and enhanced administrative and technical infrastructure through the development of business and staffing plans, and implementation of file sharing systems and archival/de-archival systems. Oversaw all studio functions, including project strategy, task delegation, time and budget estimations, staff training, people/process management, and P&L.KEY ACCOMPLISHMENTS:• Launched a full-service Graphic Design, Interactive & Production Division, and developed and implemented a service list and rate card to include print, mechanical art, web, video, new media, interactive, new business, graphic design, and production services, resulting in increased business and generating substantial additional revenue.• Lead development teams that resulted in winning 3 Webby Awards.********************************************************************SERVICES: Print and direct advertising, graphic design, brand identity, collateral, web design & development, web marketing, social media, events, interactive, video********************************************************************CLIENTS: Olympus, Coca-Cola, Genzyme, Novartis, Novo-Nordisk, Pfizer, Sanofi-Aventis, Allergan, UCB

********************************************************************RESPONSIBILITIES: Successfully managed creative direction and overall branding of company identity and marketing materials while directing and supervising a team of 8 Designers and Production Artists. This included the evolution of their digital environment.KEY ACCOMPLISHMENTS• Designed and developed look, feel, and workflow of flagship magazine Chemical Engineering Progress (CEP).• Delivered key presentations to enhance growth and strategic initiatives to the executive board and key stakeholders.• Implemented an online publication content management and review system********************************************************************SERVICES: Print advertising, graphic design, magazine publishing, online identity, web graphics, e-marketing, events, webcasting, interactive and new media********************************************************************CLIENTS: Internal design agency

As sole proprietor of 5th Gear, I designed, developed, and delivered branding and identity, websites, e-marketing, digital studio consultation, interactive sales details, video production, some print and direct********************************************************************CLIENTS: AOL, Drew University, Polytechnic Institute,United Smoke & Tobacco, NorthStar Realty, New Alternatives for Children, Brooklyn Children's Museum,

********************************************************************RESPONSIBILITIES: ‣ Directed creative infrastructure of organization to include conceptualization, design, project management, client contact, and hardware/software infrastructure‣ Developed interactive CD/DVD ROM, e-marketing, websites, microsites, video‣ Oversaw and managed graphic design and production teams‣ Reviewed, established, and implemented studio procedures, workflow, and digital infrastructure‣ Managed staff to meet daily deadline requirements and workload‣ Maintained vendor and client relations updating database information and services as needed‣ Researched emerging technologies, applied, deployed, and taught relevant technologies to staff********************************************************************SERVICES: Interactive design and development, marketing strategy, CD-Rom authoring, graphic design, brand identity.********************************************************************CLIENTS: IBM, American Express, Xerox, Fujifilm, iWeb, Network Solutions, Barnes & Noble

********************************************************************RESPONSIBILITIES: ‣ Reviewed, considered, and managed the workflow and technical infrastructure of four studio departments (A/V, digital production studio, imaging print studio, traditional comp studio)‣ Developed client and internal digital asset management system‣ Developed file sharing workflows across agencies and vendors‣ Deployed growth plan to foresee and execute studio futures‣ Researched emerging technologies, applied, deployed, and taught relevant technologies to studio body‣ Delegated and managed daily client deliverables‣ Managed account parameters to include estimates, proposals, conferences, and presentations‣ Worked closely with IT to manage and maintain technology infrastructure********************************************************************SERVICES: Print advertising (general, direct, and broadcast), brand identity and strategy, web design, multimedia********************************************************************CLIENTS: Colgate, AT&T, Nabisco, Tropicana, Lucent, Gevalia, Merck, Citibank, Universal Studios, United States Postal Service

Created and corrected color proofs. Scanned transparencies.