Baraya Extended Care company is founded and backed by TVM Capital Healthcare, a highly specialized healthcare expansion and growth capital investment firm with substantial experience in investing and operating healthcare facilities in the MENA region.Dedicated to offering comprehensive long-term care, rehabilitation, and at home healthcare services in KSA, Baraya implements new therapeutic tools, latest technologies, and treatment approaches that have significant impact on patient care.

TVM Capital Healthcare is a highly specialized healthcare expansion and growth capital investment firm with substantial experience in investing and operating healthcare facilities in the MENA region.

➲ Managing Director (2020-2022)As Managing Director for Cambridge Medical and Rehabilitation Center - Saudi Arabia, I’ve spearheaded the growth of one of the first standalone healthcare startups in Saudi Arabia, specializing in rehabilitation and long-term clinical services , directing startup operations for a 60-bed facility located in Dhahran.🎯 SELECTED ACCOMPLISHMENTS:☑ Masterminded strategies to maximize business growth, exceeding EBITDA target by 25% despite pandemic, achieving national accreditation, and satisfying all local regulatory requirements, all within first year. ☑ Identified operational and financial requirements, including initial investment budget for startup phase to accomplish best IRR and decrease initial required investment capital by 10%.☑ Uncovered efficiencies in administration and operations, initiating a top-to-bottom restructuring that has led to a 22% reduction in operating costs.☑ Zeroed in on utilization optimization, defining performance metrics and collaborating with managers to increase utilization rate.☑ Delivered market differentiation, implementing new services to provide a continuum of care.☑ Managed subject matter expertise on expansion projects in other regions in KSA (greenfield and brownfield).

Cambridge Medical and Rehabilitation Center - CMRC Saudi Arabia is a leading rehabilitation and healthcare center in The Kingdom of Saudi Arabia. In 2012, TVM Capital Healthcare conceptualized and invested in CMRC, which is now the regional leading dedicated medical care and rehabilitation service provider for patients requiring short-term comprehensive rehabilitation and long-term care for patients with chronic illness or injury. rehabilitation and long-term care.

➲ Executive Leadership: Led the incubation and startup operations in GCC and Middle EastI was recruited to start up and expand the regional home healthcare business in the regional by opening branches in Eqypt, Qatar, and KSA. In this role, I defined investment budgets and owned the company’s standalone and consolidated P&L. Additionally, I established and oversaw task forces in target countries to recruit world-class management teams, playing a crucial role in identifying targets for acquisition in Turkey, UAE, Jordan, and Qatar.🎯 SELECTED ACCOMPLISHMENTS:☑ Devised expansion and growth strategies and executed approved growth plans and market entry strategies through acquisitions and startup investments in the GCC and wider MENA region.☑ Led market diversification efforts, developing and introducing potential add-on, revenue-generating services and business lines to the company, including implementation of home medical device services.☑ Identified marketing opportunities, pinpointing patients’ and customers’ requirements; defining market, competitors’ share, strengths, and weaknesses; forecasting projected business; and establishing targeted market share. ☑ Matured the most suitable and specifically adapted pricing strategies for each target country and aided in prepping company for exit-readiness, developing exit strategies targeting a double-digit exit multiple. ☑ Planned growth and restructured newly acquired and greenfield home healthcare subsidiaries (taking into account country-specific legal, taxation, and other considerations). ☑ Screened and sourced deals in-home healthcare subsector and other healthcare verticals as member of deal flow committee.☑ Developed company’s Investment Memoranda and Information Packs for potential investors and buyers.

➲ Leadership Chronicle: Earned steady promotion through series of increasingly responsible positions based on strong performance in business development, team leadership, sales growth, cost optimization, and strategical business planning + vision for #1 global supplier of gas applications for healthcare industry. ➲ Executive Impact: Doubled regional business revenue in 5 years and increased efficiency 15% via consolidation of purchases.I progressed through a series of business management roles, crafting business plans and growth strategies, including establishing healthcare entities, developing sales and marketing strategies, launching new products and services, leading regulatory compliance, and building an operating infrastructure for the MENA region. 🎯 SELECTED ACCOMPLISHMENTS:☑ Delivered double-digit growth for four consecutive years, serving as Business Unit Manager for the Healthcare division, orchestrating successful business revitalization, restoring customer confidence, and strengthening market position. ☑ Established a regional presence in the MENA and GCC region, developing and implementing a strategy to identify acquisition targets in different countries and leading negotiations. ☑ Upleveled total sales 12%, steering the launch of respiratory home medical device services and guiding market development solutions and strategic initiatives to ensure company competitiveness and increase market penetration in several countries. ☑ Cultivated productive and loyal sales teams, recruiting and hiring department heads and providing hands-on leadership, performance management, clear communication, and ongoing training and mentoring. ☑ Developed a strong network of healthcare experts regionally and internationally, lobbying the authorities and establishing a consistent relationship with KOLs and stakeholders.