As the individual accountable for all public relations and communication activities for Garnier Middle East, my role encompassed the development of an effective PR strategy, handling all related events in the UAE and KSA, managing external stakeholders, monitoring and reporting monthly advocacy KPIs, ensuring consistent publication of daily advocacy content across social media platforms by influencers, and overseeing media campaigns. Additionally, managing medical advocacy and collaborating with doctors to strengthen the brand's presence.

As a Communication Executive in the Consumer Product division at L'Oreal, I am responsible for managing influencer relationships for L'Oreal Paris, Maybelline, NYX, and Garnier campaigns and key moments. This involves executing TikTok campaigns, ensuring daily content is published by influencers, managing local influencer and spokes shoots, and supporting brand teams with key event moments. I also work closely with our legal team on influencer contracts, brief and manage agencies, and handle global spokes and influencer logistics management.Furthermore, I worked closely with internal and external stakeholders at EXPO 2020 in my role as the official strategic beauty partner for L'Oreal, coordinating all logistics management for our global spokes, celebrities, and influencers, and briefing external agencies on event planning and execution. Additionally, I played a key role in planning and executing the Beauty Fast Forward event while coordinating with our global DMI team. My responsibilities also included supporting internal teams on Expo activations, ensuring all payments and internal processes were met, and working closely with our global team and DMI's on key moments.

-Responsible for the day-to-day client operation in regards to marketing & social media for current & potential clients. -Development of month to month social media calendars. -Assisting account manager with preparing & creating pitches for potential new clients. -Supporting company account on all social media platforms, including the development & upkeep of platforms.(Instagram, Facebook & LinkedIn)- Generating sales leads.

Business Development Intern: Project lead of Her little highness & LiL Majesty. The development of future and upcoming ventures and projects Assisting Head of the Bussiness development department in ongoing and future projects.Development of Two new upcoming E-commerce sites in regards to buying, merchandising & vendor sourcing.

-Social Media marketing of Hamleys, Hadoro, House of Fraser -Hadoro Monthly social Calander. -Customer service for Hadoro on social platforms. -Launch of Hadoro brands and digital marketing of Hadoro via social media platforms.-Opening of the Hadoro store in Dubai Mall. -Working on launch plans & marketing campaigns for our newer brand.

At A.Ronai through my 5 months internship with A.Ronai, I had also was responsible for the development and upkeep of A.Ronai social media accounts and Marketing through social media towards B2B & B2C. As well as Statistical Data analytics of the company's Progress through Google Analytics & CYFE

At Orsini SPI, I was a procurement intern specficly hospitity procurement.Through out the 6 month internship I was responsible for the the Bulgari hotel marine dock procurement. Furthermore I was also involved and helped out with any assistance needed by the rest of the procurement team.