- Crafted compelling and persuasive copywriting materials for B2C fashion e-commerce brands, including website content, SEO optimized product descriptions, and marketing collateral, to effectively communicate brand messaging- Led strategic brand development to align with brands’ visions and objectives, guiding clients through concept development, visual identity, building brand equity, and content creation- Provided production coordination, styling, and creative direction for client photo shoots

- Create compelling portfolio and pitch decks, pivotal in elevating agency presentations to prestigious brands and securing lucrative partnerships with brands such as Chanel Beauty, Louis Vuitton, Supergoop!, & Victoria's Secret- Coordinate asset retrieval from high-profile shoots, campaigns, productions, and events including the Met Gala, Coachella, & NYFW ensuring timely upload to the image archive enhancing high-quality content availability for projects- Manage a 10,000+ photos and videos archive and company website back-end, optimizing performance, UX design, and maintaining visual appeal- Execute administrative tasks related to agency production activities including but not limited to, contact lists, call sheets, artists’ job calendars, & artists’ portfolios

- Boosted monthly sales for five sub-sections (beauty, high-end, handbags, shoes, and accessories) of the non-apparel department with up-selling techniques and product knowledge- Executed visual merchandising for 20+ in-store shopping events and campaigns increasing sales and product visibility- Led and trained 15 new team members, resulting in improved overall team and store performance

​​- Collaborated seamlessly with artists and professors, effectively translating their artistic visions into tangible expressions through precise and dynamic posing.- Demonstrated exceptional endurance by sustaining poses for over 20 minutes, facilitating students of FF 161 - Fashion Art Studio class in honing their drawing, painting, and rendering skills.- Provided creative direction on a variety of artistic styles, preferences, and art mediums contributing to the collaborative nature of the artistic process.

- Efficiently executed administrative tasks for the Fashion Business Management and Fashion Design departments.- Orchestrated the transportation, assembly, and dressing of all mannequins in the FIT Korea Museum for the Kim Dong Soon Archive Exhibition, ensuring a polished and visually appealing presentation.- Maintained impeccable order and cleanliness across various areas, including the FIT Korea Museum, Garment Archive, Magazine Archive, and Fabric Room.- Conducted thorough research, identification, and meticulous record-keeping of an extensive fabric swatch collection, managing thousands of swatches, including the prestigious Chanel swatch archive.

- Collaborated in a team of 3 leading the management of the NDGC Instagram account, achieving a noteworthy increase of 25% in followership within the first quarter.- Orchestrated promotions and advertising strategies for club events, notably enhancing the visibility of the annual NDGC fashion show, resulting in increased event attendance.- Developed and implemented targeted social media strategies, leading to a remarkable 20% rise in overall audience engagement.- Maintained a consistent posting schedule, meeting specific quantitative goals weekly and monthly, ensuring a 15% month-over-month increase in content reach.- Monitored and analyzed social media metrics, providing insights and recommendations to the Social Media Manager, contributing to a 10% improvement in overall performance.- Actively participated in event coverage by photographing club activities and events, delivering visually appealing content for the club's social media platforms.- Played a pivotal role in content creation by editing video and photo content for various social media formats, including reels, posts, and stories, resulting in a 25% increase in content interaction.- Simultaneously maintained membership within the club, developing natural plant-based dyes and sustainable textiles.

- Progressed from Journalist to Copy Editor and ultimately appointed to the role of Head Journalist for the student-led magazine at FIT Korea, maintaining active membership since 2020.- Successfully led a journalism team of 11, managing all written editorial content.- Conducted comprehensive research on trends and topics, engaging in interviews with industry professionals to ensure the magazine's content remained relevant and insightful.- Produced well-organized, innovative, and compelling articles at the intersection of fashion and culture, technology, and social justice.- Collaborated seamlessly with the Editor-in-Chief, journalists, and other editorial teams, including photographers, layout designers, and stylists, ensuring the cohesive execution of IVY Magazine's vision.- Expertly edited all published work, maintaining high editorial standards of grammar, integrity, and compelling storytelling.

- Spearheaded all communications and the dissemination of information from USC to the entire FIT FBM student body of 100+ students, 24 student clubs, and all FIT Korea administrative offices.- Led a campus community outreach initiative to connect incoming first-year FBM students with second-year student mentors resulting in ~25 successful mentorships.- Collaborated in a team of 13 on over 10 SUNY Korea student engagement events, including new student orientation seminars and festivals with upwards of 400+ attendees.- Managed all USC FBM media and public relations materials through several channels including email, Instagram, and Kakao Talk.