Jada Miller Email & Phone Number

Led marketing strategy for health & wellness tech company Caraway. Focused on developing growth strategies, improving payment conversion, and measurability of the marketing team actions.

New York, Us

Working on understanding and managing multiple shopper programs including the Supergreat referral program, first purchase conversion funnel program, and abandoned cart programs.

New York, Us

Leading the lifecycle program for Supergreat. Owns end-to-end campaign management along with spearheading mar-tech innovation and audience segmentation. - Introduced audience banding to help identify high-value users and push marketing analysis beyond tracking incrementality. - Developed a marketing program for live show promotion that increased post-event purchases by 87% over control. - Spearheaded the CRM abandoned cart program leading to a 3% increase in sales over control. - Manage and execute the testing calendar for shopping initiatives. - Identified key campaigns that are candidates for automation and cadencing.- Trained team members on standard practices for email marketing and ESP management.

Culver City, Ca, Us

Culver City, Ca, Us

Lead the lifecycle title-marketing efforts in international markets, focusing on Mexican and Brazilian markets. Additionally, executes English-speaking campaigns to supported countries to over 1M users weekly. •Developed and implemented Latin America lifecycle marketing strategy, increasing lifecycle engagement in Spanish-speaking countries by 36%, and 94% in Brazil. •Lead the innovation initiatives for lifecycle team including development of audience warm-up campaigns and unique personalization campaigns tailored towards increasing series viewership. •Collaborates closely with the Latin America team to optimize localization process and create region specific insights and copy to ensure asset consistency and timely campaign execution. •Spearheaded a user analysis project which included developing a customer journey map and identifying brand tone reception to help refine international marketing strategy.

Emeryville, Ca, Us

While heading a cross-functional team of 6 as team project manager, executed, on average, 10 campaigns a month. Campaign execution included creative briefing, audience segmentation, building and deploying communications to over 1M customers, and ROI analysis of campaign performance.• Developed and launched the current Peetnik Rewards loyalty offer development production schedule resulting in a 65% decrease in redundant discount year to year. • Implemented A/B tests and creative strategy to diversify and improve subject lines for customer winback emails increasing open rate by 12%. • Established acquisition campaign deployment cadence leading to an average of 5K new monthly users via organic growth and close to 10K new users via promotional campaigns. • Migrated email creation and deployment from original ESP to Listrak by overhauling unsubscribing process and coordinating email communications with retail and Peets.com business teams. • Developed and trained personnel on the data hierarchy for Peet’s marketing tech stack integration Branch.• Improved costumer experience response times and understanding of loyalty related errors by overseeing the troubleshooting process and daily check-ins with cross operational teams.

Folsom, Ca, Us

End to end ownership of pay per click channels including paid social media and search engine marketing (SEM), landing page development, organic social media, and channel budget pacing. Additionally, was the primary analyst of touch-point attribution and performance across owned digital channels. • Piloted social media campaigns to improve active reach by 150% and pushing potential reach up to 250K.• Increased level of customer insight by analyzing over 20K tweets from perspective customers to inform customer seasonality, tap into customer needs, and advise our campaign strategy. • Developed a 3-stage process to overhauling and testing landing pages optimized for SEM including internal education of principles of SEM. • Partnered with content team to provide additional analytics by refining organic and paid social media process to include UTM and pixel tracking. • Devised an algorithm to measure expected ROI for potential brand advocates.

Davis, Ca, Us

- Independently plan and host events for a company of 275 UC Davis students and career staff year round.- Work with the Human Resources Department to identify moral issues within the company. - Developed a system to measure retention and general happiness among employees.- Track event purchases and ticket sales to ensure all events break even at minimum. - Revitalized the retention program by providing more small group events across the quarter.

- Work under Dr. Kiesel to condense research information into a feasibility study on small-scale, consumer-driven food businesses, sourced by local farmers, in each of Solano County’s seven cities. - Work independently to understand and interpret agricultural practices in Solano County and California- Connect crop reporting data to other externalities in hopes of creating a better understanding of Solano County agricultural direct-to-consumer environment

Davis, California, Us

- Work independently to enter confidential data into UC Davis Kuali Financial Systems- Communicate with other departments in UC Davis regarding purchase orders and invoices- Scan through excel sheets and KFS documents to determine if invoices are missing or inappropriate materials are attached

Newark, Delaware, Us

One of just 67 students selected to participate in Immersion Academy, a career development and educational program hosted by Center for Growing Talent by PMA. The seminar provided the opportunity for top college seniors in STEM, marketing, business and other majors, who were nominated by their academic advisors, to meet with and learn from senior leaders in the fresh produce and floral industry.

Davis, California, Us

Overlooked Aggie Adventure reservations and customer service in CAAA travel department.

San Francisco, California, Us

Overlooks marketing projects for specific companies under the marketing company Relish. Also creates short series of commercials and marketing materials for Relish customers.

Davis, California, Us

Works as a caller for the UC Davis Telephone Outreach Program to contact alumni and benefactors about events and updates on the UC Davis campus. Position also coincides as a fundraising position for the Annual Fund of UC Davis.

Menlo Park, Us

Worked with Job Train’s Youth Department to register youths for jobs, present youth programs to schools and keep track of overall attendance. Often talked to students and parents about the benefits of such programs and registered students for classes

Oakland, California, Us

Worked with head of communications regarding private funding for Aspire Public Schools and wrote small articles for the monthly magazine. Also guided multiple tours/business excursions and engaged with many individuals to create connections between my school and their business.

San Francisco, Ca, Us

Accessed databases to complete check ins with past clients, as well as connect with future clients at social and education events. Also managed answer phones, directing clients and organizing emails.

San Francisco Bay Area, Us

Generated new ideas for teachers to develop better relationships with high school students and how to efficiently teach them. Project Based.