• Lobbied and educated elected officials on the importance of strong policies that impact public health. • Successfully strengthened policies that impact public health in Birmingham, Jasper, Midfield, Fultondale and Lanette while continuing to work in other targeted communities across the state. • Developed and implemented a grassroots plan to include recruiting, educating, training and mobilizing businesses, volunteers and community leaders for both local and statewide efforts. • Planned and executed all aspects of local and statewide awareness events. • Implemented an internal/external communications plan to include writing and distributing media statements. • Fostered and maintained relationships with the elected officials, media, businesses, community leaders and volunteers.• Identified and secured endorsements from significant community leaders, businesses, associations and civic organizations.

• Maximized revenue by developing and implementing marketing strategies including social media for approximately 115 stores in multiple regions which had a total gross sale of $49,000,000.• Published a marketing training manual and trained over 305 field personnel on marketing techniques. • Executed all major aspects including budgets for company events, such as annual conferences, incentive trips, and grand openings. Responsible for all site selection, securing sponsorships, and increasing attendance. • Represented all companies for community events as an exhibitor to market products. • Created a quarterly marketing guide along with communication techniques to be used by all stores. • Fostered and maintained relationships with the media, businesses, community leaders, customers and potential customers. • Ordered and distributed marketing materials to all field personnel, businesses and general public.

• Formulated and executed annual Membership Development Plans which included setting recruiting goals for the general membership, chapters and staff members while implementing incentives for increased productivity.• Increased ASEA membership by more than 40% in a four-year period. • Managed and trained eight staff members in the membership field. • Executed major aspects of multiple conventions, conferences and meetings for the 17,500-member association including selecting event sites; designing and producing event marketing materials; developing agendas; soliciting sponsors; booking speakers and exhibitors; managing registration processes, participant databases and booking hotel accommodations for as many as 450 attendees, determined and coordinated event staffing assignments; and providing full event onsite management. • Facilitated the annual ASEA Convention and Committee with such activities regarding searching for and selecting each ASEA Annual Convention site and convention themes, vendor booking, receptions and accommodations.• Increased attendance at all membership meetings and events by 56%. • Prepared and managed program budgets up to $250,000.• Negotiated complex service contracts and approved all meeting and membership expenses.• Formulated and maintained relationships with elected officials, businesses, state employees, and members.• Managed and organized 135 chapters and six membership committees including Membership Development, Leadership Development, Diversity Awareness, Fundraising, Convention Committee and Political Action Committee. • Raised over $150,000 for charities through annual golf tournaments. • Designed and coordinated production of marketing materials for all membership and event activities.• Executed grassroots election plans on several ASEA-supported political campaigns, which included canvassing, designing and creating campaign literature and materials, phone banking and generating attendance at events.