Jada Shapiro is a maternal healthcare expert and the founder of Boober, a marketplace where expectant and new parents find classes and on-demand care providers like birth doulas, postpartum doulas, lactation consultants and mental health therapists for pregnancy to postpartum. She specializes in pregnancy, birth and postpartum and is a birth/postpartum doula, childbirth educator, lactation counselor, birth photographer, mother and step-mother. Jada has assisted hundreds of births for first-time parents, A-list celebrities, and everyone in between. She has also worked with thousands of families in the classroom and advises leading actors about childbirth and breastfeeding for major films, most recently consulting to Jennifer Lawrence in Darren Aronofsky's latest feature. A media expert on pregnancy, childbirth, postpartum, lactation, and newborn parenting, Jada is regularly sought out for insight and information by major media outlets. She also founded Birth Day Presence, NYC’s most trusted source for doulas and childbirth classes which has supported over 20,000 expectant and new parents, since 2002.