- 360 strategy and copywriting across Lifetime Brand’s Instagram, Twitter, Facebook and TikTok- Strategy lead for projects such as, The Janet Jackson Documentary, Dance Moms, Surviving R. Kelly, Mary J. Blige’s Real Love and The Table Is Ours Podcast- Staff and capture content for press events, screeners and other industry events- Talent/Influencer communications such as providing custom creative assets, a strategy calendar for movie promotion and planning Live Conversations on brand’s social media platforms

- Led social media, influencer relations and media relations efforts for Neutrogena, L’ORÉAL Paris and Clean & Clear by utilizing influencer marketing and leveraging community management- Spearheaded campaigns, such as L’ORÉAL Paris Women of Worth event and Neutrogena's Chloe x Halle partnership announcement- Developed media lists and created digital press clippings for clients- Created briefings for talent interviews- Operated mailer program, which included surprises and delights to A-List celebrities

- Launched social media, influencer relations and media relations efforts for Neutrogena, L’ORÉAL Paris, Ferrero Rocher and LIFEWTR- Built relationships with key media outlets- Prepared and distributed weekly recaps for clients which included social analytics, and a sentiment snapshot for brands

- Researched for celebrity interviews- Assisted in planning and staffing annual company event, Bert’s Big Adventure- Shared Entertainment Buzz articles to the company’s website- Conducted a weekly social media metric analysis

- Cover on-campus events held by Auburn University’s Office of Inclusion and Diversity- Write copy for newsletters and e-mails to be sent out to Auburn University’s student body- Manage social media post scheduling as well as website post scheduling- Create graphics for events to share on social media platforms

- Create captions, discover re-posting content, schedule postings andencourage engagement on Facebook, Twitter and Instagram daily- Managed a social media giveaway contest with a new local business- Record Live videos on Instagram and Facebook at campus events

- Assisted in copywriting for truTV’s social media channels such as At Home with Amy Sedaris and Impractical Jokers- Scheduled social media posts using Sprinklr- Researched, created content and presented weekly social media pitches- Updated copy weekly for social media platforms on the AirTable content calendar