Lead Content Delivery Specialist
Current- Create content that inspires action and performs, including emails, infographics,blogs, call-to-actions, case studies, ebooks, webpages, guides, slides, and socialposts for the Ed Tech industry
- Write compelling content that conveys the value, features, benefits, and key usecases for our products and services
- Conduct subject matter expert interviews (both with internal team members andcustomers) to gather the information needed to create content for a technicalaudience
- Own, manage, and maintain a content calendar with keyword targets and goals inmind. Collaborate with the marketing team on content titles and positioningbased on campaign strategy
- Optimize content by A/B testing copy and CTAs based on strategic directionfrom the team
- Conduct content research and analysis when needed