• Led marketing initiatives as the primary liaison between contractors and division managers to review and refine marketing plans.• Developed and optimized engaging email marketing campaigns using the Informz platform, achieving higher open and click-through rates and driving attendance for over 30 TAPPI courses, conferences and webinars.• Managed the course marketing budget of $37,500, and optimized spend to reduce costs while maintaining campaign effectiveness.• Coordinated the design and production of marketing collateral, including banners, flyers, posters, postcards and promotional materials.• Collaborated with non-profit digital advertising agency to strategize and execute retargeting ad campaigns for events.• Developed social media plan and strategy to increase brand awareness and engagement of TAPPI events, courses and webinars.• Wrote, edited and scheduled social media posts on Sprout Social, ensuring consistency with TAPPI brand guidelines.• Managed the placement of ads at the Appleton Airport by partnering with an aviation marketing agency, enhancing TAPPI’s brand awareness in a key travel hub.• Participated as a member of the Diversity, Equity and Inclusion Council at TAPPI.

• Supported internal, external and executive communications.• Developed content and strategy for Diversity, Equity and Inclusion's Pride Month and Hispanic Heritage Month campaigns.• Researched, wrote and edited articles for internal platform and external newsroom using Southern Company's brand voice.• Wrote and proofread social copy for LinkedIn, Instagram, Twitter and Facebook.• Worked to increase engagement and build brand awareness through projects focused on research and social media hashtags.• Coordinated the preparation of marketing collateral and digital assets in a timely manner.• Developed infographic report summarizing important KPIs for Earth Month stewardship brand campaign.• Worked with a cross-functional team of communications professionals to complete projects in a timely manner.

• Investigated auto claims, evaluated facts, applied coverage and accurately documented the file.• Applied knowledge of state and federal laws, statutes and insurance regulations through the auto claim handling process.• Communicated clearly, professionally and empathetically on every interaction with customers and claimants.• Handled multiple computer applications while helping customers and claimants on the phone and maintaining quality records in a fast-paced collaborative team environment

• Improved Kroger's brand image and maintained customer loyalty by delivering fast, friendly and knowledgeable service for routine questions and service complaints.• Maintained store, product and promotional knowledge to drive consistent sales while providing fast and friendly customer checkout.• Oversaw administrative initiatives, such as phone management, file organization and document preparation.

Developed messaging, product, social and promotional plans for Grady Hospital Foundation. Presenting Strategic recommendations to Grady Foundation President, Joselyn Baker and her executive Team. Grady is the 5th largest hospital system in the country and the largest hospital in the state of Georgia.