Julie Davidson work email
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Julie Davidson personal email
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A strong marketing leader continuously bridges the gap between brands and their intended audiences in creative and influential ways. I am an authentic and collaborative marketing executive with a proven track record of elevating lead generation, brand recognition, customer experiences, and overall business growth through robust digital marketing. I serve as a trusted partner and valuable resource, combining experience across diverse industries to craft innovative and unmatched marketing strategies that drive sales.In my current role as director of marketing at Aurora Parts, I exercise my team leadership and development skills while coaching, mentoring, and inspiring small teams of high performers to drive big results. I thrive in a fast-paced environment and take great pride in fostering both a positive and productive culture for my team. Below is a selection of the top accomplishments from my career:• Reimagining and rebuilding the marketing department. Placing talent in suitable roles and providing guidance, coaching, and direction as a highly visible and hands-on leader. Fostering a fun culture and garnering consistent high engagement from teams, earning one of highest team satisfaction scores across the organization.• Articulating the importance of digital marketing to capture online sales. Devising a comprehensive strategy, including SEO implementation, e-mail marketing campaign, and Web development that significantly increased e-commerce sales within 10 months.• Directing a creative and strategic campaign to position a baby monitor product as #1 in the market, including crafting digital marketing strategies, utilizing influencer marketing, publishing instructional videos, working with major retailers on online retail plans, and producing catalogs. Continuously evolving to inspire and influence sales, increasing revenue by 32% throughout tenure at Binatone North America.Skills: Team Development & Leadership | Marketing & Brand Strategy | Brand Develoment | Strategic Planning & Execution | Forecasting & Budgeting | Digital Marketing | SEO | E-Commerce | Customer Analytics | Media & Technology | Creative Development | Large Scale Event Marketing | Budget Management | Product Developent | Customer Relationship Management | Influencer Marketing | Public Relations | Merchandising | Content Creation | Packaging | Relationsip Building
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Marketing DirectorDexterIndianapolis, In, Us -
Marketing DirectorAurora Parts & Accessories 2021 - 2024Lebanon, In, UsRecruited for diverse and comprehensive marketing experience to play strategic role in organization’s rapid growth. Develop creative, compelling, and differentiated marketing initiatives that drive sales of aftermarket parts for heavy-duty trailering equipment.• Launched highly targeted e-mail and digital marketing campaigns to maximize dealer network, yieldingoverall revenue growth. Overhauled social media marketing strategy and influenced 164% increase in followers as well as 3Xuser post-reach. Spearheaded rebranding initiative, establishing new logo, branding, brand guidelines, and online presence to create modern and professional image. Increased brand exposure by 25% and received positive feedback from both B2B and B2C customers• Navigated multiple acquisitions during tenure, directing announcements and collaborative marketingefforts. Demonstrated ability as a resourceful and growth-oriented leader, utilizing lean team to market more than 250,000 products.• Formulated comprehensive quarterly business plans, meticulously designed promotions schedules, and strategically managed the marketing budget.• Successfully oversee every facet of the marketing spectrum, ensuring seamless integration and optimal performance across branding, digital marketing, analytics, demand generation, product marketing, advertising, tradeshows and conferences, social media, e-commerce website, corporate training, photo and video shoots, creative development, marketing plans, budgets, and sales support.SKILLSTeam Leadership & DevelopmentContent Creation & ManagementCreative Vision & BrandingDigital Marketing StrategyPartnership Development -
Client Team DirectorHamilton Exhibits Apr 2018 - Aug 2019Indianapolis, In, UsClient Team DirectorLeveraged extensive trade show planning and execution experience to lead a team of 15 in ensuring client event success. Gained exposure to sales operations, fueling creative lead-generation activities, such as giveaways.• Capitalized on untapped opportunities to increase leads and drive sales at client shows. Crafted strategicmarketing plans that increased leads by 40%, improved client sales by 21%, and boosted client satisfaction from 75% to 90%.SKILLSTeam Leadership & DevelopmentCreative Vision BrandingPartnership DevelopmentTrade Show Management -
Marketing DirectorBinatone North America Jan 2013 - Apr 2018Sheung Wan, HkHired to build out marketing team for new US office of leading consumer electronics manufacturer. Worked closely with Motorola to develop creative, branding, and licensing of baby monitors and phone applications.• Developed and implemented marketing business plans for more than $300M in business across multipleretailers, boosting sales and profitability.• Created and implemented effective annual marketing strategies and plans that have increased revenue by over 32% annually during tenure • Managed successful marketing plans and campaigns that increased our baby monitor category to number one in the market• Led marketing and design team in the following areas: branding, advertising and creative collateral (catalogs, brochures, banner ads, flyers, etc.), packaging, direct and channel marketing, PR/media relations, corporate communications, social media, merchandising POP and retail promotions• Created and managed multi-million dollar annual marketing budget• Responsible for the development and design of all packaging, retail displays, POS strategies, and merchandising • Responsible for the management of all market research, competitive analyses, and benchmarking • Designed and implemented global marketing plans; including building direct relationships with vendor retail managers and supporting FBA for 3rd party distributors • Managed all trade shows and all other marketing tasks related as they evolve• Wrote scripts and led creative direction for global video and photo shoots • Spearheaded all daily activities with PR and marketing communications agencies, and created strategies for reputation management• Developed and built the implementation of business plans for all retailers; achieving account sales and profitability; serving as the primary account contact and providing account leadership• Lead the planning, strategy, and execution of paid social, influencer, and affiliate programs -
Associate Product ManagerCreative Converting 2011 - 2012UsCreative Converting is a leading source for party retailers, providing one of the largest offerings in the industry. Creative Converting serves a wide range of distribution channels and has become a key manufacturer for mass market and mass specialty businesses requiring custom or private label printing and manufacturing. • Owned life cycle of 3 multi-million dollar product lines from inception to completion from design to distribution • Directed and supported cross-functional team (Procurement, Manufacturing, Design, Merchandising, and Sales) in new product development and new line introduction• Managed all product program details from item set-up through packaging, forecasting, and manufacturing, to ensure on-time delivery• Responsible for the planning, pagination and creative presentation for all catalogs, direct mail and marketing pieces• Managed all presentation of new products, marketing pieces, modifications, competitive analysis, product development direction, marketing plans, and trade shows• Prepared and analyzed marketing reports, budgets, and new product development reviews• Overall responsibility for pricing and forecasting for all products • Worked closely with procurement to ensure that all requirements are met in product specs -
Merchandising ManagerJ.Crew 2008 - Jan 2011New York, New York, UsLeading global multi-brand apparel and accessories retailer.• Responsible for all store merchandising, product management (including receiving, price changes and markdowns, handling damaged products and returns), customer service, and problem-solving• In charge of all recruiting, hiring, training and development, and performance management• Managed payroll, scheduling, and store operations (including managing profit and loss, facility management, safety and security, and loss prevention) -
Customer Marketing AnalystLids Sports Group 2007 - 2008Indianapolis, Indiana, UsSpecialty retail leader of officially licensed and branded athletic fashion headwear. • Worked with Salesforce to develop targeted email strategy, increasing open rates by 50% and increasing online orders by click through by 50%. Doubled conversion rate from click to purchase• Lowered cost of email marketing 10% by targeting within email list; increased email revenue by .20 per email sent• Revamped customer loyalty program into a strategic targeted marketing program• Evaluated program success for both loyalty program and targeted email strategy -
Product Marketing ManagerNorwood Promotional Products 2004 - 2007Largest supplier of imprinted promotional products and gifts with over 14 product lines and 3000 products ranging from pens and calendars to business briefs and electronics.• Led/directed marketing and product development for $20M product line with over 175 products• Increased product line sales consistently from 2 to 10% during tenure • Responsible for the planning, pagination, and creative presentation for all annual and quarterly catalogs, and advertising pieces• Responsible for managing all oral and written presentation of new products and marketing pieces• Managed all competitive analysis, product development direction and marketing plans• Developed, updated and reported on a comprehensive marketing plan• Supported sales, operations and marketing communications departments as needed• Met with vendors in China, end-users, and the sales force to define new product requirements and worked with product development to document these requirements in product specifications• Attended national/regional trade shows and participated in trade show booth planning, sample production, product selection and distribution of printed materials• Conducted product pricing and item/sku sales forecasts
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Marketing AssociateWabash National 2003 - 2004Lafayette, Indiana, UsManufacturer of semi-trailers specializing in the design and production of dry freight vans to refrigerated vans.• Collaborated on first-ever marketing strategy, increasing sales by 20%• Created and managed new trade show design and strategy, increasing leads by 200%• Managed the design, writing, and production of a variety of advertising and marketing materials including brochures, direct mail, newsletters, print ads, company manuals, pitch books and advertising campaigns• Coordinated and managed photo and video shoots for media footage, and stock photography• Conducted demographic and marketing research to target clients in new markets• Established and maintained a good working relationship with media personnel including television, radio, and print advertising to negotiate contracts and business planning• Created and managed a team to produce new corporate web site• Designed and launched a support website to effectively distribute marketing materials to sales channels -
Marketing ManagerStorage Solutions, Inc. 2002 - 2003Knoxville, Tennessee, UsLeading provider of industrial storage and material handling equipment.• Developed, launched and managed company's new branding, web site and trade shows• Created direct marketing strategy and maintained lead generation• Designed company catalogs and brochures• Photographed products for marketing materials and maintained photo library
Julie Davidson Skills
Julie Davidson Education Details
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Ball State UniversityAdvertising And Public Relations
Frequently Asked Questions about Julie Davidson
What company does Julie Davidson work for?
Julie Davidson works for Dexter
What is Julie Davidson's role at the current company?
Julie Davidson's current role is Marketing Director.
What is Julie Davidson's email address?
Julie Davidson's email address is jd****@****ail.com
What schools did Julie Davidson attend?
Julie Davidson attended Ball State University.
What skills is Julie Davidson known for?
Julie Davidson has skills like Marketing, Merchandising, Brand Management, Marketing Strategy, Market Planning, Product Development, Advertising, Brand Development, Trade Shows, Account Management, Competitive Analysis, Email Marketing.
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