As the lead of Corporate Social Responsibility, I spearheaded various CSR initiatives and forged strategic partnerships with NGOs and corporations.• Coordinating the partnership with Huawei's Seeds for the Future program since 2021, focusing on communication with stakeholders, event planning, speaker invitations, and facilitating cultural exchange and leadership sessions for tens of thousands of young leaders from 141 countries.• Continuing to localize the Youth4GlobalGoals initiative in Mainland China since 2016 by creating impactful culture exchange programs and youth empowerment campaigns in global network of AIESEC.

Led marketing and agency partnership efforts for Social Apps targeting the South East Asia user market at Qutoutiao. • Managed partnerships with overseas anchor and talent agencies, developing business plans.• Provided tailored training for anchors and talents to enhance performance based on data.• Oversaw App Store page setup for product launches and planned introductory materials.

AIESEC is a global platform that helps young people develop leadership through international internships and volunteering. It has engaged over 1 million youth worldwide and holds consultative status with ECOSOC, is affiliated with the UN, and is recognized by UNESCO.• Led marketing and membership efforts for the Global Entrepreneur and Global Talent products at AIESEC Country Office in Mainland China.• Managed user and competitor research, optimized channel operations, and oversaw campus sections. • Conducted training, designed coaching sessions, and collaborated with partners to drive product success.

I spearheaded user needs research through interviews with local users, optimized product features, and managed app store page materials for Kika Tech, Inc.• Generated user experience reports on input methods and vocabulary prediction.• Edited content for FB public page to enhance user engagement.

• Led an 8-person marketing team in 3 national campaigns with WWF and Budweiser, achieving over 10 million views and 1,000 new followers for AIESEC in Mainland of China’s social media.• Managed social media, website, and blogs effectively to drive engagement and increase brand visibility.