• Selling point development for new product launch• Cooperate with CRM and CMI to identify consumer insights & purchasing behavior and develop brand strategy for both local and campaigns localized from global• Develop strategy & key creative idea for marketing campaigns and deliver comprehensive brand assets including all videos & visuals for other functions’ further adaption including PR, VM, RM, Social, Media, CRM• Lead team and report to marketing VP to lead and consolidate full campaign plan from all marketing functions• Cooperate with Pandora global marketing team on campaign & assets localization

Lead Key Product Line – Eye Cream & Hyaluronic Collection• Product Strategy - Clarify different product strategies especially focus on positioning and promotion methodologies • Always-on Promotion – Develop social seeding strategy for different purposes every month; Evaluate and track KOLs’ performance on both awareness and sales achievement; Audit all content to make sure it’s on brand and clearly delivers attractive & creative messages; Evaluate performance of each project and seek for improvement; Cooperate with Trade Marketing to land to EC • Key Project – New Product Launch Campaign Collaborating with TMALL IP (欢聚日)  Develop campaign strategy & full plan with agencies and cross functions to successfully pitch TMALL IP  Lead to land the comprehensive plan within rational budget management including brand light video shooting with celebrity, fans economy utilization, influential celebrity live streaming, cross-over, online interactive game, APP Openings, omni-channel promotion, etc.  Closely work with cross functions and Ali team from the beginning to daily executions to ensure both brand and sales performance  Exceed marketing and sales KPI with qualified performance AHC 20th Anniversary Brand Campaign• Strategic Campaign Planning – Lead relative agencies to develop proposal fully on brand, from idea to execution • Brand Video Shooting – Fully lead branding video production. From script development to producing as the key assets of campaign (including communication & management with celebrity and KOLs) • Communication – Online promotion to maximize brand awareness by telling influential stories within those 3 videos on omni-channels including deep cooperating with KOLs on social media and NetEase to further amplify brand impact • Landing to 618 Promotion – Support Marketing Director to develop 618 promotion strategy refer to 20th Anniversary Campaign Winner of Unilever Internal Product Launch Campaign

·        Social Media – Repositioning Unilever corporate brand image on social media independently; Working with cross functions to deliver corporate communications on social media according to international & national company news, sustainable development, new product launch & brand campaigns, etc., including diversified content (videos, posters, copy, etc.) and promotions; Supporting brand campaigns from PR perspective; Enhancing Unilever brand reputation from social media communications·        Official Websites – Adjusting content according to updates of Unilever China and Brands to maintain official website; Working with global team to localize content and updating on all digital channels in China·        Media Communications – Media monitoring of both company and industry; Analyzing competitors’ updates and sharing FMCG industrial trends with leadership team·        Digital Strategies and Content Coordination for North Asia – Support Unilever HK, Taiwan, Japan and Korea for digital strategies and content updating·        Corporate Internal Communications - Assisting internal communications and events; Supporting global team to upgrade internal website independently and offering daily maintenance

- As digital communication champion, developing innovative digital channels including Weibo & WeChat, and create content that drive advocacy from employees and corporate stakeholders;- Monitoring corporate issues and hot topic on social media;- Working with global counterparts to manage and optimize Unilever corporate digital channels;- Establishing cross-functional network and collaborating with brands and functional teams on local campaigns;- Delivering daily employee communication and gatekeeping messages released to the whole organization;- Editing internal communication newsletters and website- Working on global & local employee engagement programs;- Supporting LM delivering other projects

·        Integrated Marketing – Planning and execution of online & offline campaigns, including launch of new product and report·        Social Media Campaigns – Nominating of Coca-Cola Journey China; Coca-Cola’s Olympic Torch Relay China Campaign; Localizing global new product launch campaign for Gorilla Glass; Weibo content creation; KOLmanagement·        External and Internal Corporate Communications – Repositioning and relaunch of Coca-Cola’s official website (Long-term social media promotion & KOL maintenance); Preparing press release; Maintenance of media database; Internal communications of Coca-Cola