Jade Raykovski Email & Phone Number

Kew, Vic, Au

Kew, Vic, Au

I work in both the studio and content teams, creating content across a diverse range of channels for our property clients:– Write persuasive copy for brochures, EDMs, paid media, direct mail, press ads, video, landing pages and websites for apartment developments and land estates– Create content articles for our clients’ websites, adapting to each brand’s TOV or cultivating a TOV when necessary– Collaborate directly with graphic designers so copy and design can work together to achieve the best outcome– Create content and strategy for Tomorrow Agency and Media Plus’ websites and EDMs, including creating ongoing article series such as ‘Interview with an Expert’, new project wraps and branding case studies, with EDMs achieving above Mailchimp-benchmarks for click and open rates– Coordinate design and approvals for project pages on the Tomorrow Agency’s website, showcasing our latest branding projects

I help small businesses with their content, giving their copy the TLC it deserves. – SEO website copy– keyword-optimised blog posts– social media captions– digital ads– flyers/value-adds (design service also available)

During this period I enjoyed the flexibility of a freelance lifestyle, working at a variety of companies such as Vicinity Centres, MYOB, Total Tools, Fenton Stephens and Spotlight. In between these positions I ticked some travel destinations off my bucket list, including Norway, Iceland, London, Sweden, Denmark, Kenya, Zanzibar, Botswana, South Africa, the Big Island of Hawaii, Maui and Bali. Always available for travel tips in preparation for when we can once again explore the world :)

- develop monthly campaigns for retainers including copywriting and design of Mailchimp EDMs, social media content, blog posts, web banners and marketing collateral, ensuring they are in line with the marketing strategy- design websites and write website copy, including SEO-optimised website copy, title tags and meta descriptions- branding and packaging concepts- roll-out of marketing collateral including finished art- proofreading and copyediting- social media scheduling through Later

This was a maternity-leave contract position, where I provided graphic design services to the multiple tractor and farm machinery brands that fall under the PFG umbrella. My work was mostly print-based, including brochures, catalogues, flyers, press ads and corporate documents. I also created artwork for the various brand websites. Due to the number of brands I worked with a large variety of stakeholders, including sales managers, product managers, dealers and printers.

I worked as a freelance graphic designer during the merger period between Chemmart and TerryWhite Pharmacies; my responsibilities included creation of artwork for local area marketing, eDMs, social media artwork, catalogue and POS.

My role combined graphic design and marketing for the Samsonite and Hartmann luggage brands. – I applied agency creative across a range of mediums including print and digital billboards, press ads, point of sale, social media and competition apps.– I worked with a wide variety of stakeholders including printers, product managers, external agencies, sales reps and retailers, and coordinated print production and campaign scheduling.

– I managed the campaign and secondary events POS, where I worked on a job from the initial briefing through to finished art and despatch of files to printers.– I liaised directly with key stakeholders in the business and managed my own workload, prioritising jobs and delegating when necessary. – I worked on a variety of different POS elements, working with dielines, spot colours and unique printing requirements; for example, demo units and standees. – Some projects I worked on include the Masterchef and Every Day campaigns, and creating data merge InDesign tempates for ticketing trials.

– My first role at Coles was Graphic Artist for Liquorland, where I worked across Coles’ three liquor brands, Liquorland, First Choice and Vintage Cellars, on catalogues, press and POS, as well as flyers and DLs. – I would work with creative from an agency and create my own layouts for both catalogues and press.

Diploma, Graphic Design

Certificate Iv In Professional Writing & Editing