Jade Slaughter Email & Phone Number

London, Gb

London, England, United Kingdom

London, England, United Kingdom

Highlights include:– Working closely with an Agile team of designers, product managers, medical experts and more to plan and deliver app content for Flo’s 6.5m pregnant and trying-to-conceive monthly active users across the globe.– Commissioning, editing, and producing high-quality articles, Instagram-style stories, video, and audio content in line with data, UX research, industry insights, and Flo’s strategy.– Collaborating with social, marketing and other teams to promote content in ways most relevant to users.

Highlights include:– Developing and delivering Scouts’ creative strategy, leading a team of 4–6 Creative Producers. Collaborating with 40+ freelance creatives to make audience-centred digital, print, social, audio and film content for over 1,000 communications and marketing projects yearly. – Producing data-led content for Facebook, LinkedIn, Twitter and Instagram channels, with a monthly average of 2.8m impressions and 106.5k engagements. – Working on campaigns including Race Round the World, which raised £750k+ and had an ROI of 7:1, and The Great Indoors, which helped 500k+ families access free digital activities and reached 5m people on social media.– Developing new sub-brands and tones of voice including for Squirrels, the first Scouts section since Beaver Scouts in 1986. It attracted 1k new members, 10%+ new Facebook followers, and £28k+ merchandise sales on launch day alone.– Editing Scouting magazine (80k+ circulation), with a sector-leading reader satisfaction rating of 92%.– Commissioning 60+% of briefs from Black, Asian and minority ethnic, LGBTQ+, female, non-binary, and working class emerging and established creatives.

Chingford

London, United Kingdom

Responsible for the charity’s communications, marketing, and PR, including the development and management of branding, website, Intranet and more.- Exceeded annual targets, including more than tripling Twitter followers (from 1,285 to 4,500) and more than doubling web visitors (from 1,500 per month to 4,000+).- Secured coverage in national, local and industry media including BBC News Online, BBC London News, Children & Young People Now, Teach Secondary, the Evening Standard and the Guardian.- Provided media interview training to all relevant staff.- Filmed and edited (using Adobe Premiere Pro) engaging video content. Identified beneficiary case studies, building relationships with the families and briefing them to help them share their stories.- Collaborated with designers on web design and annual Impact Reports. Personally designed other marketing materials including leaflets, posters, business cards and more.- Increased average email marketing open rate from 2% to 25%.- Produced monthly reports using Google Analytics, and managed the department’s budget.- Led the charity’s working groups on user voice and equality, diversity and inclusion.- Submitted applications leading to the charity being Highly Commended at the Charity Times Awards 2017 and shortlisted for the Children & Young People Now Awards 2017.- Created the SHS Patron Programme and secured the charity’s first two patrons: Sir Kenneth Olisa, Lord-Lieutenant of Greater London, and Tony Adams MBE, ex-England football manager and player.

London, United Kingdom

London, United Kingdom

Responsible for a list worth approx. £1 million per year. Successfully hit all targets in 2015 and 2016, turning over 80 manuscripts per year. Acted as interim Commissioning Editor for two months.- Commissioned titles in line with strategy and research, making and negotiating offers.- Managed all manuscripts and peer reviews, ensuring authors kept to deadlines and house style.- Trained and managed the editorial assistant. Prepared cover design briefs and approved designs, and wrote and proofread blurbs and jacket copy.- Represented the company at author meetings, book launches and conferences.

London, United Kingdom

Cambridge

- Ensured the 200+ page journal published on time, in print and online, every fortnight.- Responded to all author, editor and reviewer queries, and managed the peer review process.- Produced journal statistics and organised editor meetings.

Penguin General, Michael Joseph And Viking

Six weeks work experience in the Publicity department of Penguin imprint Michael Joseph, the Communications department of Penguin General and the Editorial department of Viking.- Produced newsletters, press releases, marketing materials, and social media content.

Cambridge

- Managed and monitored social media, and assisted with media coverage and press events (including a collaboration with the British Olympic diving team).- Produced a weekly blog for the company which increased Facebook referrals by 90% during September 2013.- Sales and customer support work.

Master'S Degree, Creative Writing, Distinction

Activities and Societies: Cambridgeshire Inked writing group, the Jar Belles feminist group, Student Representative.

Short Course, Art Direction

Short Course, Graphic Design

Bachelor'S Degree, English Language And Literature, 2:1