Jade Tran Email & Phone Number

Melbourne, Victoria, Australia

• Develop marketing strategies and programs to drive revenue growth for the small & medium business portfolios with sales and marketing teams. • Project manage and lead cross functional project teams to ensure delivery and implementation of planned strategies.Key Achievements:• Developed an eCommerce proposition to demonstrate Australia Post’s capability in sending across the eCommerce value chain. Collaborated with cross functional stakeholders to identify key value… Show more • Develop marketing strategies and programs to drive revenue growth for the small & medium business portfolios with sales and marketing teams. • Project manage and lead cross functional project teams to ensure delivery and implementation of planned strategies.Key Achievements:• Developed an eCommerce proposition to demonstrate Australia Post’s capability in sending across the eCommerce value chain. Collaborated with cross functional stakeholders to identify key value propositions and develop key in market messaging for a major small business marketing campaign. • Identified the key needs for small businesses in Post Offices, designed the scope of an in-store trial and delivered the implementation. This trial saw an uplift in instore revenue from small business sending returning a positive marketing ROI of 1:18. Show less

Melbourne, Australia

• Development of strategic marketing frameworks and campaign execution to support identified growth and cross sell/upsell opportunities for Micro, Small & Medium segments.• Build out commercial modelling with existing data with internal finance teams and external agencies to ensure positive ROI on all marketing activities.• Collaborate with Segment Development, Product, Sales and Channel stakeholders to identify and prioritise all relevant marketing opportunities.• Management of the… Show more • Development of strategic marketing frameworks and campaign execution to support identified growth and cross sell/upsell opportunities for Micro, Small & Medium segments.• Build out commercial modelling with existing data with internal finance teams and external agencies to ensure positive ROI on all marketing activities.• Collaborate with Segment Development, Product, Sales and Channel stakeholders to identify and prioritise all relevant marketing opportunities.• Management of the execution of GTM strategies to ensure seamless delivery of campaigns and delivery to set business and communication objectives. Key achievements:• Identified an opportunity for a campaign to re-position Australia Posts’ parcel sending story to business customers, played a crucial role in the development of strategy and led campaign execution. Campaign achieved ad effectiveness metrics above all Australia Post benchmarks.• Planned and delivered the MyPost Business and Business Christmas campaign during peak period delivering positive results and contributing to overall positive marketing ROI.• Developed a working rhythm with Enterprise marketing as part of the new GTM model, to define clear roles and responsibilities to ensure all team members were motivated and engaged to deliver key B&G activities• Represented Australia Post on a panel at the iAB Measure Up 2018 conference, discussing the effectiveness of audio through utilizing fit for purpose creative. Show less

Melbourne, Australia

• Responsible for planning go to market strategies for the Online Selling category across above the line, below the line and retail channels• Execution and management of planned go to market strategies and delivering a positive ROI for all activities• Working with key product, category / portfolio and senior stakeholders to develop and deliver relevant CVPs to market• Collaborating with external agencies to develop strong segment concepts and territories to market​Key… Show more • Responsible for planning go to market strategies for the Online Selling category across above the line, below the line and retail channels• Execution and management of planned go to market strategies and delivering a positive ROI for all activities• Working with key product, category / portfolio and senior stakeholders to develop and deliver relevant CVPs to market• Collaborating with external agencies to develop strong segment concepts and territories to market​Key Achievements:• Planned and launched the “We put everything behind your business” campaign positioning Australia Post’s small business proposition to market. This campaign included large scale out of home executions and a integrated podcast campaign across relevant and engaging US podcast series• Utilized key campaign performance insights and measures to deliver the lowest CPA for paid media since the launch of MyPost Business (80% decrease for Search and 23% decrease for digital display) Show less

• Responsible for media strategy and planning across all traditional and digital channels on Australia Post (Enterprise, Small Business and Consumer), Samsonite Luggage, Uniqlo and Mt. Buller Ski Resorts• Key stakeholder engagement and management across multiple agencies and media suppliers (internal and external)• Management and development of two direct report staff members on the teamKey Achievements: • Launched an Australian first to market Out of Home execution… Show more • Responsible for media strategy and planning across all traditional and digital channels on Australia Post (Enterprise, Small Business and Consumer), Samsonite Luggage, Uniqlo and Mt. Buller Ski Resorts• Key stakeholder engagement and management across multiple agencies and media suppliers (internal and external)• Management and development of two direct report staff members on the teamKey Achievements: • Launched an Australian first to market Out of Home execution through LivePoster for Australia Post – Collect@Post campaign• Planned and led the execution of the Australia Post Christmas 2016 campaign which resulted in strong ROI and brand awareness uplift • Successfully won a retention pitch on Samsonite Luggage Show less

• Implementation and analysis of media campaigns across Television, Radio, Out of Home, Print and Digital for Bendigo Bank, Porter Davis Homes, BabyLove Nappies and Mt. Buller Ski Resorts• Co-ordination of a live outside radio broadcast event with Southern Cross Austereo for Mt. Buller Ski Resorts• Negotiation with media suppliers to drive cost efficiency and added value for media campaigns• Monitoring and optimization of campaigns across television and digital• Mentoring junior… Show more • Implementation and analysis of media campaigns across Television, Radio, Out of Home, Print and Digital for Bendigo Bank, Porter Davis Homes, BabyLove Nappies and Mt. Buller Ski Resorts• Co-ordination of a live outside radio broadcast event with Southern Cross Austereo for Mt. Buller Ski Resorts• Negotiation with media suppliers to drive cost efficiency and added value for media campaigns• Monitoring and optimization of campaigns across television and digital• Mentoring junior staff members within the team Show less

• Booking and day – to – day implementation of all media campaigns • Co-ordination of material deliverables between creative agencies and media suppliers • Television campaign tracking and reporting • Compiled thorough and insightful competitor analysis reports• Ensured accurate data entry for invoicing at month end