Jade Tran Email & Phone Number

Melbourne, Victoria, Australia

• Develop marketing strategies and programs to drive revenue growth for the small & medium business portfolios with sales and marketing teams.
• Project manage and lead cross functional project teams to ensure delivery and implementation of planned strategies.Key Achievements:
• Developed an eCommerce proposition to demonstrate Australia Post’s capability in sending across the eCommerce value chain. Collaborated with cross functional stakeholders to identify key value… Show more
• Developed an eCommerce proposition to demonstrate Australia Post’s capability in sending across the eCommerce value chain. Collaborated with cross functional stakeholders to identify key value propositions and develop.
• Identified the key needs for small businesses in Post Offices, designed the scope of an in-store trial and delivered the implementation. This trial saw an uplift in instore revenue from small business sending returning.

Melbourne, Australia

• Development of strategic marketing frameworks and campaign execution to support identified growth and cross sell/upsell opportunities for Micro, Small & Medium segments.
• Build out commercial modelling with existing data with internal finance teams and external agencies to ensure positive ROI on all marketing activities.
• Collaborate with Segment Development, Product, Sales and Channel stakeholders to identify and prioritise all relevant marketing opportunities.
• Management of the… Show more
• Management of the execution of GTM strategies to ensure seamless delivery of campaigns and delivery to set business and communication objectives. Key achievements:
• Identified an opportunity for a campaign to re-position Australia Posts’ parcel sending story to business customers, played a crucial role in the development of strategy and led campaign execution. Campaign achieved ad.

Melbourne, Australia

• Responsible for planning go to market strategies for the Online Selling category across above the line, below the line and retail channels
• Execution and management of planned go to market strategies and delivering a positive ROI for all activities
• Working with key product, category / portfolio and senior stakeholders to develop and deliver relevant CVPs to market
• Collaborating with external agencies to develop strong segment concepts and territories to market​Key… Show more
• Collaborating with external agencies to develop strong segment concepts and territories to market​Key Achievements:
• Planned and launched the “We put everything behind your business” campaign positioning Australia Post’s small business proposition to market. This campaign included large scale out of home executions and a integrated.

• Responsible for media strategy and planning across all traditional and digital channels on Australia Post (Enterprise, Small Business and Consumer), Samsonite Luggage, Uniqlo and Mt. Buller Ski Resorts
• Key stakeholder engagement and management across multiple agencies and media suppliers (internal and external)
• Management and development of two direct report staff members on the teamKey Achievements:
• Launched an Australian first to market Out of Home execution… Show more
• Launched an Australian first to market Out of Home execution through LivePoster for Australia Post – Collect@Post campaign
• Planned and led the execution of the Australia Post Christmas 2016 campaign which resulted in strong ROI and brand awareness uplift

• Implementation and analysis of media campaigns across Television, Radio, Out of Home, Print and Digital for Bendigo Bank, Porter Davis Homes, BabyLove Nappies and Mt. Buller Ski Resorts
• Co-ordination of a live outside radio broadcast event with Southern Cross Austereo for Mt. Buller Ski Resorts
• Negotiation with media suppliers to drive cost efficiency and added value for media campaigns
• Monitoring and optimization of campaigns across television and digital
• Mentoring junior… Show more
• Mentoring junior staff members within the team Show less

• Booking and day – to – day implementation of all media campaigns
• Co-ordination of material deliverables between creative agencies and media suppliers
• Television campaign tracking and reporting
• Compiled thorough and insightful competitor analysis reports
• Ensured accurate data entry for invoicing at month end