Responsible for (1) building go-to-market strategies for 28 laboratories, (2) leading all creative and advertising efforts, (3) building automations across different channels, and (4) creating messaging and positioning strategy.-Increased YOY 2021-2022 (Q1) Google ad conversions by 1,264.3%. -Increased YOY 2021-2022 (Q1) e-mail open rate by 154.6% in Q1 2022.-Built web chat automations, which increased conversation volume by 743%.-Tracked $25.2 million directly to marketing activity in Q1 and Q2. -Built e-mail marketing automations for different micro-segments.-Increased trade show leads for a new sector by 1,567% in 2022.-Delivered a 49% download rate for EMI/EMC white paper. -Delivered a 48% download rate for Lightning Modeling & Simulation white paper. -Built comprehensive marketing plan and lead generation strategy to drive growth. -Led, directed, and provided oversight and creative direction for all marketing production.-Produced print ads, digital ads, brochures, infographics, white papers, social media posts, trade show booths, posters, post cards, presentations, landing pages, e-mails, etc. -Incorporate aspects of cognitive neuroscience, cognitive psychology, social psychology, and behavioral economics to accelerate results.

-Developed Go-to-Market strategies for clients in different industries. -Served notable clients such as Kaiser Permanente, Kaplan University, and B/E Aerospace. -Launched the Brand Lab product and hosted brand building workshops for multiple clients. -Created a direct mail piece that generated $435,000 in only six weeks.-Created a GTM plan that turned a $280,000 medical clinic into a $1.5 million operation.-Developed marketing models by layering psychographic variables against marketplace data. -Used ESRI Tapestry Segmentation to develop marketing strategies at the neighborhood level. -Delivered marketing lectures at universities, municipalities, and chambers of commerce.-Cultivated relationships with community leaders, business owners, and elected officials.-Directed design for websites, brochures, print ads, digital ads, newsletters, direct mailers, etc.-Wrote copy in different brand voices for radio scripts, digital content, and print collateral. -Developed creative advertising slogans based on contextual and phonetic elements-Developed social media strategies to increase exposure, enhance engagement, and expand reach.

‣ Managed multiple direct reports and provided oversight for all creative work.‣ Increased Twitter followers by 8,940% in only 30 days!‣ Developed an innovative go-to-market plan to increase revenue by $8 million. ‣ Increased average press release views by 771% and total clicks by 2,225% within 90 days.‣ Captured consumer insights using advanced native app mobile technology.‣ Increased content production, restructured the editorial process, and improved content quality.

-Provide leadership and oversight of the Marketing Department.-Leading the rebranding initiative to create a new and distinctive brand identity.-Implementing a go-to-market strategy to stimulate demand for the company's products.-Implementing a novel Bridge Strategy to increase marketing activity during the rebrand. -Managing direct reports and cultivating a culture of trust, engagement, and performance. -Cultivating relationships with the third-party firms, media persons, doctors, and patients.-Designing ads, creating headlines, writing articles, and rebuilding an entire department.

-Instruct Business Communications and Business Research & Writing courses online. -Provide insights into the latest developments in marketing and business communication.-Facilitate online course discussions to create a lively classroom environment. -Grade assignments and provided constructive feedback to enhance the learning process. -Demonstrate how to apply academic concepts in real world situations. -Respond to students within 24-hours via e-mail, online forums, and phone calls. -Fuse motivational techniques with student psychology to enhance the desire to learn. -Customize communications to different students based on individual student needs. -Instruct students on how to create targeted communications for specific audiences.

-Directed all executive communication activities for the Enterprise Analytics department. -Developed a successful branding and communication strategy for positioning the department. -Created communication plans for a product launches. -Managed integrated communication efforts. -Designed the executive newsletters to provide direct communication to the executive team. -Conducted portal design sessions and GUI standards workshops to ensure brand consistency. -Wrote, designed, and edited materials for the executive team and key stakeholders. -Managed vendor relations for the company’s claims processing partner. -Delivered presentations to executive audiences to communicate key milestones.[[[Senior Proposal Analyst (Before Promotion)]]]-Created persuasive proposals and maintained the highest win rate in the company. -Designed new templates for all proposals, executive summaries, and fee schedules. -Created a digital proposal infrastructure and launched the Proposal Development Intranet.

-Provided the final edit for all high-priority projects in the Information Technology department.-Wrote, designed, and edited course material for training classes and information sessions.-Designed the Corporate Intranet, managed the content, and aligned it with the main website.-Designed the corporate newsletter and conducted in-dept interviews with subject mater experts.-Managed different teams to complete complex projects and negotiated with third party suppliers.-Conducted freelance work with the Human Resource department to write and design newsletters.-Created easy-to-understand content about advanced technology products for the following markets: Scientific Research, Life & Health Science, Aerospace & Defense, Photovoltaics, Industrial Manufacturing, Semiconductors, and Microelectronics.

-Managed project teams of business analysts, software developers, and writers. -Maintained highest proposal win rate in company history.-Wrote, developed, and edited technical proposals for e-commerce solutions. -Changed the culture to expedite company responses to RFPs.-Created digital content and created web layout for the company's new site. -Edited case studies, biographies, presentations, and communication materials. -Created marketing collateral and boilerplate documentation to support the sales process. -Earned promotion and salary increase within first three months of employment.

-Wrote, designed, and edited course material for software applications and product releases. -Developed test questions for the FileNET Certification Professional program. -Worked closely with engineers, instructors, product managers, and support personnel. -Implemented CRI and Information Mapping methodologies into the course development process. -Created and managed the Course Development Schedule to track new software releases. -Organized the content structure and wrote the script for a multi-media training CD.