Marketing And Communications Manager
Kuopio, Northern Savonia, Finland
Responsible for the marketing and communications tasks and operations including planning, preparation, execution, management, administration, reporting and continuous improvement of the marketing and communications work.My everyday tasks include:- Marketing and Communications strategy.- Social media management: LinkedIn, YouTube, X and Instagram.- Website management and continuous development.- SEO- HubSpot forms, emails, lists and automations.- Full video production: from planning to publication.- Animations (After Effects).- Graphic Design (InDesign).- Illustrations (Illustrator).Achievements:• Creating a harmonized and solid marketing foundation for Aurealis: visual identity, templates, business cards, rollups, re-designed and updated website, social media channels, newsletter subscription forms, email automations, and recruitment forms.• Launching Aurealis Therapeutics YouTube channel and first interview series: Aurealis Team Interviews and SAB Interviews.• Taking Aurealis LinkedIn account from 865 to 1,428 followers in 12 months (July 2022 - June 2023) organically with an average engagement rate of 9.35%.• From July 2022 - June 2023 Aurealis' website had 11.7K new users with an average engagement time of 1m 6s and an average engagement rate of 56.39% organically.• Producing the supporting video material for Phase 2 clinical trial of AUP-16 in DFUs: three investigator videos and three patient videos. The latter ones were adapted to the Polish, German and Italian markets in terms of content and subtitles.