Head Of Marketing
CurrentLead and develop BIA marketing team; consisting of brand, product marketing, digital, events, sustainability, customer care and design, across all business categories (printing & scanning, labellers & mobility, sewing & craft, direct to garment)Collaborate with Strategy, Sales and Marketing teams to uncover insights for developing marketing and branding strategies for existing and new productsOversee and grow the marketing department by identifying opportunities in existing and potential new channelsIdentify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, and expendituresUnderstand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team