- Led, hired and developed the marketing team consisting of marketing coordinators, content creators, graphic designers, video editors and social media moderators- Planned & delivered end-to-end B2C marketing strategies, campaigns and events for member acquisition, engagement and retention- Managed SEO/SEM, email, social media and display advertising- Managed media buyers resulting in six-figure sales virtual events- Collaborated with industry bodies and partners for branding and lead generation campaigns and events.

- Built marketing function from scratch, implementing best practice B2B and B2G marketing, branding and client acquisition strategies- Increased reach by 800% supporting a sales increase of 236% in 3 years- Led and developed end-to-end multi-channel campaigns including lead magnets, research reports, EDMs, SEO/SEM, social media and display advertising- Played a significant role in shaping the employer brand and culture of transparency, integrity and celebration for a management consulting firm, leading to Great Place To Work Certification- Established MarTech stack: Project managed integration of two CRMs (ZohoCRM and Microsoft Dynamics365), Wordpress and marketing automation (Hubspot)- Led two company rebrands- Managed external teams of technical vendors, web developers and creative advisory firms.- Hired, mentored & developed in-house marketing team- Forecasted and managed marketing budget and costs- Led the design and execution of events, webinars and sponsorships- Nurtured partnerships with knowledge partners and industry bodies uplifting Grosvenor's visible experts and brand.

Curated and delivered engaging and mutually beneficial financial and in-kind partnerships, events, activations and experiences with organisations wanting to invest in TEDxCanberra community to support "ideas worth spreading".

Supported Schmooze members to enhance their membership experience, assist with promotional and marketing activities including social media and event management.

Supported the promotion of the National Workforce Development Fund (NWDF) through development and implementation of the NWDF communications strategy and activities including promotional products, presentations, webinars and stakeholder meetings and events.

Provided communications and administrative support to the Secretariat and the AWPA Board including managing events, provision of event briefs and talking points, preparation of board papers, proofreading and formatting of publications and presentations, coordinating travel and fielding public enquiries. I also acted in a relief role as Executive Assistant to the AWPA General Manager for a period of two months.

(Temporary contract). Assisted in event coordination of the Official Opening and Voices in the Forest events. Assisted in development and implementation of marketing communication strategies and new branding including coordination of new website, content, social media campaigns, promotional materials and publications.

Assisted in development and implementation of business development plans and activities including coordination of tender responses, contracts, presentations, website and marketing materials. Coordinated company events, seminars, workshops, sponsorship activities and publications. Secretarial support to directors and consultants. Developed and implemented effective and efficient administrative services, policies and procedures.

Event coordination and venue administration. Coordination of front of house and bar staff rostering and operations. Established and maintained effective relations with hirers, suppliers, tenants, artists in residence and VIPs. Role included support to general manager, centre management administration and finances, contract management, development and implementation of venue policies and procedures.

Event sales, including issue of venue hire contracts, coordination of front of house and box office operations, preparation of reports for venue manager and council management. Member of the opening team providing exceptional customer service to all hirers, guests and patrons, including high profile corporate and entertainment personalities.